Whether a company is setting up a baseline privacy program or needs to update an existing one, it’s easy to feel inundated by the sheer number of laws that need to be addressed. It’s a phenomenon so common that it even has a nickname: “privacy fatigue”.
Shopper behavior demonstrates that it’s never too early for marketers to start gearing up for the holidays. Get started with these strategies.
Artificial intelligence has left an undeniable impact on the marketing landscape today. But just like any other tool, AI used incorrectly does more harm than good. Are you making any of these AI marketing mistakes?
As privacy laws become stricter and more common, exploiting data isn’t a guaranteed success anymore. It’s time to incorporate the classic marketing approach into modern methods
SORBS’ sudden closure with no real explanation has ignited more than a few conversations. On a more practical level for email marketers, it’s a good reminder to monitor and improve your email deliverability.
Personalized marketing materials still work wonders, but how can your company collect enough data for personalization without violating privacy laws? What’s the balance between respecting user privacy and effectively using data? Let’s explore these questions further.
Privacy by design incorporates data privacy into your marketing automation strategies from the very beginning. But if your framework is already in place, do you implement privacy measures within existing systems and plans? Here’s what six industry experts suggest.
Data quality is central to marketing’s ability to create targeted campaigns and personalized experiences. New privacy laws align well with marketing data collection practices. Let’s examine the relationship between marketing, data quality, and privacy.
Since customers no longer want to hand out large amounts of personal information (and you may not be allowed to ask in the first place), how can you continue using CTAs effectively when you don’t have explicit consent? One answer comes from a concept cemented in the GDPR: legitimate interest.
Data segmentation, the process of grouping customers based on interests and past activities, allows marketers to develop more targeted promotional materials. However, data segmentation is also useful for data privacy. Let’s take a look at how that works.
Customers aren’t always willing to provide personal data, especially if there seems to be no good reason for them to share it. This kind of consumer behavior prompted marketers to adopt a new habit: data minimization.
Humans love to collect things. But in the corporate world, the most prevalent kind of collecting—data hoarding—is far from innocent and can leave your company vulnerable to data breaches, fines, or worse.