Deduplication and Company Matching

    Deduplication and Company Matching

    Eloqua Duplication Elimination is not a trivial process, and how it is done can vary depending on the right budget/quality ratio for your company, data structure, and synchronization with other databases. 4Thought Marketing uses a customized blend of automated and manual processes to generate the right mix of Eloqua data quality and cost-savings for your company.

    First, an automated process is run to determine probable Eloqua duplicates. This process results in “sets of duplicates,” some of which are known to be duplicates and some of which are suspected to be dups, each with a statistical likelihood. 4Thought reviews these sets and determines, based on your instructions, how many of these should be automatically de-duped, and how many should be subject to manual review and handling.

    4Thought cleans Eloqua data, eliminates Eloqua duplicates, fills in blank titles and other fields, and otherwise takes your corporate marketing database from having a significant quantity of bad data, to being reliable and dependable.