4Thought Marketing Blog
Onboard New Self-Service Eloqua Users with Ease
Oracle Eloqua is a feature-rich marketing automation platform with nearly limitless flexibility to implement your marketing strategies. As a result, companies implement Eloqua very differently.
Stay Organized with an Eloqua Data Dictionary
Whether you are an Eloqua marketing veteran or a novice just learning the ropes using your marketing automation platform
6 Reasons to Use Eloqua Custom Objects
Perhaps your organization wants to do more, to think outside the box. Enter one of Eloqua’s most powerful features: custom objects.
How to Manage Your Email List to Increase Open Rates & Boost ROI
While it’s common to see a portion of your contact list inactive, it’s essential to understand what this means for your marketing efforts and the best practices to ensure you are still getting the best possible engagement and outcomes.
Successful Eloqua Integration for Marketing Automation
It’s essential to approach the Eloqua integration process with a clear plan and a step-by-step approach to ensure that everything runs smoothly.
Exploring Campaign Responses & Response Rules – Eloqua Office Hours Replay May 2023
Watch a free on-demand replay of our May 2023 Eloqua Office Hours session here.
Increase Productivity with Self-Service Eloqua Training – Eloqua Office Hours Replay April 2023
In this session of Eloqua Office Hours, we hear Colleen Lenahan, Marketing Operations Consultant at 4Thought Marketing, discuss how companies can create automated Eloqua training for self-service users. Watch an on-demand recording of her presentation below.
How an Opt-In Email Series Can Increase Engagement
A well-executed nurture email campaign can be an excellent way for your business to improve metrics such as email engagement. Here’s how.
Stop Losing Subscribers: How to Improve Your Email Marketing Strategy
Unsubscribes are inevitable, and there are several reasons why they happen. In this blog post, we’ll explore these reasons and offer tips on how you can win back email subscribers.
What is an Opt-In Email Series?
Savvy marketers understand the need to take full advantage of email marketing. But as those same savvy marketers know by now, simply sending out a mass campaign of identical emails doesn’t work.
Working Around Eloqua Campaign Contact Restrictions – Webinar Replay March 2023
Sam Caram, a Senior Marketing Operations Specialist at 4Thought Marketing, participated in an informal discussion on Oracle Eloqua hacks, nifty tips, and tricks. Watch an on-demand replay here.
Oracle Eloqua Health Checks for Optimal Performance
Just as annual physical checkups are crucial for maintaining our overall well-being, periodic Oracle Eloqua Health Checks ensure that your marketing automation systems operate at their peak performance.