4Thought Marketing Blog
5 Common Lead Generation Mistakes and How to Fix Them
Generating leads is a crucial part of any business, yet many companies find themselves falling short in this area. “Where are we going wrong?”
Best Practices for Email Preference Centers
How do you get your contacts to actually be happy to receive a marketing email from you? One way is to give the consumers control over the emails they receive.
How to Design Emails for Successful Marketing Campaigns
Effective marketing emails need engaging content, eye-catching colors, an aesthetically pleasing design, and more to bring in business. And don’t forget about customizing the email’s content to match the customer’s interests!
Delivering Qualified Leads to Sales Faster – Webinar Replay
Listen to Alexis Buitrago, Sr. Analyst at Catalent, and Linda David, Sr. Consultant at 4Thought Marketing, discuss how Catalent simplified lead delivery
Turn Data into Personalized Emails with Oracle Eloqua
At 4Thought Marketing, we want to empower you to use data to create hyper-personalized emails. That’s why we developed a powerful tool to help you utilize your data in customized marketing messages.
The Power of Marketing Automation During a Recession
It is important to understand that, during a recession more than ever, efficient digital marketing can be a business’s best tool.
Explained: Account-Based vs. Lead-Based Marketing
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is more appropriate for your business.
How to Develop an Effective Marketing Email Template
When designing an email for clients, communication is key – and one of the best ways for the client to communicate their needs is to use a template you provide.
How to Adjust your B2B Marketing for Remote Workers
What started as a temporary measure during the pandemic has largely become something likely to remain with us semi-permanently. In this article, we’ll break down the steps that marketers should consider to adjust to the new work-at-home paradigm.
4 Advantages of Creating Page Tags in Eloqua
Besides obvious benefits like webpage categorization, well-done page tagging can improve the sales process, from customer segmentation to lead scoring.
4 Page Tagging Methods for Eloqua Users
Among its many features, Eloqua offers one function that often goes overlooked: page tagging. Today, we’d like to look at a few practical ways to start creating page tags in Eloqua.
Are You Overlooking Eloqua’s Page Tagging Abilities?
What if you could see which pages each customer viewed and where they are in the sales funnel? With Eloqua, you can do this and more with an often-overlooked function: creating page tags.
