4Thought Marketing Blog
Checking the Crystal Ball: Marketing Challenges to Expect in 2025
What can the marketing industry expect next year? When we submitted this question to various thought leaders, we received an overwhelming response—enough to make this one of our favorites.
Mastering User Acceptance Testing: A Guide for Marketers
User acceptance testing (abbreviated UAT) is critical in the software development lifecycle. This article provides a comprehensive overview of UAT, its importance, and how to participate effectively.
Eloqua Enhancement Wish List – Office Hours Replay
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.
The AI Advantage: Reimagining Email Subject Lines
Email marketing has always been part science, part art—and now, artificial intelligence is becoming the most intriguing collaborator in this creative process.
5 Eloqua Cloud Apps that Belong on Your Holiday Wishlist
What better time to treat yourself (or your marketing team) to new Eloqua Cloud Apps than the holiday season? Here are a few of our favorites that our clients particularly like.
AI in Marketing: The Good & the Unexpected
Generative AI has taken the world by storm. Each new development brings new possibilities so rapidly that reporting on them as they occur is a full-time job. Every industry wants to know what AI can do and how they can best incorporate it into their offerings. And in the marketing world, those questions are especially interesting.
3 Practical Applications of AI in Marketing
AI in marketing is a hot topic. But underneath all the hype lies the all-important question: what, specifically, can AI in marketing do? How can your team use it in day-to-day work? Let’s explore a few clever uses.
AI Data Analysis: Getting Rid of the Busywork
What happens if your company’s data analytics expert is unavailable or you don’t have one? Recent developments show promise in using AI to help your team make marketing data more usable.
Maximize Marketing Performance by Tackling Dirty Data
Dirty data can derail even the most well-crafted marketing strategies. By optimizing your database, ensuring compliance, and creating a streamlined contact list, you can drive meaningful engagement. Here’s how 4Thought handles dirty data.
Privacy for Eloqua, Using AI in MOPs – Eloqua Office Hours
Insights into privacy compliance based on questions from other Eloqua users. We’ll also discuss leveraging GenAI in Marketing Operations (MOPs).
Getting Started with Advanced Marketing Quality Assurance
Quality assurance doesn’t start when the email is finished. Effective QA begins along with the campaign design itself to catch any errors before they can cause trouble. Watch as Dharam Singh explains why these checks matter and how to take your QA to the next level in your future campaigns.
Increase Your Sales This Holiday Season with Customer-First Marketing
Shopper behavior demonstrates that it’s never too early for marketers to start gearing up for the holidays. Get started with these strategies.