KPI Reporting & Analytics

    4TM Reporting and Analytics Strategy 20160812 ds v1

    KPIs. Your executives want them and you need them…

    …whether you want to demonstrate your contribution to the bottom line, track campaign attribution and determine where to put your budget. Or maybe you want to see how you’re performing through your funnel, how you stack up against industry benchmarks or just identify where you need to improve.

    The trick is knowing you’re setting the right goals and that what you measure are accurate indicators of success.

    We help you identify, measure and report on what’s right for YOUR company and situation.

    A 4Thought Reporting and Analytics Strategy engagement, goes beyond looking at email open and click-through rates. The ultimate goal is to attain full closed-loop reporting, prove marketing’s contribution, and track which campaigns attributed most to closed-won deals.

    At 4Thought, we go beyond looking at email open and click-through rates. We’ll help you attain full closed-loop reporting, prove marketing’s contribution, and identify which campaigns helped generate the most closed-won deals.

    When building out your Reporting and Analytics Strategy, we consider where you are now, your system and organizational structure, and then help define the best suite of KPIs for your needs and how to achieve the level of reporting you want and need. The 4Thought Implementation includes:

    • Defined KPIs
    • Implementation plan and recommendations
    • A strategy for producing metrics
    • Support through your first metrics output

    And when our work is done? You’ll come away with the tools to demonstrate the value of marketing, report on KPIs, and interpret performance data that can be used to identify strengths and weaknesses in your campaigns.