4Thought Marketing Blog

    first tech credit union

    First Tech Credit Union’s Personalized Email Campaigns Grow Revenue

    Credit unions earn money in several different ways, but customer loans tend to be their biggest source of revenue. First Tech Federal Credit Union is no exception. And while they continue to see stron
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    dirty data zombies

    Dirty Data: Zombies in the System

    Halloween is coming up soon! As your company adjusts planned promotional campaigns to be seasonally appropriate, you may be overlooking a Halloween disaster waiting to happen. Check your customer cont
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    first tech credit union

    First Tech boosts revenue and member engagement with Oracle Eloqua

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    4Thought Marketing helps Fluke revenue skyrocket

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    email unsubscribe

    Email Unsubscribe Requests: Why They Happen & How to Reduce Them

    You’ve just spent days crafting the perfect marketing email. You’re proud of the content, the design, the personalization, and everything else in this message. You schedule it to send at the correct t
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    marketing automation platform migration

    10 Steps to Successful Marketing Automation Platform Migration

    As a company grows, so should its approach to marketing. A small company might start with a tiny marketing department that does everything manually. With time, the company will grow larger and use mar
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    dirty data

    Customer Story: How Sophos Avoids Processing Dirty Data

    Modern business demands a lot from professionals. Systems like Eloqua work wonders to lighten the load, but sometimes they need a little help—especially where dirty data is involved. We work to provid
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    personalize emails

    Personalize Emails with Eloqua Custom Objects

    Email marketing is a tried-and-true strategy of the modern business world. But there’s more to it than just sending a generic email to someone’s inbox. Taking the time to personalize emails and offer
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    Introducing the Embed CO Records in Email Table Cloud App 10

    Introducing the Embed CO Records in Email Table Cloud App

    The Embed CO Records in Email Table Cloud App allows you to easily construct a multi-row table in your emails using data from custom object records. Your finalized table will neatly list the specified
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    eloqua error routing

    Improving Eloqua Cloud App Reliability Through Error Routing

    Anyone who has ever used Eloqua knows what a powerful tool it is. Combined with the custom cloud apps developed by 4Thought Marketing, the system improves even more. And while the vast majority of the
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    Date Calculations with Eloqua Custom Objects 12

    Date Calculations with Eloqua Custom Objects

    The CO Date Calculator Cloud App from 4Thought Marketing lets you perform date calculations within custom object programs. Users can add or subtract days, weeks, months, or even years from any date va
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    eloqua training

    Eloqua Training Unlocks Marketing Automation Potential for Law Firm MWE

    Oracle Eloqua’s extensive marketing automation capabilities allow companies to construct, manage, and measure the results of a marketing campaign. In the hands of an expert, Eloqua is a powerful tool.
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