5 Critical Metrics Privacy-Savvy Marketers Should Be Watching
One of the best ways for marketers to stay informed is by monitoring key privacy metrics that highlight the impact of regulations on your work.
Category: Marketing
Privacy-First Marketing: What It Is & How to Achieve It
In today’s data-driven world, the need for privacy-first marketing has never been more relevant. In this blog post, we will go over three basic steps you should follow when implementing a privacy-first marketing strategy.
Marketing and Privacy: It’s Complicated
Marketing and privacy are functionally two sides of the same coin. Unfortunately, these complementary roles can feel like they’re in conflict. Is it possible for these two departments to work together?
Investing in Marketing Team Development: The Keys to Success
Marketing success hinges on two critical factors: your customers and your team. Unfortunately, many marketers tend to prioritize the former while neglecting the latter.
From Misfire to Mastery: Proven Techniques for Backfire-Free Marketing
In the world of advertising and marketing, you create campaigns to produce positive outcomes. Unfortunately, this isn’t always how things work out.
How to Manage Your Email List to Increase Open Rates & Boost ROI
While it’s common to see a portion of your contact list inactive, it’s essential to understand what this means for your marketing efforts and the best practices to ensure you are still getting the best possible engagement and outcomes.
Stop Losing Subscribers: How to Improve Your Email Marketing Strategy
Unsubscribes are inevitable, and there are several reasons why they happen. In this blog post, we’ll explore these reasons and offer tips on how you can win back email subscribers.
Writing Eye-Catching Subject Lines for Email Marketing
Email marketing remains a highly effective marketing strategy. However, to get the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipients to open the email.
The Critical Role of a Marketing Technologist
Modern marketing relies on technology to produce and distribute promotional materials. The intersection of marketing and technology has created the need for a new job title: marketing technologist.
Balancing Self-Promotion with Positive Customer Experience
4Thought Marketing believes that the key to successful marketing is finding the balance between excellent self-promotion and providing a positive customer experience. In this blog post, we’ll explore a few ways to achieve this balance.
5 Common Lead Generation Mistakes and How to Fix Them
Generating leads is a crucial part of any business, yet many companies find themselves falling short in this area. “Where are we going wrong?”
Best Practices for Email Preference Centers
How do you get your contacts to actually be happy to receive a marketing email from you? One way is to give the consumers control over the emails they receive.