4Thought Marketing Blog
How AI Can Help Create Accessible Emails
AI is revolutionizing email accessibility by making digital communications more inclusive for people with disabilities. This transformation not only ensures legal compliance but also enhances user experience, leading to better engagement rates and broader audience reach in digital communications.
Reducing Email Fatigue – Office Hours Replay Jan 2025
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.
6 Ways Marketers Can Combat Organizational Privacy Fatigue
Whether a company is setting up a baseline privacy program or needs to update an existing one, it’s easy to feel inundated by the sheer number of laws that need to be addressed. It’s a phenomenon so common that it even has a nickname: “privacy fatigue”.
AI in Email Marketing: Make Campaigns that Convert
One place AI tools excel in email marketing is in completing the busywork – those time-prohibitive tasks that are so labor-intensive or complex that completing them manually is much less productive. Here’s what else it can do.
Checking the Crystal Ball: Marketing Challenges to Expect in 2025
What can the marketing industry expect next year? When we submitted this question to various thought leaders, we received an overwhelming response—enough to make this one of our favorites.
Mastering User Acceptance Testing: A Guide for Marketers
User acceptance testing (abbreviated UAT) is critical in the software development lifecycle. This article provides a comprehensive overview of UAT, its importance, and how to participate effectively.
Eloqua Enhancement Wish List – Office Hours Replay
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.
The AI Advantage: Reimagining Email Subject Lines
Email marketing has always been part science, part art—and now, artificial intelligence is becoming the most intriguing collaborator in this creative process.
5 Eloqua Cloud Apps that Belong on Your Holiday Wishlist
What better time to treat yourself (or your marketing team) to new Eloqua Cloud Apps than the holiday season? Here are a few of our favorites that our clients particularly like.
AI in Marketing: The Good & the Unexpected
Generative AI has taken the world by storm. Each new development brings new possibilities so rapidly that reporting on them as they occur is a full-time job. Every industry wants to know what AI can do and how they can best incorporate it into their offerings. And in the marketing world, those questions are especially interesting.
3 Practical Applications of AI in Marketing
AI in marketing is a hot topic. But underneath all the hype lies the all-important question: what, specifically, can AI in marketing do? How can your team use it in day-to-day work? Let’s explore a few clever uses.
AI Data Analysis: Getting Rid of the Busywork
What happens if your company’s data analytics expert is unavailable or you don’t have one? Recent developments show promise in using AI to help your team make marketing data more usable.