Optimize Email Campaigns with Our 12-Point Checklist

With an average ROI of $36 for every dollar spent, email marketing remains one of the most lucrative campaign strategies. It’s every marketer’s dream to maintain an impressive ROI. But what happens when your existing strategies are falling short? In that case, it’s time to consider how to optimize email campaigns for your audience. Are Optimized Email Campaigns Really That Important? Simply defined, an optimized email marketing strategy empowers your team to create high-quality campaigns

Why You Should Keep Nurturing While Selling

Should your marketing team continue nurturing while your sales team works on opportunities? Listen as 4Thought Marketing CEO Mark LeVell discusses the pros, cons, and options that empower sales to influence marketing nurture behavior. If you’d like expert help with both nurturing and selling, get in touch with us today and take your marketing game to the next level.

Elevating Marketing Automation with Oracle Eloqua’s Program Canvas

Both the Program Builder and Program Canvas are designed to automate workflows and eliminate repetitive manual tasks, yet they cater to different needs and offer unique advantages. Find an overview of each here.

Dynamic Content: Eloqua’s Not-So-Secret Personalization Trick

For Eloqua users, there’s a straightforward way to approach email personalization: dynamic content. See what exactly dynamic content is and what it can do in this excerpt from our March 2024 Eloqua Office Hours session.

3 Ways to Keep Your Eloqua Campaigns & Programs Easy to Use

We all want to tap into Oracle Eloqua’s full potential, because it can greatly improve your marketing campaigns and bring in more leads. But it’s easy to get tangled in its complexity. Follow these 3 tips to keep your campaigns manageable.

8 Proven Ways to Maintain an Up-to-Date Data Dictionary

What is the best way to maintain an up-to-date data dictionary without letting it completely monopolize your time? Here’s what eight marketing operations professionals have to say.

Unlocking Job Function & Level from Job Titles in Eloqua

Eloqua users generally have very little trouble populating Job Title fields. ButJob Function or Job Level present a bit of a challenge. Check out this excerpt from our January 2024 Eloqua Office Hours session for a quick demo of the solution.

Understanding Locked & Unlocked Eloqua Email Templates

When creating landing pages and emails, Eloqua users can use the HTML or Design Editor to create and modify templates. This article will focus on how templates can be locked or unlocked, providing even more control over the look and feel.

Making the Most of Your Data: Putting Custom Objects to Work

Custom objects are a simple yet powerful part of Eloqua that can enhance the ways that you’re able to connect with your customers. While they may seem daunting if you have never worked with them, custom objects (often abbreviated as COs) can become your best friend as your marketing automation needs increase.

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