The Marketo archiver app eliminates Marketo’s 24-month retention cap by automatically extracting specified campaign data and staging it in Amazon S3. This ensures uninterrupted access to multi-year insights, simplifies compliance, and integrates seamlessly with your BI platform—empowering teams to analyze decades of historic marketing performance without any manual CSV exports.
Transform your B2B marketing automation with SMART goals that drive real results. This comprehensive guide provides actionable frameworks, KPI templates, and proven strategies to align your campaigns with business objectives, improve ROI tracking, and create measurable success in your marketing automation programs.
Effective C-Suite marketing alignment begins by translating executive objectives into measurable marketing operations metrics. By defining SMART marketing objectives and selecting KPIs for executives, teams can bridge strategy and execution. With clear baselines, targets, and governance, marketing delivers campaigns tied to revenue goals—ensuring alignment between leadership vision and operational results.
Modern marketing operations harness data analysis and strategic resource allocation to seamlessly enhance customer engagement and campaign efficiency. By integrating technology, optimizing processes, and applying multi-touch attribution, teams deliver personalized experiences and real-time insights. Streamlined workflows and data-driven decisions empower organizations to scale growth, improve ROI, and maintain competitive advantage.
Data enrichment transforms raw B2B marketing operations by appending firmographic, behavioral, and intent data to contact and account records. By integrating enriched insights into marketing analytics and automation platforms, teams can refine segmentation, personalize messaging, and boost lead conversion—all while maintaining data hygiene and compliance throughout the customer journey effectively.
Marketing operations goes beyond campaign management—it’s the engine that aligns data, processes, and teams around your corporate goals. From automated workflows to unified reporting, it drives accountability, efficiency, and ROI. Discover how investing in MOPS creates the structure and insights B2B organizations need to scale strategically.
Stay ahead in 2025 with essential marketing operations (MOPS) strategies. Learn how to optimize workflows, centralize data, ensure privacy compliance, and leverage automation to drive campaign success. This guide offers practical best practices for B2B teams to maximize efficiency and achieve growth in a rapidly evolving landscape.
In 2025, B2B marketers need more than basic automations—they need scalable, data-driven processes in Marketo. This guide reveals ten actionable strategies—from dynamic segmentation and data hygiene to AI-driven insights and compliance automation—to streamline operations, enhance personalization, and drive measurable impact. Implement these tactics to elevate your marketing in the year.
Expert Eloqua Training equips B2B marketing teams with advanced automation, precise segmentation, and seamless CRM integration. Through hands-on courses and certification pathways, users streamline lead nurturing, ensure data compliance, and harness analytics for optimization. Structured learning fosters cross-functional collaboration, driving higher conversion rates, cleaner data, and measurable ROI.
Navigating complex privacy regulations like GDPR and CCPA is vital for B2B marketing. This checklist offers a clear framework to assess your data practices, identify gaps, and implement stronger privacy measures. Learn how to build trust, avoid fines, and ensure your campaigns run smoothly with compliant workflows.
IP warming gradually builds your IP’s reputation, ensuring emails reach inboxes, not spam. Start slow, send engaging content to active subscribers, and steadily increase volume. Monitor metrics, avoid common pitfalls like rushing, and tailor strategies for your industry to achieve successful email delivery.
Discover how a Consent Management Platform (CMP) is crucial for modern marketing. Understand its role in legal compliance, building user trust, enhancing data quality, and enabling ethical personalization in today’s privacy-focused digital landscape.