First, an automated process is run to determine probable Eloqua duplicates. This process results in “sets of duplicates,” some of which are known to be duplicates and some of which are suspected to be dups, each with a statistical likelihood. 4Thought reviews these sets and determines, based on your instructions, how many of these should be automatically de-duped, and how many should be subject to manual review and handling.
4Thought cleans Eloqua data, eliminates Eloqua duplicates, fills in blank titles and other fields, and otherwise takes your corporate marketing database from having a significant quantity of bad data, to being reliable and dependable.
