Tag: email marketing

B2B customer onboarding campaigns, B2B onboarding process, customer onboarding strategy, B2B client onboarding steps, effective onboarding emails for B2B clients, personalized onboarding campaigns, customer retention through onboarding

Guide to B2B Customer Onboarding Campaigns

Learn how B2B customer onboarding campaigns align teams, streamline access, and prove value early, reducing churn and boosting renewals with privacy-ready workflows, automation, and role-based enablement tailored to your stack.

legal basis for processing customer data

Do You Have a Legal Basis for Processing Customer Data?

Any business that depends on processing customer information (meaning every business) should to be able to prove that the law allows them to do so. Is your company in the clear? If privacy officials asked if you had a legal basis for processing data collected from your customers, could you provide evidence that you did?

AI email summaries, Apple Mail AI summaries, Gmail AI features, email marketing AI, Eloqua AI Email optimization, Marketo Engage AI features, 4Thought Marketing

How to Keep AI From Butchering Your Email

AI can misread your message. Structure subjects, line one, and TL;DR so humans—and inbox summarizers—see the same CTA. Use this checklist to prevent costly misinterpretations.

email contact list, email marketing, purchased email list, grow email database, email list growth, GDPR compliance, Eloqua email marketing, Marketo email marketing

5 Reasons Not to Buy Email Contact Lists

Buying email lists may promise quick wins, but the risks outweigh the benefits. Learn why building your own contact list ensures compliance, boosts engagement, and drives lasting ROI.

Data Warehouse, CDP, Customer Data Architecture, Real-Time Personalization, Business Intelligence, Composable CDP, Marketing Activation, Customer Data Strategy, Data-Driven Marketing,

Marketing Smarter: Choosing Between a CDP and Data Warehouse

Choosing between a CDP and a data warehouse is key to building a scalable customer data strategy. This blog explores how composable CDPs, real-time personalization, and business intelligence work together to drive data-driven marketing, seamless marketing activation, and a future-proof customer data architecture that aligns with enterprise growth goals.