Marketing Automation Plan (MAP)

    4TM Marketing Automation Plan 20160811 ds v1

    Your Marketing Automation Plan provides a roadmap for implementing a marketing automation strategy. Perhaps you are already reaping the benefits of marketing automation, but feel like you can still do better. Or maybe you are switching from one platform to another and need help. Whatever stage you are in, we’ve been there. Many factors come into play when implementing or optimizing marketing automation:

    Marketing Automation Plan

    • Let your Go-To-Market strategy lead the way!
    • How to separate quality leads from the junk for Sales
    • How to segment the database offering the ability to tailor messaging
    • What will your teams roles and responsibilities be?
    • What kind of governance do you need?
    • Should there be a roll-out plan?
    • What should I prioritize first?

    These are just some of the factors you should be thinking about, and having a plan will help you tackle this in a systematic and logical way.

    What is the Marketing Automation Plan (MAP)?

    The 4Thought Marketing Automation Plan takes all the factors that make up a successful marketing automation strategy, from lead scoring and nurturing to analytics and operationalization, and maps them out start to finish, giving you a clear vision for taking your marketing automation system from its current state to world class. The Marketing Automation Plan (MAP) is described in detail capturing current state findings, future goals and recommendations.  With that you also get:

    • MAP plotted on a Timeline
    • Sophistication Scale for benchmarking
    • KPI reporting dashboard plan

    4Thought Marketing automation experts learn about your marketing strategy, organizational structure, targets, current technology landscape, pain points, and current Marketing Automation usage to make strategic recommendations.   The resulting Marketing Automation Plan (MAP) will be designed to align to your corporate and departmental initiatives, and raise your level of sophistication.