What happens when a marketing automation platform no longer meets your company’s needs? That’s when it’s time to switch to a new platform like Oracle Eloqua, using a process known as marketing automation platform migration.
Email marketing is a tried-and-true strategy of the modern business world. But there’s more to it than just sending a generic email to someone’s inbox. With Custom Objects, Eloqua users can increase conversion rates.
The Embed CO Records in Email Table Cloud App allows you to easily construct a multi-row table in your emails using data from custom object records.
Problems can occur with any system. But this doesn’t have to spell the end of your marketing automation setup. Here’s what you can do.
The CO Date Calculator Cloud App from 4Thought Marketing lets you perform date calculations within custom object programs. Users can add or subtract days, weeks, months, or even years from any date value and store the results in a CO record.
International law firm McDermott Will & Emery had an innovative marketing team, but needed expert training to deepen their Eloqua skillsets. The team leader began searching for personalized lessons. That’s when she discovered 4Thought Marketing.
Oracle Eloqua is designed to make your job easier and your campaigns more effective. However, you can’t expect it to do all your work for you. Neither should you be overly cautious and miss out on what it can truly do.
As any marketer knows, your data needs constantly change. Not all the information you’ve gathered belongs in the contact or account tables. So, what do you do? Eloqua has a built-in solution: custom objects.
Bronto will no longer be supported after May 31, 2022. For companies and marketing agencies that rely on NetSuite Bronto for promotional campaigns, this means it’s time to find a new solution as soon as possible.
As part of the release 20B that rolled out in May 2020, Eloqua content blocks are here to stay. We love them at 4Thought Marketing, and our clients love them. Why? Simply put, they save both of us a lot of time.
Oracle recently announced they are ending support for their native SFDC integration on Feb 1, 2021. If you use Salesforce as your CRM with Eloqua, now is the time to carefully consider how and when to migrate to the new SFDC Integration App.
When expanding Oracle Eloqua to New Business Units, use our convenient checklist to ensure you cover all the required details for a successful project.