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      Enhance your campaign or program canvas to detect records with garbage strings in the contact field.
      
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      Search for matching CO records and store count in the contact field using the campaign or program canvas.
      
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      With an average ROI of $36 for every dollar spent, […]
      
      Improve Form Conversions with Marketo & Drift
      The 4Thought Marketing team has helped multiple companies improve their marketing strategies and technology. Recently, we were able to do something particularly interesting with a client: getting the most value out of their AI-chat tool, Drift. […]
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- - - Optimize Email Campaigns with Our 12-Point Checklist
      With an average ROI of $36 for every dollar spent, email marketing remains one of the most lucrative campaign strategies. It’s every marketer’s dream […]
      
      Improve Form Conversions with Marketo & Drift
      The 4Thought Marketing team has helped multiple companies improve their marketing strategies and technology. Recently, we were able to do something particularly interesting with a client: getting the most value out of their AI-chat tool, Drift. […]
      
      Elevating Your Journey in Marketing Automation: Strategies for Long-Term Success
      The digital marketing landscape changes constantly, and marketing automation is at the forefront. A successful marketing automation career lies in recognizing and adapting to this complexity. […]
      
      Adding a Snooze Option, Enhancing Data Quality – Eloqua Office Hours Replay- April 2024
      Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization. […]
      
      Why You Should Keep Nurturing While Selling
      Should your marketing team continue nurturing while your sales team works on opportunities? Listen as 4Thought Marketing CEO Mark LeVell discusses […]
      
      Elevating Marketing Automation with Oracle Eloqua’s Program Canvas
      Both the Program Builder and Program Canvas are designed to automate workflows and eliminate repetitive manual tasks, yet they cater to different needs and offer unique advantages. Find an overview of each here. […]
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Topic: Campaign Management

10 Best Practices for Creating Eloqua Forms

No “magic button” to guarantee form completion exists. However, Oracle Eloqua users have a powerful form design editor at their disposal to make the whole process easier to complete.

5 Common Lead Generation Mistakes and How to Fix Them

Generating leads is a crucial part of any business, yet many companies find themselves falling short in this area. “Where are we going wrong?”

6 Common Sales & Marketing Alignment Mistakes

Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.

Account-Based Marketing: The Future of Marketing?

In recent years, a different strategy from conventional marketing has begun to make itself known: account-based marketing (ABM). Let’s look a little closer.

Adding a Snooze Option, Enhancing Data Quality – Eloqua Office Hours Replay- April 2024

Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization.

Back to Basics: Customer Nurturing

Outside of regular communications like subscription renewal offers, how often does your organization reach out to your customers? If this only happens rarely, you could be turning customers off with your inattentiveness.

Best Practices for Email Preference Centers

How do you get your contacts to actually be happy to receive a marketing email from you? One way is to give the consumers control over the emails they receive.

Campaign Services

Campaign Services Home Campaign Services Campaign Services Need help executing your Marketo or Oracle Eloqua email campaigns? Have a skills or manpower gap? Campaign services is the ideal solution. With operations help from 4Thought Marketing, you get the email, landing page and data imports you need, when you need them, cost-effectively. Whether for a week […]