Skip to content

4 Advantages of Creating Page Tags in Eloqua

page tags

Eloqua’s often-overlooked page tagging feature is a powerful tool you should definitely be using. But why is this feature so important? Besides obvious benefits like webpage categorization, well-done page tagging can improve the sales process, from customer segmentation to lead scoring. Let’s take a closer look at several top benefits of page tagging.

page tags

1. More Accurate Lead Scoring

Page tagging allows you to categorize each webpage based on its place and value in the sales process. For example, you can observe when customers move from lower-value to higher-value pages and thus progress a prospect through the sales funnel. These patterns will help you plan the ideal customer journey and revise your website as needed to make it happen.

4 Advantages of Creating Page Tags in Eloqua 1

2. Easier Categorization

Along with information such as the funnel stage, consider adding general categories to each web page’s tags. Category tags might include:

  • Case studies
  • eBooks
  • Nurture
  • Upsell

This tells you at a glance what categories on your website get the most attention, and which play the more important roles in the customer journey.

page tags

3. Funnel Stage Tracking

Tagging each page with its appropriate sales funnel stage offers another form of customer segmentation. For example, focusing on visitors who made it to pages with tags such as “upsell” or “nurture” allows you to give special attention to the people most likely to purchase, leading to more accurate lead scores. You’ll be able to track their journey through the funnel nearly in real-time.

page tags

4. Target by Product/Solution

Finally, with product/solution tags, you can easily identify cross-selling opportunities and build your segmentation strategy around them. For example, a customer buying a new phone might want a case, screen protector, or other accessories. A well-constructed page tagging system will show you what products they might be interested in for your segmentation strategy.

Get Started Creating Page Tags

Eloqua’s page tagging capabilities can significantly contribute to your marketing and sales efforts. With their potential to increase the quality of your lead scoring, website design, and future marketing strategies, they are well worth your time.

Ready to start adding page tags to your website, but not quite sure where to begin? Get in touch with us for professional help.

[Sassy_Social_Share]

Related Posts

B2B lead management, lead management process, marketing automation, lead qualification, lead nurturing best practices, CRM integration, data hygiene, privacy compliance

The Ultimate Guide to Lead Management for B2B Success

Master the B2B lead management process with proven best practices for lead capture, qualification, nurturing, and conversion. Learn how to integrate marketing automation with CRM, maintain data hygiene, and ensure privacy compliance to boost response rates and fuel revenue growth.

Read More »
custom email templates, email template design, responsive email templates, modular email templates, accessible email templates, brand-safe email templates, email design best practices, marketing automation templates, Eloqua email templates, Marketo email templates, email template workflow

Custom Email Templates: Turning Brand Vision into Inbox Reality

Campaign schedules shouldn’t stall over code tweaks or branding fixes. Discover how a library of custom email templates built on proven email template design principles—and engineered as responsive email templates—preserves visual identity, slashes production time, and banishes compliance headaches. Plus, steal a five-step workflow you can start using today.

Read More »