Topic: Lead Scoring

4 Advantages of Creating Page Tags in Eloqua 4

4 Advantages of Creating Page Tags in Eloqua

Besides obvious benefits like webpage categorization, well-done page tagging can improve the sales process, from customer segmentation to lead scoring.

Explained: Account-Based vs. Lead-Based Marketing 5

Explained: Account-Based vs. Lead-Based Marketing

Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is more appropriate for your business.
Lead Scoring (Advanced) 6

Lead Scoring (Advanced)

Lead Scoring (Advanced) Home Lead Scoring (Advanced) Lead Scoring (Advanced) Home Products Is your sales team complaining about the number of quality leads that marketing is sending? Do you not have a process in place to measure your lead quality, or is your current model not giving you the results you are looking for? 4Thought […]
marketo lead scoring

Marketo Lead Scoring: An Overview

Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the more likely the lead is to grow to make a purchase. Learn more here.

Tracking Campaign Engagement for Unknown Visitors

Campaign Attribution is a key component of determining the effectiveness of your marketing campaigns.
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