Customer Story: How Sophos Avoids Processing Dirty Data
Modern business demands a lot from professionals. Systems like Eloqua work wonders to lighten the load, but sometimes they need a little help—especially where dirty data is involved.
dirty data
Dirty Data: Zombies in the System
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation on your hands.