Tag: marketing strategy

marketing automation audit, marketing automation system health, marketing automation best practices, marketing automation infrastructure, marketing automation platform performance, marketing operations scalability, platform optimization strategy,

The Marketing Automation Audit: 5 Critical Health Factors Leaders Miss

A marketing automation audit reveals five critical health factors that distinguish systems optimized for growth from those silently deteriorating. Learn how architectural constraints, integration integrity, data governance, workflow reliability, and measurement discipline determine whether your platform supports strategic operations.

Marketing to Shared Email Addresses with Oracle Eloqua

For Eloqua users, contacts that share an email address can be a bit of a headache. Each stored contact in Eloqua is identified by their email address, and with out-of-the-box functionality, Eloqua does not allow multiple contacts to be connected to the same email. 

B2B customer onboarding campaigns, B2B onboarding process, customer onboarding strategy, B2B client onboarding steps, effective onboarding emails for B2B clients, personalized onboarding campaigns, customer retention through onboarding

Guide to B2B Customer Onboarding Campaigns

Learn how B2B customer onboarding campaigns align teams, streamline access, and prove value early, reducing churn and boosting renewals with privacy-ready workflows, automation, and role-based enablement tailored to your stack.