4Thought Marketing Blog

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4Thought Marketing Helps Fluke Revenue Skyrocket

Fluke selected Oracle Eloqua Marketing Automation because its capabilities aligned directly with company goals. Oracle Eloqua’s ability to understand customers’ needs and the role email plays in the buying process allowed Fluke to tailor marketing campaigns to each unique customer.

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Personalize Emails with Eloqua Custom Objects

Email marketing is a tried-and-true strategy of the modern business world. But there’s more to it than just sending a generic email to someone’s inbox. With Custom Objects, Eloqua users can increase conversion rates.

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Date Calculations with Eloqua Custom Objects

The CO Date Calculator Cloud App from 4Thought Marketing lets you perform date calculations within custom object programs. Users can add or subtract days, weeks, months, or even years from any date value and store the results in a CO record.

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Managing Custom Objects in Eloqua

As any marketer knows, your data needs constantly change. Not all the information you’ve gathered belongs in the contact or account tables. So, what do you do? Eloqua has a built-in solution: custom objects.