Tag: marketing automation

AI, AI team readiness, AI collaboration culture, Human-AI teamwork practices, AI onboarding for marketing teams, Marketing team AI alignment,

The Curious Creature Called AI

AI enters the marketing team not with disruption but quiet wonder, helping people align through curiosity, shared learning, and a more intuitive partnership between human creativity and intelligent support.

marketing automation audit, marketing automation system health, marketing automation best practices, marketing automation infrastructure, marketing automation platform performance, marketing operations scalability, platform optimization strategy,

The Marketing Automation Audit: 5 Critical Health Factors Leaders Miss

A marketing automation audit reveals five critical health factors that distinguish systems optimized for growth from those silently deteriorating. Learn how architectural constraints, integration integrity, data governance, workflow reliability, and measurement discipline determine whether your platform supports strategic operations.

Marketing to Shared Email Addresses with Oracle Eloqua

For Eloqua users, contacts that share an email address can be a bit of a headache. Each stored contact in Eloqua is identified by their email address, and with out-of-the-box functionality, Eloqua does not allow multiple contacts to be connected to the same email. 

email deliverability crisis, sender reputation recovery, email bounce rate improvement, Mimecast blocklist resolution, ISP throttling, inbox placement rate, email authentication issues, bounce suppression strategies,

How We Fixed a 75% Email Deliverability Crisis

4Thought Marketing helped resolve a severe email deliverability crisis by restoring sender reputation, fixing Mimecast blocklist issues, and improving inbox placement through smart authentication and bounce suppression strategies.