Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Marketing funnel evolution is no longer about stages or volume, but about using AI to infer buyer intent across signals, context, and behavior with greater...
Template standardization transforms chaotic libraries into strategic assets through systematic frameworks balancing campaign production efficiency with brand consistency across email, landing pages, and automated workflows.
Platform capacity management enables marketing operations teams to understand architectural limits, monitor utilization patterns, and evaluate strategic options before constraints impact campaign execution and business...
At our December 2025 Eloqua Office Hours, we explored popular Eloqua cloud apps, including Many-to-One and Cloud Feeders, to maximize Eloqua value and streamline workflows....
Marketing automation audits expose nurture campaign architecture failures, including technical debt from campaign cloning, lead scoring disconnects preventing intelligent routing, and missing error handling, causing...
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Marketing funnel evolution is no longer about stages or volume, but about using AI to infer buyer intent across signals, context, and behavior with greater...
Template standardization transforms chaotic libraries into strategic assets through systematic frameworks balancing campaign production efficiency with brand consistency across email, landing pages, and automated workflows.
Platform capacity management enables marketing operations teams to understand architectural limits, monitor utilization patterns, and evaluate strategic options before constraints impact campaign execution and business...
At our December 2025 Eloqua Office Hours, we explored popular Eloqua cloud apps, including Many-to-One and Cloud Feeders, to maximize Eloqua value and streamline workflows....
Marketing automation audits expose nurture campaign architecture failures, including technical debt from campaign cloning, lead scoring disconnects preventing intelligent routing, and missing error handling, causing...
Marketing funnel evolution is no longer about stages or volume, but about using AI to infer buyer intent across signals, context, and behavior with greater precision and relevance.
One to one marketing strategy has evolved from creative personalization into compliance-first frameworks that balance targeted engagement with accountability, transparency, and respect for global privacy laws.
Discover how Marketo’s AI-powered Image to Template feature instantly transforms any design into editable email templates, removing coding delays with the Marketo image to email template capability that empowers marketing teams.
Learn how growth driven marketing operations empower teams to connect strategy, technology, and outcomes for 2026 success, driving revenue, operational efficiency, and sustainable business performance.
4Thought Marketing helped resolve a severe email deliverability crisis by restoring sender reputation, fixing Mimecast blocklist issues, and improving inbox placement through smart authentication and bounce suppression strategies.
As marketers, we understand it’s crucial to balance utilizing available data and respecting privacy. Today, we’ll look at consumer privacy’s importance and several actionable marketing strategies for handling sensitive data.
A unified brand presence isn’t a luxury in B2B, it’s survival. Learn how to maintain consistency across social platforms without sounding repetitive or losing flexibility.
Strong email deliverability best practices keep your campaigns trusted and visible. Learn authentication, targeting, and engagement strategies that ensure sustainable inbox success for modern marketers.
Duplicate leads disrupt campaigns and distort reporting. This guide to resolving lead duplicate issues in Dynamics 365 and Salesforce Marketo integration explores causes, risks, and strategies for clean data management.
AI marketing operations processes transform traditional workflows with automation, personalization, and predictive insights, helping marketing leaders optimize campaigns while preserving the governance and structure of classic marketing operations.
Any marketer knows the value of personalized emails to draw customers in. However, since creating a new email for each contact individually consumes valuable time, the team needs a set of templates to work from. Eloqua users can turn to a powerful tool for help with this: Eloqua Engage.
Ship a lead scoring model fast with clear lead scoring implementation roadmap steps, usage-based rules, and PQL models—so sales engage sooner, conversion improves, and your SaaS revenue engine scales predictably.