Customers aren’t always willing to provide personal data, especially if there seems to be no good reason for them to share it. This kind of consumer behavior prompted marketers to adopt a new habit: data minimization.
Humans love to collect things. But in the corporate world, the most prevalent kind of collecting—data hoarding—is far from innocent and can leave your company vulnerable to data breaches, fines, or worse.
As marketers, we understand it’s crucial to balance utilizing available data and respecting privacy. Today, we’ll look at consumer privacy’s importance and several actionable marketing strategies for handling sensitive data.
Any marketer knows the impact personalized email marketing can have on revenue generation. Customers appreciate marketing materials designed specifically around them and their interests. One way this personalized content is made possible is through a critical part of email marketing: dynamic content creation.
Your email performance is lagging, and you’re feeling the effects. How can you pinpoint the problem? 4Thought Marketing is pleased to announce our newest service offering: an email efficacy evaluation.
Generally speaking, marketing and legal have differing priorities when data privacy is involved. How can marketing and legal learn to understand each other and work together effectively?
One of the best ways for marketers to stay informed is by monitoring key privacy metrics that highlight the impact of regulations on your work.
In today’s data-driven world, the need for privacy-first marketing has never been more relevant. In this blog post, we will go over three basic steps you should follow when implementing a privacy-first marketing strategy.
Marketing and privacy are functionally two sides of the same coin. Unfortunately, these complementary roles can feel like they’re in conflict. Is it possible for these two departments to work together?
Marketing success hinges on two critical factors: your customers and your team. Unfortunately, many marketers tend to prioritize the former while neglecting the latter.
In the world of advertising and marketing, you create campaigns to produce positive outcomes. Unfortunately, this isn’t always how things work out.
While it’s common to see a portion of your contact list inactive, it’s essential to understand what this means for your marketing efforts and the best practices to ensure you are still getting the best possible engagement and outcomes.