Category: Marketing

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How We Fixed a 75% Email Deliverability Crisis

4Thought Marketing helped resolve a severe email deliverability crisis by restoring sender reputation, fixing Mimecast blocklist issues, and improving inbox placement through smart authentication and bounce suppression strategies.

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Classic Marketing Operations Processes vs. the New AI World

AI marketing operations processes transform traditional workflows with automation, personalization, and predictive insights, helping marketing leaders optimize campaigns while preserving the governance and structure of classic marketing operations.

eloqua engage

Eloqua Engage: A Powerful Sales Tool for B2B Teams

Any marketer knows the value of personalized emails to draw customers in. However, since creating a new email for each contact individually consumes valuable time, the team needs a set of templates to work from. Eloqua users can turn to a powerful tool for help with this: Eloqua Engage.

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Eloqua to Marketo Glossary: Terms You Should Know

This Eloqua to Marketo glossary translates terms, explains equivalents, and outlines a 90 minute onboarding plan so Eloqua users ship Marketo campaigns confidently without consent, scoring, or segmentation missteps.