4Thought Marketing Blog
Delete Mapped Eloqua Custom Objects Easily
It’s not possible to delete mapped Custom Objects associated with a contact record in Oracle Eloqua using only out-of-the-box features. This is where the Contact CO Deleter Cloud App comes into play.
First Tech Credit Union’s Personalized Email Campaigns Grow Revenue
While First Tech Federal Credit Union continued to see strong growth, they also saw abandoned applications as an opportunity to increase conversions. Here is their story.
First Tech Boosts Revenue & Member Engagement with Oracle Eloqua
The credit union selected Oracle Eloqua Marketing Automation because of its unrivaled ability to automate, customize, and personalize a wide range of member communications across all its financial product groups.
4Thought Marketing Helps Fluke Revenue Skyrocket
Fluke selected Oracle Eloqua Marketing Automation because its capabilities aligned directly with company goals. Oracle Eloqua’s ability to understand customers’ needs and the role email plays in the buying process allowed Fluke to tailor marketing campaigns to each unique customer.
Email Unsubscribe Requests: Why They Happen & How to Reduce Them
You’ve just spent days crafting the perfect marketing email. But when you send it, instead of a spike in sales, you see exactly what you didn’t want to see: a spike in unsubscribe requests.
10 Steps to Successful Marketing Automation Platform Migration
What happens when a marketing automation platform no longer meets your company’s needs? That’s when it’s time to switch to a new platform like Oracle Eloqua, using a process known as marketing automation platform migration.
Personalize Emails with Eloqua Custom Objects
Email marketing is a tried-and-true strategy of the modern business world. But there’s more to it than just sending a generic email to someone’s inbox. With Custom Objects, Eloqua users can increase conversion rates.
Introducing the Embed CO Records in Email Table Cloud App
The Embed CO Records in Email Table Cloud App allows you to easily construct a multi-row table in your emails using data from custom object records.
Improving Eloqua Cloud App Reliability Through Error Routing
Problems can occur with any system. But this doesn’t have to spell the end of your marketing automation setup. Here’s what you can do.
Date Calculations with Eloqua Custom Objects
The CO Date Calculator Cloud App from 4Thought Marketing lets you perform date calculations within custom object programs. Users can add or subtract days, weeks, months, or even years from any date value and store the results in a CO record.
Eloqua Training Unlocks Marketing Automation Potential for Law Firm MWE
International law firm McDermott Will & Emery had an innovative marketing team, but needed expert training to deepen their Eloqua skillsets. The team leader began searching for personalized lessons. That’s when she discovered 4Thought Marketing.
Eloqua Segmentation & Marketing Automation Strategies
Oracle Eloqua is designed to make your job easier and your campaigns more effective. However, you can’t expect it to do all your work for you. Neither should you be overly cautious and miss out on what it can truly do.
