4Thought Marketing Blog

    inactive subscribers

    How to Manage Your Email List to Increase Open Rates & Boost ROI

    When sending marketing communications to your target audience, it’s important to have an active email list. Active emails are contacts that engage with your content and act on your offers, which leads
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    greg manetti new cto

    4Thought Marketing’s New CTO: Greg Manetti

    We’re pleased to announce that Greg Manetti has joined 4Thought Marketing as Chief Technology Officer. Known for his passion for technology and proven leadership, Greg is a seasoned marketing technolo
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    eloqua integration

    Successful Eloqua Integration for Marketing Automation

    Integrating Oracle Eloqua into your marketing automation strategy is an essential step for any business looking to streamline its marketing operations. Eloqua is a powerful, all-in-one marketing autom
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    may 2023 eloqua office hours replay

    Exploring Campaign Responses & Response Rules – Eloqua Office Hours Replay May 2023

    Watch a free on-demand replay of our May 2023 Eloqua Office Hours session here.
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    april 2023 eloqua office hours replay

    Increase Productivity with Self-Service Eloqua Training – Eloqua Office Hours Replay April 2023

    Watch a free, on-demand replay of our April 2023 Eloqua Office Hours event here.
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    eloqua upload wizard

    Eloqua Upload Wizard Streamlines List Uploads for Health Care Company

    The Eloqua Upload Wizard from 4Thought Marketing is a game-changing tool for companies seeking to enhance their lead generation efforts. By streamlining the process of importing data, it can drastical
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    opt-in email

    How an Opt-In Email Series Can Increase Engagement

    An opt-in email series, also known as a nurture email series, is a campaign where subscribers have explicitly asked to receive messages from your company. This clearly indicates their interest in doin
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    email marketing

    Stop Losing Subscribers: How to Improve Your Email Marketing Strategy

    Email marketing is an essential part of the marketing strategy for most businesses. However, it can be frustrating when people unsubscribe from your email list, especially when you have put a lot of e
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    opt-in email

    What is an Opt-In Email Series?

    Email marketing still works! According to Statista, the global email marketing complex was worth $9.62 billion USD in 2022, and is estimated to reach as high as $17.9 billion USD by 2027.Savvy markete
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    oracle eloqua office hours webinar

    Working Around Eloqua Campaign Contact Restrictions – Webinar Replay March 2023

    Sam Caram, a Senior Marketing Operations Specialist at 4Thought Marketing, participated in an informal discussion on Oracle Eloqua hacks, nifty tips, and tricks. She shared how to work around campaign
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    eloqua health check

    Oracle Eloqua Health Checks for Optimal Performance

    Just as annual physical checkups are crucial for maintaining our overall well-being, periodic Oracle Eloqua Health Checks ensure that your marketing automation systems operate at their peak performanc
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    subject lines for email marketing

    Writing Eye-Catching Subject Lines for Email Marketing

    Email marketing remains a highly effective marketing strategy in 2023. However, to make the most out of email marketing, it is crucial to create a compelling email subject line that encourages recipie
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    Account-Based Marketing: The Future of Marketing?

    When most people think of marketing, what they’re really thinking of is conventional marketing: an approach that begins by generating as much attention as possible and narrowing down to potential...

    Best-in-Class Marketing Automation with Oracle Eloqua

    Oracle Eloqua is a market-leading marketing automation platform that helps companies generate leads that convert. Named a leader in the 2021 Gartner® Magic Quadrant™ for Marketing Automation...

    Cybernews Interview with 4Thought Marketing CEO Mark LeVell

    Keeping up with all in-house goals and tasks as well as failures and vulnerabilities has never been an easy task. But with some professional help, they can usually be effortlessly maintained. Whether...

    Segmentation for Marketing is Still Relevant: Here’s Why

    It goes without saying that different people have different interests. But marketers who want to get as much promotional material out as possible, as quickly as possible, might not give this fact the...

    Manipulating Data in Oracle Eloqua Custom Objects

    Marketers know that Oracle Eloqua Custom Objects (COs) can do quite a bit when used correctly. As an Oracle Partner company, we get a lot of questions about what you can do with the data stored in...

    Go Beyond Email Marketing with Oracle Eloqua

    Email marketing: all marketers use it. Eloqua's functionality is built around it. But if you're only leveraging Eloqua's email system, you're missing out. You can get even more from your Oracle Eloqua...

    6 Common Sales & Marketing Alignment Mistakes

    Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions...

    Leading Financial Services Company Taps 4Thought Marketing for Platform Migration

    When a leading financial services company needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought Marketing. In early 2021, their...

    Back to Basics: Customer Nurturing

    Businesses prioritize finding new leads and new business. The marketing department works overtime to attract interest, sales pushes to close the leads, and both celebrate their success at capturing...

    Take Control of Your Data Uploads with the Eloqua Upload Wizard

    Uploading data into marketing automation systems like Oracle Eloqua can quickly become complicated. As marketers know, there’s far more to the process than just clicking a button. Some data might be...

    Simplify Eloqua Nurture Campaign Management

    Every marketer knows the value of reaching the right people with the right message – at the right time. As a modern marketer, you also know the downside of sending too much information – or the wrong...

    7 Common Marketing Automation Mistakes and How to Avoid Them

    Marketing automation is neither a magical solution to every company’s marketing challenges nor a failed system that produces no results. A professional marketing automation system is only as good as...