Tag: customer data

data quality data privacy

Data Quality & Privacy for Successful Marketing

Data quality is central to marketing’s ability to create targeted campaigns and personalized experiences. New privacy laws align well with marketing data collection practices. Let’s examine the relationship between marketing, data quality, and privacy.

cookieless world

The Soon-to-Be Cookieless World of Marketing

This upcoming cookieless world will have a significant impact on the digital marketing industry, and it’s important for marketers to understand the implications of this decision and prepare for it.