What is the Marketing Automation Plan (MAP)?
The 4Thought Marketing Automation Plan takes all the factors that make up a successful marketing automation strategy, from lead scoring and nurturing to analytics and operationalization, and maps them out start to finish, giving you a clear vision for taking your marketing automation system from its current state to world class. The Marketing Automation Plan (MAP) is described in detail capturing current state findings, future goals and recommendations. With that you also get:
- MAP plotted on a Timeline
- Sophistication Scale for benchmarking
- KPI reporting dashboard plan