4Thought Marketing Blog

    oracle eloqua office hours webinar

    On-Demand Replay: Eloqua Office Hours March 2023

    Sam Caram, a Senior Marketing Operations Specialist at 4Thought Marketing, participated in an informal discussion on Oracle Eloqua hacks, nifty tips, and tricks. She shared how to work around campaign
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    eloqua health check

    Oracle Eloqua Health Checks for Optimal Performance

    Just as annual physical checkups are crucial for maintaining our overall well-being, periodic Oracle Eloqua Health Checks ensure that your marketing automation systems operate at their peak performanc
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    subject lines for email marketing

    Writing Eye-Catching Subject Lines for Email Marketing

    Email marketing remains a highly effective marketing strategy in 2023. However, to make the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipie
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    eloqua apps

    The 7 Must-Have Partner Apps for Oracle Eloqua

    Oracle Eloqua users should be quite familiar with the wide variety of built-in functions this marketing software offers. But it’s possible to expand both the value and functionality of Eloqua to impro
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    eloqua insights

    3 Eloqua Insight User Tips Learned the Hard Way

    Oracle Eloqua Insight, powered by Oracle Business Intelligence Enterprise Edition (Oracle BI EE), is a powerful tool to analyze your data across Eloqua. It contains several out-of-the-box reports whic
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    retina display

    Improving Email Image Quality on Retina Displays

    We take it for granted that a phone screen, tablet screen, computer monitor, or laptop will show us crystal-clear graphics. Blurry images tend to be blamed on malfunctions or just low-quality files. B
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    apple mail privacy protection mpp

    Measuring Email Performance after Apple’s Mail Privacy Protection

    In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. For email marketer
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    eloqua forms

    10 Best Practices for Creating Eloqua Forms

    Businesses naturally want to generate leads. And if a customer is already on your website, an online form is one of the best ways to capture them as a lead. Directing the customer to the form is easy
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    Solve Unique Business Requirements with Eloqua Cloud Apps

    On-Demand Webinar Replay: Solve Unique Business Requirements with Eloqua Cloud Apps

    Watch an on-demand replay of our webinar, “Solve Unique Business Requirements with Eloqua Cloud Apps”, here.
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    What Are Your KPIs Telling You?

    Modern marketers go beyond the click-through and open rates. Although good to track, they just scratch the surface of how you are performing. When asked the question “how did that campaign do?” what d
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    How to Survive and Thrive in the New Economy 2

    How to Survive and Thrive in the New Economy

    How to Survive and Thrive in the New Economy Mark LeVell, CEO 4Thought Marketing As a digital marketing professional and an Oracle Eloqua advocate for many years, I’m always looking for indicators of
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    marketing technologist

    The Critical Role of a Marketing Technologist

    Modern marketing relies on technology to produce and distribute promotional materials. Obviously, this means professional marketers need to have a working knowledge of the technology they use every da
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    Five Reasons to Consider “The Partner Option”

    VentureBeat News recently reported a study that said “many organizations are underestimating the resources that are required” to effectively implement their marketing automation technologies. Eloqua ...

    “Automation” vs “the personal touch”

    What are the main differences between “automation” and “personalization”? The Business-2-Community website recently posted an article that contrasted the two. The article draws a sharp contrast ...

    How can my IT department help with Eloqua?

    It would be nice to think your IT department could supply all the services you need for your marketing technologies. IT departments typically focus on getting the programs up and running and making ...

    Why MAP is Important for Your CEO (MAP part 2)

    In part 1, "What Every CMO Should Add to the Marketing Plan", we talked about what the marketing automation plan (MAP) was.  But why is it important to the CEO that the CMO have one? CEOs are ...

    What CMOs Need to Add to the Mktg. Plan (part 1)

    Recently I helped the CMO of a client of ours produce their marketing plan and I quickly came to a realization. The marketing plans we used just a short while ago are out of date. The mainstays of ...