Investing in Marketing Team Development: The Keys to Success
Marketing success hinges on two critical factors: your customers and your team. Unfortunately, many marketers tend to prioritize the former while neglecting the latter.
Category: Marketing
From Misfire to Mastery: Proven Techniques for Backfire-Free Marketing
In the world of advertising and marketing, you create campaigns to produce positive outcomes. Unfortunately, this isn’t always how things work out.
How to Manage Your Email List to Increase Open Rates & Boost ROI
While it’s common to see a portion of your contact list inactive, it’s essential to understand what this means for your marketing efforts and the best practices to ensure you are still getting the best possible engagement and outcomes.
Stop Losing Subscribers: How to Improve Your Email Marketing Strategy
Unsubscribes are inevitable, and there are several reasons why they happen. In this blog post, we’ll explore these reasons and offer tips on how you can win back email subscribers.
Writing Eye-Catching Subject Lines for Email Marketing
Email marketing remains a highly effective marketing strategy. However, to get the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipients to open the email.
The Critical Role of a Marketing Technologist
Modern marketing relies on technology to produce and distribute promotional materials. The intersection of marketing and technology has created the need for a new job title: marketing technologist.
Balancing Self-Promotion with Positive Customer Experience
4Thought Marketing believes that the key to successful marketing is finding the balance between excellent self-promotion and providing a positive customer experience. In this blog post, we’ll explore a few ways to achieve this balance.
5 Common Lead Generation Mistakes and How to Fix Them
Generating leads is a crucial part of any business, yet many companies find themselves falling short in this area. “Where are we going wrong?”
Best Practices for Email Preference Centers
How do you get your contacts to actually be happy to receive a marketing email from you? One way is to give the consumers control over the emails they receive.
Explained: Account-Based vs. Lead-Based Marketing
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is more appropriate for your business.