Topic: Nurturing

4 Advantages of Creating Page Tags in Eloqua

Besides obvious benefits like webpage categorization, well-done page tagging can improve the sales process, from customer segmentation to lead scoring.

4 Page Tagging Methods for Eloqua Users

Among its many features, Eloqua offers one function that often goes overlooked: page tagging. Today, we’d like to look at a few practical ways to start creating page tags in Eloqua.

Are You Overlooking Eloqua’s Page Tagging Abilities?

What if you could see which pages each customer viewed and where they are in the sales funnel? With Eloqua, you can do this and more with an often-overlooked function: creating page tags.

Balancing Self-Promotion with Positive Customer Experience

4Thought Marketing believes that the key to successful marketing is finding the balance between excellent self-promotion and providing a positive customer experience. In this blog post, we’ll explore a few ways to achieve this balance.

Explained: Account-Based vs. Lead-Based Marketing

Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is more appropriate for your business.

Is Your Customer Nurture Campaign Doing Its Job?

Since journey nurtures are meant to align with the buyer’s journey, it’s important that marketers take a close look at where nurture campaigns are either succeeding or stalling, in order to improve future campaigns.

Lead Nurturing

Lead Nurturing Home Lead Nurturing Add Your Heading Text Here Lead Nurturing Whatever your business or industry, you’ll create stronger customer relations, more sales, and life-long customer loyalty by nurturing customers properly throughout the customer life cycle. From early stage lead development, through helping salespeople close deals; from beyond point-of-sale to training, support, and event […]

Nurture Foundation

Nurture Foundation Home Nurture Foundation Nurture Foundation Home Products Are you spending all of your time planning and sending weekly campaigns? Or is your nurturing overly simplistic? Are you losing good leads to competitors because you are sending the wrong message? Are you under or over-communicating? The “Right message at the Right Time” is still […]

Sales-Personalized Nurture Paths, Dynamic Content for Personalization – Eloqua Office Hours – March 2024

Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization.

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