Struggling with outdated MOPS documentation? Don’t let neglected processes hinder your team. Discover 5 proven ways to keep your marketing operations documentation current, from weaving updates into daily workflows to leveraging technology.
Boost your email open rates with a simple trick: preview header whitespace! Learn how to use this often-overlooked element to create more engaging and visually appealing email previews. Optimize your preview text today and see the difference!
Align global marketing operations with a practical framework that balances standardized processes and regional flexibility, empowering teams to spend more time driving meaningful results.
IP warming gradually builds your IP’s reputation, ensuring emails reach inboxes, not spam. Start slow, send engaging content to active subscribers, and steadily increase volume. Monitor metrics, avoid common pitfalls like rushing, and tailor strategies for your industry to achieve successful email delivery.
Involving vendors in strategic planning drives innovation, optimizes supply chains, and improves risk management—creating partnerships that deliver competitive advantages essential for sustainable business success.
AI is revolutionizing email accessibility by making digital communications more inclusive for people with disabilities. This transformation not only ensures legal compliance but also enhances user experience, leading to better engagement rates and broader audience reach in digital communications.
What can the marketing industry expect next year? When we submitted this question to various thought leaders, we received an overwhelming response—enough to make this one of our favorites.
AI in marketing is a hot topic. But underneath all the hype lies the all-important question: what, specifically, can AI in marketing do? How can your team use it in day-to-day work? Let’s explore a few clever uses.
What happens if your company’s data analytics expert is unavailable or you don’t have one? Recent developments show promise in using AI to help your team make marketing data more usable.
Dirty data can derail even the most well-crafted marketing strategies. By optimizing your database, ensuring compliance, and creating a streamlined contact list, you can drive meaningful engagement. Here’s how 4Thought handles dirty data.
Shopper behavior demonstrates that it’s never too early for marketers to start gearing up for the holidays. Get started with these strategies.
As the holiday season kicks off in full force, marketers have a unique opportunity. Obviously everyone wants to meet their end-of-year goals. But beyond that, holiday marketing offers your team a chance to establish customer relationships that will last long after the new year.