Expert Eloqua Training equips B2B marketing teams with advanced automation, precise segmentation, and seamless CRM integration. Through hands-on courses and certification pathways, users streamline lead nurturing, ensure data compliance, and harness analytics for optimization. Structured learning fosters cross-functional collaboration, driving higher conversion rates, cleaner data, and measurable ROI.
Navigating complex privacy regulations like GDPR and CCPA is vital for B2B marketing. This checklist offers a clear framework to assess your data practices, identify gaps, and implement stronger privacy measures. Learn how to build trust, avoid fines, and ensure your campaigns run smoothly with compliant workflows.
IP warming gradually builds your IP’s reputation, ensuring emails reach inboxes, not spam. Start slow, send engaging content to active subscribers, and steadily increase volume. Monitor metrics, avoid common pitfalls like rushing, and tailor strategies for your industry to achieve successful email delivery.
Discover how a Consent Management Platform (CMP) is crucial for modern marketing. Understand its role in legal compliance, building user trust, enhancing data quality, and enabling ethical personalization in today’s privacy-focused digital landscape.
Unlock the power of Oracle Eloqua by mastering company matching. Learn how accurate contact-to-account linking fuels better segmentation, lead scoring, and account-based marketing for superior B2B results.
Alt text is no longer just an accessibility feature; it’s crucial for email marketing. Learn how optimized alt text improves inbox previews, user experience, and even email deliverability. Discover AI-powered solutions to streamline your alt text strategy and ensure your campaigns make a strong first impression.
Struggling with outdated MOPS documentation? Don’t let neglected processes hinder your team. Discover 5 proven ways to keep your marketing operations documentation current, from weaving updates into daily workflows to leveraging technology.
Boost your email open rates with a simple trick: preview header whitespace! Learn how to use this often-overlooked element to create more engaging and visually appealing email previews. Optimize your preview text today and see the difference!
Align global marketing operations with a practical framework that balances standardized processes and regional flexibility, empowering teams to spend more time driving meaningful results.
Involving vendors in strategic planning drives innovation, optimizes supply chains, and improves risk management—creating partnerships that deliver competitive advantages essential for sustainable business success.
AI is revolutionizing email accessibility by making digital communications more inclusive for people with disabilities. This transformation not only ensures legal compliance but also enhances user experience, leading to better engagement rates and broader audience reach in digital communications.
What can the marketing industry expect next year? When we submitted this question to various thought leaders, we received an overwhelming response—enough to make this one of our favorites.