As one of the business functions with the most access to consumer data, marketing professionals need to be well-versed in privacy laws and regulations. Familiarity with laws such as the GDPR and CCPA/CPRA is important, but it’s not enough. Marketers also need to understand how these laws affect their day-to-day operations. One of the best …
5 Critical Metrics Privacy-Savvy Marketers Should Be Watching Read More »
In today’s data-driven world, the need for privacy-first marketing has never been more relevant. In this blog post, we will go over three basic steps you should follow when implementing a privacy-first marketing strategy.
Marketing and privacy are functionally two sides of the same coin. Unfortunately, these complementary roles can feel like they’re in conflict. Is it possible for these two departments to work together?
Marketing success hinges on two critical factors: your customers and your team. Unfortunately, many marketers tend to prioritize the former while neglecting the latter.
In the world of advertising and marketing, you create campaigns to produce positive outcomes. Unfortunately, this isn’t always how things work out.
While it’s common to see a portion of your contact list inactive, it’s essential to understand what this means for your marketing efforts and the best practices to ensure you are still getting the best possible engagement and outcomes.
Unsubscribes are inevitable, and there are several reasons why they happen. In this blog post, we’ll explore these reasons and offer tips on how you can win back email subscribers.
Email marketing remains a highly effective marketing strategy. However, to get the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipients to open the email.
Modern marketing relies on technology to produce and distribute promotional materials. The intersection of marketing and technology has created the need for a new job title: marketing technologist.
4Thought Marketing believes that the key to successful marketing is finding the balance between excellent self-promotion and providing a positive customer experience. In this blog post, we’ll explore a few ways to achieve this balance.
Generating leads is a crucial part of any business, yet many companies find themselves falling short in this area. “Where are we going wrong?”
How do you get your contacts to actually be happy to receive a marketing email from you? One way is to give the consumers control over the emails they receive.
We help Companies Leverage their Marketing Technology to Accelerate Time to Value.