4Thought Marketing Blog
Case Study: Global Distributor Improves Leads using Upload Wizard
4Thought Marketing recently improved its Upload Wizard Cloud App to meet the unique requirements of a long-time customer, a global distributor.
3 Reasons To Delete Custom Objects in Eloqua
Why Would You Ever Delete Eloqua Custom Objects? Many Eloqua owners don’t actively manage their data until they have problems, especially with Custom Objects (CO). This article describes how to get ahead of the curve with COs and proactively manage your old and unneeded CO data using the CO Deleter Cloud App. You’re Up Against Eloqua’s Limit – Reason #1 When Eloqua starts generating errors or stops performing due to reaching system limits, this is
The Essence of Modern Email Marketing is a Nurture Foundation
Conversion, warming up Leads, Making MQLs, whatever you call it, is what every Marketing department focuses on. The answer to a high lead rejection problem is a Nurture Foundation.
Tips for Balancing In-House Marketing Teams vs. Agencies
The correct mix of in-house marketing teams vs. agencies is a balancing act. Some work may move in-house. But for other tasks, partners offer advantages.
Data Privacy is an Opportunity for Marketers
Consumers know they have the upper hand and can end their relationship with companies by never offering consent. If customers now have control, how do you adapt your approach and seize the opportunity?
6 Guidelines for MQL to SQL Success
Sometimes the transition down the sales funnel can be a journey fraught with peril, and having a lead turn into an MQL doesn’t mean a marketer’s job is done. Fortunately, following a few simple guidelines can complete the job and help make the MQL to SQL transition much easier.
Marketing’s New “P” Privacy
As marketing professionals, we’ve all grown up with the four or five P’s of marketing – product, price, placement, promotion, and people. But now there’s a new P of marketing in town, and it’s perhaps the most important one of all; Privacy.
New Regex and Count Custom Object Cloud Apps
Two new Eloqua Cloud Apps recently joined the 4Thought Marketing family: the Custom Object Regex and Custom Object Count. Let’s take a closer look at each of them.
Eloqua Common Mistakes Series: Relying Exclusively on Internal Marketing Automation Expertise
Ask yourself: are you running the same types of campaigns, and rely on the same performance metrics? Running your systems the same way year after year may mask a growing threat: that you’re falling behind.
Eloqua common mistakes series: Too Many Marketing Automation Tools
In the past decade, there has been an explosion in the marketing software industry. Whether you are interested in optimizing online advertising, email performance, or website conversions, there are thousands of tools to consider.
Eloqua Common Mistakes Series: Missing or Incomplete Compliance Monitoring
Marketing automation programs and processes that ignore either privacy compliance or customer requirements will suffer.
Eloqua Common Mistakes Series: No Inbound Marketing Strategy
What can your marketing automation platform deliver without leads? Nothing! Unfortunately, some marketers are so excited about marketing automation that they neglect to support it with an inbound marketing strategy.