4Thought Marketing Blog
6 Practical Ways to Implement Privacy by Design in Your Marketing Automation Plans
Privacy by design incorporates data privacy into your marketing automation strategies from the very beginning. But if your framework is already in place, do you implement privacy measures within existing systems and plans? Here’s what six industry experts suggest.
8 Proven Ways to Maintain an Up-to-Date Data Dictionary
What is the best way to maintain an up-to-date data dictionary without letting it completely monopolize your time? Here’s what eight marketing operations professionals have to say.
What are Welcome Emails & Why Do They Matter?
Marketers may be tempted to overlook welcome emails in favor of more flashy tactics, but this decision comes from not understanding the true impact a welcome email can have. Let’s look a little closer at what makes a welcome email so important and what to keep in mind while building one.
Web Content Accessibility: A Marketer’s Guide to Inclusivity & Reach
Web content accessibility isn’t just a buzzword—it’s a necessity. Today, we’ll be breaking down what web content accessibility means for you as a marketing professional and how you can apply these principles to widen your reach and impact.
Sales-Personalized Nurture Paths, Dynamic Content for Personalization – Eloqua Office Hours – March 2024
Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization.
8 Critical Components of Successful Marketing Automation
Marketing automation is not a “set it and forget it” solution. Today, we’re looking at eight pivotal steps and considerations for your marketing team to implement automation effectively.
Can Your Martech Stack Support Its Own Weight?
Technology evolves at a rapid pace. Meanwhile, humans need time to adjust, adopt new habits, and learn new techniques. Here’s one way to resolve this issue.
Unlocking Job Function & Level from Job Titles in Eloqua
Eloqua users generally have very little trouble populating Job Title fields. ButJob Function or Job Level present a bit of a challenge. Check out this excerpt from our January 2024 Eloqua Office Hours session for a quick demo of the solution.
Understanding Locked & Unlocked Eloqua Email Templates
When creating landing pages and emails, Eloqua users can use the HTML or Design Editor to create and modify templates. This article will focus on how templates can be locked or unlocked, providing even more control over the look and feel.
Marketo Lead Scoring: An Overview
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the more likely the lead is to grow to make a purchase. Learn more here.
9 Essential Steps to Integrate Marketing Automation into Your Existing MarTech Stack
We asked nine experts how a company with an existing martech stack could smoothly integrate marketing automation. Here’s what they told us.
Better Segmentation for Job Titles, Faster List Uploads – Office Hours Replay January 2024
Boost your Eloqua skills through real-world examples. Solve challenges with segmentation and data management. Learn about mapping data to multi-select picklists and improving data quality during Eloqua list uploads.