4Thought Marketing Blog

    inactive subscribers

    How to Manage Your Email List to Increase Open Rates & Boost ROI

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    When sending marketing communications to your target audience, it’s important to have an active email list. Active emails are contacts that engage with your content and act on your offers, which leads
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    greg manetti new cto

    4Thought Marketing’s New CTO: Greg Manetti

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    We’re pleased to announce that Greg Manetti has joined 4Thought Marketing as Chief Technology Officer. Known for his passion for technology and proven leadership, Greg is a seasoned marketing technolo
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    eloqua integration

    Successful Eloqua Integration for Marketing Automation

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    Integrating Oracle Eloqua into your marketing automation strategy is an essential step for any business looking to streamline its marketing operations. Eloqua is a powerful, all-in-one marketing autom
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    may 2023 eloqua office hours replay

    Exploring Campaign Responses & Response Rules – Eloqua Office Hours Replay May 2023

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    Watch a free on-demand replay of our May 2023 Eloqua Office Hours session here.
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    april 2023 eloqua office hours replay

    Increase Productivity with Self-Service Eloqua Training – Eloqua Office Hours Replay April 2023

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    Watch a free, on-demand replay of our April 2023 Eloqua Office Hours event here.
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    eloqua upload wizard

    Eloqua Upload Wizard Streamlines List Uploads for Health Care Company

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    The Eloqua Upload Wizard from 4Thought Marketing is a game-changing tool for companies seeking to enhance their lead generation efforts. By streamlining the process of importing data, it can drastical
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    opt-in email

    How an Opt-In Email Series Can Increase Engagement

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    An opt-in email series, also known as a nurture email series, is a campaign where subscribers have explicitly asked to receive messages from your company. This clearly indicates their interest in doin
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    email marketing

    Stop Losing Subscribers: How to Improve Your Email Marketing Strategy

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    Email marketing is an essential part of the marketing strategy for most businesses. However, it can be frustrating when people unsubscribe from your email list, especially when you have put a lot of e
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    opt-in email

    What is an Opt-In Email Series?

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    Email marketing still works! According to Statista, the global email marketing complex was worth $9.62 billion USD in 2022, and is estimated to reach as high as $17.9 billion USD by 2027.Savvy markete
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    oracle eloqua office hours webinar

    Working Around Eloqua Campaign Contact Restrictions – Webinar Replay March 2023

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    Sam Caram, a Senior Marketing Operations Specialist at 4Thought Marketing, participated in an informal discussion on Oracle Eloqua hacks, nifty tips, and tricks. She shared how to work around campaign
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    eloqua health check

    Oracle Eloqua Health Checks for Optimal Performance

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    Just as annual physical checkups are crucial for maintaining our overall well-being, periodic Oracle Eloqua Health Checks ensure that your marketing automation systems operate at their peak performanc
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    subject lines for email marketing

    Writing Eye-Catching Subject Lines for Email Marketing

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    Email marketing remains a highly effective marketing strategy in 2023. However, to make the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipie
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    5 lead generation mistakes

    5 Common Lead Generation Mistakes and How to Fix Them

    Generating leads is a crucial part of any business, yet many companies find themselves falling short in this area. “Where are we going wrong?” In this blog post, we'll explore some common lead...
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    email preference center

    Best Practices for Email Preference Centers

    Marketing emails unfortunately come with a negative reputation. Consumers often complain about receiving too many, too often. But with the immense advertising potential (not to mention ROI) that email...
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    webinar replay

    Delivering Qualified Leads to Sales Faster – Webinar Replay

    Watch our on-demand webinar replay: "Delivering Qualified Leads to Sales Faster".…...
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    embed co records in email table

    Turn Data into Personalized Emails with Oracle Eloqua

    Data is the lifeblood of the marketing industry. Marketers instinctively want to leverage data for personalization. For Eloqua users, that might include storing data in Custom Data Object (CO) records...
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    marketing automation

    The Power of Marketing Automation During a Recession

    During times of economic downturn, inflation, and recession, businesses of varying sizes often face challenging decisions. Sometimes this can include budget cuts and unfortunately, the marketing...
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    account-based vs lead-based marketing

    Explained: Account-Based vs. Lead-Based Marketing

    Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Choosing the right model is important to ensure that organizations’ revenue processes are...
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    How to Develop an Effective Marketing Email Template

    How to Develop an Effective Marketing Email Template

    A well-designed marketing email template can make or break a campaign. A detailed template provides a solid foundation and ensures each element required for the email has been captured. When designing...
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    marketing for remote workers

    How to Adjust your B2B Marketing for Remote Workers

    2021 was the year the world worked remotely. What started as a temporary measure during the pandemic has largely become something likely to remain with us semi-permanently. As revealed by Owl Labs’...
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    page tags

    4 Advantages of Creating Page Tags in Eloqua

    Eloqua’s often-overlooked page tagging feature is a powerful tool you should definitely be using. But why is this feature so important? Besides obvious benefits like webpage categorization, well-done...
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    page tag eloqua

    4 Page Tagging Methods for Eloqua Users

    Among its many features, Eloqua offers one function that often goes overlooked: page tagging. In a previous article, we looked at how page tagging can improve customer segmentation and lead to more...
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    page tag

    Are You Overlooking Eloqua’s Page Tagging Abilities?

    We frequently work with customers to improve their marketing strategy and online presence. A significant part of this involves guiding marketers to explore Eloqua’s “hidden” features that they may not...
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    lead generation vs. demand generation

    Lead Generation vs. Demand Generation: Know the Difference

    Lead generation and demand generation may sound like two terms for the same activity. In practice, they can be similar. However, the differences are critical for any marketer to understand. Let’s...
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