Discover the critical role of the QA testing in marketing. This guide covers planning, checklists, execution, and post-launch monitoring to minimize errors and maximize campaign effectiveness. Implement these steps to build trust and significantly improve your marketing ROI.
Alt text is no longer just an accessibility feature; it’s crucial for email marketing. Learn how optimized alt text improves inbox previews, user experience, and even email deliverability. Discover AI-powered solutions to streamline your alt text strategy and ensure your campaigns make a strong first impression.
Boost your email open rates with a simple trick: preview header whitespace! Learn how to use this often-overlooked element to create more engaging and visually appealing email previews. Optimize your preview text today and see the difference!
IP warming gradually builds your IP’s reputation, ensuring emails reach inboxes, not spam. Start slow, send engaging content to active subscribers, and steadily increase volume. Monitor metrics, avoid common pitfalls like rushing, and tailor strategies for your industry to achieve successful email delivery.
AI is revolutionizing email accessibility by making digital communications more inclusive for people with disabilities. This transformation not only ensures legal compliance but also enhances user experience, leading to better engagement rates and broader audience reach in digital communications.
One place AI tools excel in email marketing is in completing the busywork – those time-prohibitive tasks that are so labor-intensive or complex that completing them manually is much less productive. Here’s what else it can do.
Email marketing has always been part science, part art—and now, artificial intelligence is becoming the most intriguing collaborator in this creative process.
Quality assurance doesn’t start when the email is finished. Effective QA begins along with the campaign design itself to catch any errors before they can cause trouble. Watch as Dharam Singh explains why these checks matter and how to take your QA to the next level in your future campaigns.
Despite claims to the contrary, high-quality email lists with an engaged, interested audience cannot be purchased. Here’s how to build your own email contact list organically.
It’s every marketer’s dream to maintain an impressive email marketing ROI. But what happens when your existing strategies are falling short? In that case, it’s time to consider how to optimize email campaigns for your audience.
Simply knowing that personalized messages perform better is just the first step in effective marketing. The real challenge comes when making the transition from the low-performing but easy batch and blast strategy to more demanding personalized campaigns.
When customers show signs of disengagement, offering them the option to control the type and frequency of content provides the best chance of retaining their interest in the long run. One possible option is adding a snooze feature to your email preference center. Here’s how we helped one of our clients do just that.
