What can the marketing industry expect next year? When we submitted this question to various thought leaders, we received an overwhelming response—enough to make this one of our favorites.
Email marketing has always been part science, part art—and now, artificial intelligence is becoming the most intriguing collaborator in this creative process.
Generative AI has taken the world by storm. Each new development brings new possibilities so rapidly that reporting on them as they occur is a full-time job. Every industry wants to know what AI can do and how they can best incorporate it into their offerings. And in the marketing world, those questions are especially interesting.
AI in marketing is a hot topic. But underneath all the hype lies the all-important question: what, specifically, can AI in marketing do? How can your team use it in day-to-day work? Let’s explore a few clever uses.
What happens if your company’s data analytics expert is unavailable or you don’t have one? Recent developments show promise in using AI to help your team make marketing data more usable.
Quality assurance doesn’t start when the email is finished. Effective QA begins along with the campaign design itself to catch any errors before they can cause trouble. Watch as Dharam Singh explains why these checks matter and how to take your QA to the next level in your future campaigns.
Shopper behavior demonstrates that it’s never too early for marketers to start gearing up for the holidays. Get started with these strategies.
As the holiday season kicks off in full force, marketers have a unique opportunity. Obviously everyone wants to meet their end-of-year goals. But beyond that, holiday marketing offers your team a chance to establish customer relationships that will last long after the new year.
Despite claims to the contrary, high-quality email lists with an engaged, interested audience cannot be purchased. Here’s how to build your own email contact list organically.
Campaign strategies need to include optimizing emails, landing pages, and websites for various screen sizes and keeping visitors engaged. Responsive design provides the solution.
AI has firmly cemented itself into the marketing world. Everyone knows about it, and most people are excited to use it. But this raises a question: what exactly can AI do? And more importantly, what’s the best way to use it in your particular company?
How a company handles a crisis can make a world of difference, and not all circumstances can be mitigated by using light-hearted humor. Sometimes, pausing a marketing campaign is the most appropriate response. Let’s look at a few examples of these circumstances.