Category: Marketing Automation

Managing Custom Objects in Eloqua

As any marketer knows, your data needs constantly change. Not all the information you’ve gathered belongs in the contact or account tables. So, what do you do? Eloqua has a built-in solution: custom objects.

Plan Your Eloqua SFDC Integration App Migration

Oracle recently announced they are ending support for their native SFDC integration on Feb 1, 2021. If you use Salesforce as your CRM with Eloqua, now is the time to carefully consider how and when to migrate to the new SFDC Integration App.

Building a Delete Contact Program for Oracle Eloqua

If your Eloqua system holds hundreds of thousands or millions of contacts, you need some type of automation to help. The good news is that there are simple solutions to help keep your database clean and tidy without breaking a sweat.

Event Integration Best Practices for Oracle Eloqua

With the dramatic increase in online and virtual events, it’s more important than ever to have a well-designed integration between your event management platform(s) and Oracle Eloqua. But that is typically where the hard work begins.