Category: Marketing

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Classic Marketing Operations Processes vs. the New AI World

AI marketing operations processes transform traditional workflows with automation, personalization, and predictive insights, helping marketing leaders optimize campaigns while preserving the governance and structure of classic marketing operations.

eloqua engage

Eloqua Engage: A Powerful Sales Tool for B2B Teams

Any marketer knows the value of personalized emails to draw customers in. However, since creating a new email for each contact individually consumes valuable time, the team needs a set of templates to work from. Eloqua users can turn to a powerful tool for help with this: Eloqua Engage.

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Eloqua to Marketo Glossary: Terms You Should Know

This Eloqua to Marketo glossary translates terms, explains equivalents, and outlines a 90 minute onboarding plan so Eloqua users ship Marketo campaigns confidently without consent, scoring, or segmentation missteps.

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The New Adobe Marketo Engage Email Editor

The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance, and reporting to improve speed and consistency.

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Eloqua to Marketo Migration: Step-by-Step Guide

Replatform with confidence. This guide walks through an Eloqua to Marketo migration—planning, data mapping, pilot, cutover, and stabilization—plus best practices to preserve consent, deliverability, and reporting while your team adopts Marketo Engage.

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5 Reasons Not to Buy Email Contact Lists

Buying email lists may promise quick wins, but the risks outweigh the benefits. Learn why building your own contact list ensures compliance, boosts engagement, and drives lasting ROI.