Account based marketing transforms B2B growth by aligning sales and marketing teams around high-value target accounts through personalized strategies, comprehensive frameworks, and revenue-focused metrics that...
A recap of Eloqua Office Hours Aug 2026: building Eloqua segments as live pictures on your own data warehouse, then pushing the finished segment into...
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is...
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the...
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance,...
Account based marketing transforms B2B growth by aligning sales and marketing teams around high-value target accounts through personalized strategies, comprehensive frameworks, and revenue-focused metrics that...
A recap of Eloqua Office Hours Aug 2026: building Eloqua segments as live pictures on your own data warehouse, then pushing the finished segment into...
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is...
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the...
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance,...
You can not only identify quantities of contacts or companies at a funnel stage, you can now work with those contact groups to create campaigns, and call lists, and identify content/messaging possibilities. Executives can combine funnel stage lists with other criteria to determine market shifts, and industry trends, and create strategies.
Now, target Sub-Groups for Events, Webinars, and Trade Shows like never before. Quickly create complex combinations of key factors like industry, title, geography, demographics, website visits so that only the people that are exactly right for an event are invited. Realize higher attendance rates…because each subset of attendees is invited with exactly the right message.
You no longer need to pay for expensive 3rd party data cleansing reviews. Now you can segment out bad data quickly, easily, and visually, yourself. 4Segments™ allows you to identify, combine and visualize the quantities of the dirty data impacting your marketing. With 4Segments™ you can:
Are you still finding that many of your emails are “batch and blast?” Are your CTR rates low because people are emotionally “opting out” of reading your emails? When complex segmentation feels too hard to do and too uncertain to get right, personalization suffers. With 4Segments™ you can get a strong personal “feel” for the people, groups, and sections that exist in your systems. You can easily, combine, merge, and separate out the exact right group to send the perfect message.
It’s often appropriate to change your call to action, your language, your graphics, and even your message for different countries and areas of the world. With 4Segments™ it’s no problem to select areas or regions of the world you’d like to handle differently, and then merge those country groups, with other complex combinations of criteria. If you have marketing teams around the world, each team can use 4Segments to start with the area of the world that pertains to them, and then merge it with the criteria that are important in their cultural situation.
Nurturing campaigns can always be more effective when tightly targeted and personalized to smaller groups. Many companies today send prospects down mostly-generic nurturing campaigns and then wonder why results are poor to average. The strength and beauty of automated nurturing can be fully realized by routing small sub-segments of targeted folks down highly personalized campaigns with content that is tailored to the product of interest, the industry of the prospect and their title/job level. 4Segments™ enables you to create those tight groups in a visual manner that not only allows you to capture the groups you know of, but also to see who is left out of those groups and what they have in common.
It’s challenging to balance territories fairly among reps, particularly when your understanding of your target accounts is primarily via “gut feel.” 4Segments™ assists sales executives with building a deeper understanding of exactly how many accounts are in specific industries, size brackets, and geographies. Play with new combinations of boundaries, verticals, sizes and other criteria to figure out how to maximize your team’s revenue and route leads to where they will be most effective.
Along with territory assignment is the need to assign reps the optimal target accounts to focus on in a given quarter or year. 4Segments™ allows sales management. to select customer/partner/prospect groups and create combinations with employee quantity, revenue size, industry, and geographical territories, resulting in the optimal top target account list for every rep.
You can sell more to your existing customers if you can determine who is most likely to make a second or follow-on purchase. 4Segments™ facilitates this by allowing complex combinations of:
When a renewal is coming due, an automated nurture program can simultaneously:
4Segments™ will allow you to identify both easy renewals and problematic renewals where special support or sales efforts may be needed by taking a date-based program like the above and combining advanced segmentation factors like:
By using Digital Body Language, especially form submissions and Social Media metrics, 4Segments™ facilitates the creation of segments based on what content the customer is most amenable to receiving. It just makes sense to send somebody content that is similar to what has worked for that particular person in the past. 4Segments™ provides insights into what natural content groups are driving your current engagement, and lets you further engage those groups, drive engagement for neighboring groups and ultimately turn all possible contacts into leads.
Use multiple complex prioritized groupings via advanced segmentation, to set a “Next Best Action” for every contact. That field can not only drive nurturing, but also remarketing ads across the internet, tailored offerings and website adds on your own sites, telesales scripts, sales calls and more… basically all marketing sales aspects of the business.
