What Are Your KPIs Telling You?
When you focus on the KPIs that really matter, they can tell you about how your marketing campaigns are performing – and point to what to consider.
Category: Marketing Automation
How to Survive and Thrive in the New Economy
As a digital marketing professional and an Oracle Eloqua advocate for many years, I’m always looking for indicators of where global markets are heading. And between COVID and significant economic fluctuations, there’s lots to consider.
Unlinked CO Mapper Cloud App Restores Lost Connections
Restore key contact data stored in custom object when deleted contacts return through purchases and form submissions.
How to Design Emails for Successful Marketing Campaigns
Effective marketing emails need engaging content, eye-catching colors, an aesthetically pleasing design, and more to bring in business. And don’t forget about customizing the email’s content to match the customer’s interests!
The Power of Marketing Automation During a Recession
It is important to understand that, during a recession more than ever, efficient digital marketing can be a business’s best tool.
How to Adjust your B2B Marketing for Remote Workers
What started as a temporary measure during the pandemic has largely become something likely to remain with us semi-permanently. In this article, we’ll break down the steps that marketers should consider to adjust to the new work-at-home paradigm.
4 Advantages of Creating Page Tags in Eloqua
Besides obvious benefits like webpage categorization, well-done page tagging can improve the sales process, from customer segmentation to lead scoring.
4 Page Tagging Methods for Eloqua Users
Among its many features, Eloqua offers one function that often goes overlooked: page tagging. Today, we’d like to look at a few practical ways to start creating page tags in Eloqua.
Lead Generation vs. Demand Generation: Know the Difference
Lead generation and demand generation may sound like two terms for the same activity. In practice, they can be similar. However, the differences are critical for any marketer to understand.
Account-Based Marketing: The Future of Marketing?
In recent years, a different strategy from conventional marketing has begun to make itself known: account-based marketing (ABM). Let’s look a little closer.
Best-in-Class Marketing Automation with Oracle Eloqua
Named a leader in the 2021 Gartner® Magic Quadrant™ for Marketing Automation Platforms, Eloqua enables your team to craft and send personalized emails, integrate seamlessly with other systems, track customer activity, and plan future campaigns—all with a robust but easy-to-understand visual interface.
Cybernews Interview with 4Thought Marketing CEO Mark LeVell
Today’s interviewee, Mark LeVell, CEO of 4Thought Marketing, offers valuable advice on how to ensure companies’ compliance and choose the best marketing tools and cybersecurity measures.