Incorporating artificial intelligence into marketing automation may help reshape how businesses interact with customers, optimize campaigns, and drive revenue growth. Today, we’re looking at several key areas AI might impact the most.
Sales-influenced nurturing empowers your sales team to build stronger customer relationships and drive better results. Here’s how to get started.
Inaccurate or outdated data can lead to ineffective campaigns, poor customer experiences, and wasted resources. Real-time data validation offers a solution to these challenges. Today, we’re exploring the concept of real-time data validation, its benefits, and practical implementation strategies in Eloqua.
In Eloqua, custom objects are excellent ways to store additional information about a contact. But sometimes, an integration, upload, or process adds COs without connecting them to Eloqua contact records. Here’s how the CO to Contact Mapper Cloud App can help.
SORBS’ sudden closure with no real explanation has ignited more than a few conversations. On a more practical level for email marketers, it’s a good reminder to monitor and improve your email deliverability.
Eloqua users already know how extensive its capabilities truly are. But what if it could do even more? That’s possible when you pair Eloqua with another tool from Oracle: Oracle Unity CDP. Today, we’re looking at a few important advantages this pair-up offers.
Email marketing still ranks among the most effective forms of marketing. But part of that success comes from a specific aspect of email marketing: personalization. And for marketers to take full advantage of this, they can turn to dynamic content.
Marketing is a marathon. With technology, laws, and customer preferences constantly evolving, anyone who can’t stay ahead of the curve gets left behind. Marketing automation tools like Eloqua and Marketo significantly boost these efforts. However, as any marketer knows, having the right tools is only the first step.
Integrating different marketing platforms requires careful attention to your data. Poor data management can cause an integration to fail and make your job much more difficult. Today, we’ll be looking at a few reasons why integrations fail, and what you can do to avoid them.
Sales and marketing play different roles in the customer journey. But they truly shine when both can work together. How might this work in your organization? Let’s explore the best approach: nurturing while selling.
There is, unfortunately, no “silver bullet” that makes a marketing campaign a massive success every time. However, there are a few steps you can take to give yourself a better chance. For Eloqua users, one of the most essential steps is to create a marketing campaign checklist to follow during development.
Integrations enable sales and marketing systems to work together seamlessly. And most of the time, they do just that. But nothing is static. This is why regularly auditing your software integrations is so important.
