Lead Scoring (Advanced)
Lead Scoring (Advanced)
Is your sales team complaining about the number of quality leads that marketing is sending? Do you not have a process in place to measure your lead quality, or is your current model not giving you the results you are looking for? 4Thought Marketing has years of experience implementing best-in-class Lead Scoring models.
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What is Lead Scoring?
Lead scoring is the mechanism that ranks leads based on their value to determine when they are ready for sales hand-off. Marketing and sales agree upon the level of interest, attributes, targets, SLAs and dispositioning required to build the ideal lead profile, and in turn have the base for your lead scoring strategy. It is also the mechanism that moves leads through the top of the funnel, acting as the trigger for placing leads into the right nurture at the right time.
What is Lead Scoring?
The 4Thought Advanced Lead Scoring model is designed to bring sales and marketing together by aligning them on the ideal profile and scenario. Using your data to determine what optimization is required, an implementation plan is devised, including soft launch and sales training. The Advanced Lead Scoring implementation includes:
- Scoring Criteria Workbook
- Data Findings Recommendations
- Implementation Plan
- Scoring Program Built
- MQL targets & benchmark
- Sales Enablement/Training deck
Building a comprehensive lead scoring model is complex, and there are many factors to consider when determining how to make the data work for you in a meaningful way. 4Thought Marketing experts take a multi-factor approach, finding the right balance of behavior needed to create a quality lead and increase conversion rates.
