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Why Data Privacy Matters More Than Ever for Modern Marketers

Data privacy empowers marketers to build customer trust, ensure compliance, and use consent-driven data to create transparent, privacy-first marketing strategies that enhance long-term brand credibility.

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New State Privacy Laws in 2025: What Businesses Must Know & Do

New state privacy laws are reshaping compliance in 2025. This guide explains the latest state regulations, consumer rights, and steps businesses must take for transparent, scalable data protection.

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The American Privacy Rights Act: Unifying U.S. Privacy Standards and Redefining Marketing Compliance

The American Privacy Rights Act introduces a unified federal privacy standard, reshaping marketing compliance with stronger consumer rights, consent requirements, and a push toward privacy by design and accountability.

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Beyond Compliance: Building a Privacy-First Strategy to Manage Third Party Risk

Privacy first third party risk management aligns vendor controls with your standards, improves compliance and monitoring, and turns external dependencies into measurable trust across the entire vendor lifecycle.

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Understanding the 5 Types of Data Privacy Assessments That Strengthen Compliance

Discover the five essential types of data privacy assessments—PIA, TIA, VRA, BIA, and ERA—and learn how they work together to safeguard data, ensure compliance, and build long-term customer trust.

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3 Data Subject Request Topics for Quarterly Review

A data subject requests quarterly review strengthens compliance, reduces risks, and builds customer trust by analyzing trends, response times, and request patterns while guiding improvements for sustainable privacy operations.

Do You Have a Legal Basis for Processing Customer Data?

Any business that depends on processing customer information (meaning every business) should to be able to prove that the law allows them to do so. Is your company in the clear? If privacy officials asked if you had a legal basis for processing data collected from your customers, could you provide evidence that you did?