Writing Eye-Catching Subject Lines for Email Marketing

subject lines for email marketing

Email marketing remains a highly effective marketing strategy in 2023. However, to make the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipients to open the email. In this article, we will explore the importance of email subject lines and provide ten actionable tips to craft better subject lines for email marketing.

Why are Email Subject Lines Important?

The email subject line is the first thing that recipients see when they receive an email. If it fails to capture their attention, they are likely to ignore or delete the email. Therefore, it is essential to craft subject lines that are engaging, intriguing, and relevant to the recipient.

Compelling email subject lines can make a significant difference in the success of your email marketing campaign. As a result, it is essential to put effort into crafting a subject line that will motivate your target audience to open and engage with your email.

subject lines for email marketing

How to Improve Your Email Subject Lines

  • Experiment with teaser subject lines: Teaser subject lines can pique your audience’s curiosity and motivate them to open your email. However, ensure that your subject line is not too vague or confusing.
  • Be direct: Some individuals prefer direct and straightforward subject lines. If you want your audience to take specific action, mention that in your subject line.
  • Stay away from spam words: Avoid using spam words or phrases, such as all-caps alphabets, multiple exclamation marks, or overly sales-y language like ‘buy now’ or ‘free free free.’ Such tactics can send your email straight to the spam folder. Instead, focus on providing valuable content to your target audience.
  • Include numbers & figures: Using numbers and figures in your subject line can make it more eye-catching and memorable. For instance, you could use a number to announce a specific discount or the price of a product.
  • Create a sense of urgency: Creating a sense of urgency in your subject line can encourage recipients to act quickly. For instance, if your email is about a limited-time offer, mention the window of time in your subject line.
  • Begin with action-oriented words: Starting your subject line with an action verb can make it more engaging and encourage recipients to open your email.
  • Leverage the power of personalization: Personalization can help create a sense of belonging and loyalty. Using the recipient’s name in the subject line can significantly increase your click-through rates.
  • Make announcements: Announcing something new or exciting can create excitement and motivate recipients to open your email. For instance, you could announce the launch of a new product or a special offer.
  • Highlight multimedia in your subject line: If your email contains multimedia such as a video or podcast, mentioning it in the subject line can increase your click-through rates.
  • Analyze your results: Analyze which subject lines are working best for your audience by measuring click-through rates, responses, conversion rates, etc. Use this information to adjust and improve your future email marketing campaigns.


In conclusion, crafting a compelling email subject line is crucial for the success of your email marketing campaign. A well-crafted subject line can increase your click-through rates and help you achieve your desired outcomes.

Contact our team of digital marketing experts today for help writing better subject lines for email marketing, and to improve your overall strategy.


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