Template standardization transforms chaotic libraries into strategic assets through systematic frameworks balancing campaign production efficiency with brand consistency across email, landing pages, and automated workflows.
Platform capacity management enables marketing operations teams to understand architectural limits, monitor utilization patterns, and evaluate strategic options before constraints impact campaign execution and business...
At our December 2025 Eloqua Office Hours, we explored popular Eloqua cloud apps, including Many-to-One and Cloud Feeders, to maximize Eloqua value and streamline workflows....
Marketing automation audits expose nurture campaign architecture failures, including technical debt from campaign cloning, lead scoring disconnects preventing intelligent routing, and missing error handling, causing...
One to one marketing strategy has evolved from creative personalization into compliance-first frameworks that balance targeted engagement with accountability, transparency, and respect for global privacy...
A marketing automation audit reveals five critical health factors that distinguish systems optimized for growth from those silently deteriorating. Learn how architectural constraints, integration integrity,...
Template standardization transforms chaotic libraries into strategic assets through systematic frameworks balancing campaign production efficiency with brand consistency across email, landing pages, and automated workflows.
Platform capacity management enables marketing operations teams to understand architectural limits, monitor utilization patterns, and evaluate strategic options before constraints impact campaign execution and business...
At our December 2025 Eloqua Office Hours, we explored popular Eloqua cloud apps, including Many-to-One and Cloud Feeders, to maximize Eloqua value and streamline workflows....
Marketing automation audits expose nurture campaign architecture failures, including technical debt from campaign cloning, lead scoring disconnects preventing intelligent routing, and missing error handling, causing...
One to one marketing strategy has evolved from creative personalization into compliance-first frameworks that balance targeted engagement with accountability, transparency, and respect for global privacy...
A marketing automation audit reveals five critical health factors that distinguish systems optimized for growth from those silently deteriorating. Learn how architectural constraints, integration integrity,...
Sales-influenced nurturing empowers your sales team to build stronger customer relationships and drive better results. Here’s how to get started.
Inaccurate or outdated data can lead to ineffective campaigns, poor customer experiences, and wasted resources. Real-time data validation offers a solution to these challenges. Today, we’re exploring the concept of real-time data validation, its benefits, and practical implementation strategies in Eloqua.
In Eloqua, custom objects are excellent ways to store additional information about a contact. But sometimes, an integration, upload, or process adds COs without connecting them to Eloqua contact records. Here’s how the CO to Contact Mapper Cloud App can help.
SORBS’ sudden closure with no real explanation has ignited more than a few conversations. On a more practical level for email marketers, it’s a good reminder to monitor and improve your email deliverability.
No “magic button” to guarantee form completion exists. However, Oracle Eloqua users have a powerful form design editor at their disposal to make the whole process easier to complete.
Personalized marketing materials still work wonders, but how can your company collect enough data for personalization without violating privacy laws? What’s the balance between respecting user privacy and effectively using data? Let’s explore these questions further.
Eloqua users already know how extensive its capabilities truly are. But what if it could do even more? That’s possible when you pair Eloqua with another tool from Oracle: Oracle Unity CDP. Today, we’re looking at a few important advantages this pair-up offers.
Explore some practical approaches to incorporating AI in Marketing with our special guest David Gutelius from Motiva AI.
Email marketing still ranks among the most effective forms of marketing. But part of that success comes from a specific aspect of email marketing: personalization. And for marketers to take full advantage of this, they can turn to dynamic content.
Marketing is a marathon. With technology, laws, and customer preferences constantly evolving, anyone who can’t stay ahead of the curve gets left behind. Marketing automation tools like Eloqua and Marketo significantly boost these efforts. However, as any marketer knows, having the right tools is only the first step.
Integrating different marketing platforms requires careful attention to your data. Poor data management can cause an integration to fail and make your job much more difficult. Today, we’ll be looking at a few reasons why integrations fail, and what you can do to avoid them.
Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization.