Whether a company is setting up a baseline privacy program or needs to update an existing one, it’s easy to feel inundated by the sheer number of laws that need to be addressed. It’s a phenomenon so common that it even has a nickname: “privacy fatigue”.
Generally speaking, marketing and legal have differing priorities when data privacy is involved. How can marketing and legal learn to understand each other and work together effectively?
Marketing and privacy are functionally two sides of the same coin. Unfortunately, these complementary roles can feel like they’re in conflict. Is it possible for these two departments to work together?