Marketing automation succeeds only when guided by human oversight. Discover how teams can strike a balance between automation efficiency and personalization, compliance, and evolving customer...
A unified brand presence isn't a luxury in B2B, it's survival. Learn how to maintain consistency across social platforms without sounding repetitive or losing flexibility.
We're diving into Eloqua Signature Rules and how to remove Bulk Export dependencies with n8n. See real-world examples and leave with ideas you can implement...
Strong email deliverability best practices keep your campaigns trusted and visible. Learn authentication, targeting, and engagement strategies that ensure sustainable inbox success for modern marketers.
A practical Enterprise Marketing Automation Strategy 2026 playbook: outcomes first planning, governed AI across your stack, dynamic segmentation, observable workflows, and ROI you can prove—with...
This executive guide shows how data quality in RevOps unites governance, automation, and compliance to speed pipeline, improve forecasting, cut waste, and build predictable revenue...
Marketing automation succeeds only when guided by human oversight. Discover how teams can strike a balance between automation efficiency and personalization, compliance, and evolving customer...
A unified brand presence isn't a luxury in B2B, it's survival. Learn how to maintain consistency across social platforms without sounding repetitive or losing flexibility.
We're diving into Eloqua Signature Rules and how to remove Bulk Export dependencies with n8n. See real-world examples and leave with ideas you can implement...
Strong email deliverability best practices keep your campaigns trusted and visible. Learn authentication, targeting, and engagement strategies that ensure sustainable inbox success for modern marketers.
A practical Enterprise Marketing Automation Strategy 2026 playbook: outcomes first planning, governed AI across your stack, dynamic segmentation, observable workflows, and ROI you can prove—with...
This executive guide shows how data quality in RevOps unites governance, automation, and compliance to speed pipeline, improve forecasting, cut waste, and build predictable revenue...
When W. P. Carey needed help with an Eloqua integration, they turned to the team at 4Thought Marketing. Here’s what happened.
Elevate your marketing stack to new heights by integrating Oracle Unity CDP with Oracle Eloqua. In this webinar, learn how this powerful duo can supercharge your marketing efforts, offering a seamless, data-driven approach to customer engagement to maximize your marketing spend and drive measurable results.
Concrete data in the form of key performance indicators, or KPIs, is compelling evidence that your marketing team’s efforts are getting results. While it may seem like a daunting task to find the right KPIs to prove this, it’s far from impossible.
Email marketing: all marketers use it. Eloqua’s functionality is built around it. But if you’re only leveraging Eloqua’s email system, you’re missing out.
Since customers no longer want to hand out large amounts of personal information (and you may not be allowed to ask in the first place), how can you continue using CTAs effectively when you don’t have explicit consent? One answer comes from a concept cemented in the GDPR: legitimate interest.
Modern business demands a lot from professionals. Systems like Eloqua work wonders to lighten the load, but sometimes they need a little help—especially where dirty data is involved.
The Eloqua Upload Wizard from 4Thought Marketing is a game-changing tool for companies seeking to enhance their lead generation efforts. This was especially true for Catalent when they needed to improve the process for importing leads.
Data segmentation, the process of grouping customers based on interests and past activities, allows marketers to develop more targeted promotional materials. However, data segmentation is also useful for data privacy. Let’s take a look at how that works.
Customers aren’t always willing to provide personal data, especially if there seems to be no good reason for them to share it. This kind of consumer behavior prompted marketers to adopt a new habit: data minimization.
Humans love to collect things. But in the corporate world, the most prevalent kind of collecting—data hoarding—is far from innocent and can leave your company vulnerable to data breaches, fines, or worse.
Your email performance is lagging, and you’re feeling the effects. How can you pinpoint the problem? 4Thought Marketing is pleased to announce our newest service offering: an email efficacy evaluation.
This upcoming cookieless world will have a significant impact on the digital marketing industry, and it’s important for marketers to understand the implications of this decision and prepare for it.