Category: Marketing Automation

How to Design Emails for Successful Marketing Campaigns

Effective marketing emails need engaging content, eye-catching colors, an aesthetically pleasing design, and more to bring in business. And don’t forget about customizing the email’s content to match the customer’s interests! 

How to Adjust your B2B Marketing for Remote Workers

What started as a temporary measure during the pandemic has largely become something likely to remain with us semi-permanently. In this article, we’ll break down the steps that marketers should consider to adjust to the new work-at-home paradigm. 

4 Page Tagging Methods for Eloqua Users

Among its many features, Eloqua offers one function that often goes overlooked: page tagging. Today, we’d like to look at a few practical ways to start creating page tags in Eloqua.

Best-in-Class Marketing Automation with Oracle Eloqua

Named a leader in the 2021 Gartner® Magic Quadrant™ for Marketing Automation Platforms, Eloqua enables your team to craft and send personalized emails, integrate seamlessly with other systems, track customer activity, and plan future campaigns—all with a robust but easy-to-understand visual interface.

6 Common Sales & Marketing Alignment Mistakes

Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.