Category: Marketing Automation

email effectiveness email efficacy

Double-Checking Your Email Effectiveness

Your email performance is lagging, and you’re feeling the effects. How can you pinpoint the problem? 4Thought Marketing is pleased to announce our newest service offering: an email efficacy evaluation.

cookieless world

The Soon-to-Be Cookieless World of Marketing

This upcoming cookieless world will have a significant impact on the digital marketing industry, and it’s important for marketers to understand the implications of this decision and prepare for it.

What is an Opt-In Email Series?

Savvy marketers understand the need to take full advantage of email marketing. But as those same savvy marketers know by now, simply sending out a mass campaign of identical emails doesn’t work. 

The 7 Must-Have Partner Apps for Oracle Eloqua

Oracle Eloqua users should be quite familiar with the wide variety of built-in functions this marketing software offers. But it’s possible to expand both the value and functionality of Eloqua to improve your marketing strategy even further.