4Thought Marketing Blog
As Third-Party Cookies Phase Out: 9 Marketing Strategies
We asked nine experts how marketers can adapt to the upcoming loss of third-party cookies. Here’s what they told us.
Is Your Customer Nurture Campaign Doing Its Job?
Since journey nurtures are meant to align with the buyer’s journey, it’s important that marketers take a close look at where nurture campaigns are either succeeding or stalling, in order to improve future campaigns.
5 Eloqua Cloud Apps that Belong on Your Holiday Wishlist
What better time to treat yourself (or your marketing team) to new Eloqua Cloud Apps than the holiday season? Here are a few of our favorites that our clients particularly like.
Elevate Your Marketing Strategy with Oracle Unity CDP and Eloqua
Elevate your marketing stack to new heights by integrating Oracle Unity CDP with Oracle Eloqua. In this webinar, learn how this powerful duo can supercharge your marketing efforts, offering a seamless, data-driven approach to customer engagement to maximize your marketing spend and drive measurable results.
MQL & SQL: Two Key Marketing Metrics to Watch
Concrete data in the form of key performance indicators, or KPIs, is compelling evidence that your marketing team’s efforts are getting results. While it may seem like a daunting task to find the right KPIs to prove this, it’s far from impossible.
How to Leverage Customer Relationships for Increased Revenue
Companies that put all their money into advertising and sales may be missing a potentially valuable source of revenue. You have an additional option to maintain customer connections and increase sales: leveraging your relationship with existing customers.
Go Beyond Email Marketing with Oracle Eloqua
Email marketing: all marketers use it. Eloqua’s functionality is built around it. But if you’re only leveraging Eloqua’s email system, you’re missing out.
Do You Have the Right Marketing KPIs?
It’s easy to get focused on KPIs that are easy to gather and look great on paper but don’t really provide actionable insights. Here’s how to analyze your marketing KPIs in a meaningful way.
Data Quality & Privacy for Successful Marketing
Data quality is central to marketing’s ability to create targeted campaigns and personalized experiences. New privacy laws align well with marketing data collection practices. Let’s examine the relationship between marketing, data quality, and privacy.
Balancing Conversion Goals & Privacy: New Approaches to Calls to Action
Since customers no longer want to hand out large amounts of personal information (and you may not be allowed to ask in the first place), how can you continue using CTAs effectively when you don’t have explicit consent? One answer comes from a concept cemented in the GDPR: legitimate interest.
Customer Story: How Sophos Avoids Processing Dirty Data
Modern business demands a lot from professionals. Systems like Eloqua work wonders to lighten the load, but sometimes they need a little help—especially where dirty data is involved.
Eloqua Engage: A Powerful Sales Tool for B2B Teams
Any marketer knows the value of personalized emails to draw customers in. However, since creating a new email for each contact individually consumes valuable time, the team needs a set of templates to work from. Eloqua users can turn to a powerful tool for help with this: Eloqua Engage.
