4Thought Marketing Blog

    Don’t Let Your Integration Become a Mafia Mixup

    In the Mafia, clear communications are vital. If different people have different perspectives, the wrong people die. This is just as true in an Eloqua CRM integration; well, except for the actual deat
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    What’s “Best in Class” in Marketing Automation?

    Has marketing automation gone mainstream? We don’t know, but a recent survey by Aberdeen Group suggests that’s the case. Business 2 Community recently published an overview of the survey, 22 Essential
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    What’s a lead? It’s more difficult than you think

    Greg Coticchia has published a very helpful article, entitled “What’s a Lead?” in which he relates his own difficulties answering that question, as well as the difficulties that others are having.In o
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    Hiring Partners: Turn Disadvantages to Advantages

    Not long ago, we published a blog post on the topic of Five Reasons to Engage a Partner (while you’re waiting to hire the perfect Eloqua Marketing Expert).Those reasons included:Multi-faceted expertis
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    Five Reasons to Consider “The Partner Option”

    VentureBeat News recently reported a study that said “many organizations are underestimating the resources that are required” to effectively implement their marketing automation technologies. Eloqua e
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    “Automation” vs “the personal touch”

    What are the main differences between “automation” and “personalization”? The Business-2-Community website recently posted an article that contrasted the two.The article draws a sharp contrast between
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    How can my IT department help with Eloqua?

    It would be nice to think your IT department could supply all the services you need for your marketing technologies.IT departments typically focus on getting the programs up and running and making sur
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    Why MAP is Important for Your CEO (MAP part 2)

    In part 1, "What Every CMO Should Add to the Marketing Plan", we talked about what the marketing automation plan (MAP) was.  But why is it important to the CEO that the CMO have one?CEOs are cons
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    What CMOs Need to Add to the Mktg. Plan (part 1)

    Recently I helped the CMO of a client of ours produce their marketing plan and I quickly came to a realization.The marketing plans we used just a short while ago are out of date. The mainstays of thes
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