Seamless Consent Management: Oracle Eloqua & 4Comply
See how 4Comply automates GDPR, CCPA and LGPD compliance inside Oracle Eloqua. Capture consent in every form fill, improve deliverability and launch campaigns with confidence.
Category: Products
Mastering User Acceptance Testing: A Guide for Marketers
User acceptance testing (abbreviated UAT) is critical in the software development lifecycle. This article provides a comprehensive overview of UAT, its importance, and how to participate effectively.
5 Eloqua Cloud Apps that Belong on Your Holiday Wishlist
What better time to treat yourself (or your marketing team) to new Eloqua Cloud Apps than the holiday season? Here are a few of our favorites that our clients particularly like.
6 Practical Ways to Implement Privacy by Design in Your Marketing Automation Plans
Privacy by design incorporates data privacy into your marketing automation strategies from the very beginning. But if your framework is already in place, do you implement privacy measures within existing systems and plans? Here’s what six industry experts suggest.
Balancing Conversion Goals & Privacy: New Approaches to Calls to Action
Since customers no longer want to hand out large amounts of personal information (and you may not be allowed to ask in the first place), how can you continue using CTAs effectively when you don’t have explicit consent? One answer comes from a concept cemented in the GDPR: legitimate interest.
Eloqua Upload Wizard Streamlines List Uploads for Catalent
The Eloqua Upload Wizard from 4Thought Marketing is a game-changing tool for companies seeking to enhance their lead generation efforts. This was especially true for Catalent when they needed to improve the process for importing leads.
Marketing’s Path to Data Minimization
Customers aren’t always willing to provide personal data, especially if there seems to be no good reason for them to share it. This kind of consumer behavior prompted marketers to adopt a new habit: data minimization.
Data Hoarding & Data Privacy
Humans love to collect things. But in the corporate world, the most prevalent kind of collecting—data hoarding—is far from innocent and can leave your company vulnerable to data breaches, fines, or worse.
Balancing Personalization, Privacy, and Sensitive Data: A Guide for Marketers
As marketers, we understand it’s crucial to balance utilizing available data and respecting privacy. Today, we’ll look at consumer privacy’s importance and several actionable marketing strategies for handling sensitive data.
Privacy-First Marketing: What It Is & How to Achieve It
In today’s data-driven world, the need for privacy-first marketing has never been more relevant. In this blog post, we will go over three basic steps you should follow when implementing a privacy-first marketing strategy.
How Cybersecurity Intersects with Data Privacy
Security requires transparency, and thus privacy is violated (read: lost). To understand that not all is so black and white, we should first explore what cybersecurity and data privacy really are.
Data Privacy is an Opportunity for Marketers
Consumers know they have the upper hand and can end their relationship with companies by never offering consent. If customers now have control, how do you adapt your approach and seize the opportunity?