4Thought Marketing Blog
Lead Generation vs. Demand Generation: Know the Difference
Lead generation and demand generation may sound like two terms for the same activity. In practice, they can be similar. However, the differences are critical for any marketer to understand.
Account-Based Marketing: The Future of Marketing?
In recent years, a different strategy from conventional marketing has begun to make itself known: account-based marketing (ABM). Let’s look a little closer.
Best-in-Class Marketing Automation with Oracle Eloqua
Named a leader in the 2021 Gartner® Magic Quadrant™ for Marketing Automation Platforms, Eloqua enables your team to craft and send personalized emails, integrate seamlessly with other systems, track customer activity, and plan future campaigns—all with a robust but easy-to-understand visual interface.
Cybernews Interview with 4Thought Marketing CEO Mark LeVell
Today’s interviewee, Mark LeVell, CEO of 4Thought Marketing, offers valuable advice on how to ensure companies’ compliance and choose the best marketing tools and cybersecurity measures.
4Comply Data Privacy Cloud App Overview
Seamless data privacy integration with Oracle Eloqua using 4Comply.
Tracking Campaign Engagement for Unknown Visitors
Campaign Attribution is a key component of determining the effectiveness of your marketing campaigns.
Simplify Your Eloqua Nurture Program Maintenance
As leads continue to get qualified and disqualified, you’d want to make sure they are receiving the correct nurture emails.
Social Media Campaign Attribution in Oracle Eloqua
Learn how to ascribe leads, opportunities, and revenue to specific social media campaigns using Eloqua.
Oracle Eloqua Upload Wizard Demo Video
The Oracle Eloqua Upload Wizard allows you to let more people perform Eloqua uploads, without compromising or being concerned about data quality.
Eloqua Handling Multiple Emails to Single Address
4Thought Marketing’s Many-to-One Cloud App allows you to send the same email with different information to the same email address and send it over and over again until you’ve exhausted all the unique information that you have.
Segmentation for Marketing is Still Relevant: Here’s Why
It goes without saying that different people have different interests. Prioritizing audience segmentation for marketing is the foundation of a successful campaign.
Manipulating Data in Oracle Eloqua Custom Objects
In the Eloqua Program Canvas, you can add Custom Object records to a program and choose from a list of decisions or actions to impose on the data. But why stop there?
