Seamless Consent Management: Oracle Eloqua & 4Comply
See how 4Comply automates GDPR, CCPA and LGPD compliance inside Oracle Eloqua. Capture consent in every form fill, improve deliverability and launch campaigns with confidence.
Tag: privacy-first marketing
Why a Consent Management Platform Is Now a Marketing Must-Have
Discover how a Consent Management Platform (CMP) is crucial for modern marketing. Understand its role in legal compliance, building user trust, enhancing data quality, and enabling ethical personalization in today’s privacy-focused digital landscape.
Why Data Privacy Matters: Key Challenges & Solutions for Marketing in 2025
Navigate latest privacy landscape with strategic data privacy marketing. Tackle global regulations, resource constraints, and tech integration. Discover practical solutions that transform compliance into a growth driver.
Building A Privacy-First Marketing Culture
Master privacy first marketing. Balance compliance and trust. Explore GDPR, CCPA, and ethical data use. Learn value exchange, secure data practices, and build lasting customer relationships. 4thought Marketing guides your privacy journey.
6 Ways Marketers Can Combat Organizational Privacy Fatigue
Whether a company is setting up a baseline privacy program or needs to update an existing one, it’s easy to feel inundated by the sheer number of laws that need to be addressed. It’s a phenomenon so common that it even has a nickname: “privacy fatigue”.
Increase Your Sales This Holiday Season with Customer-First Marketing
Shopper behavior demonstrates that it’s never too early for marketers to start gearing up for the holidays. Get started with these strategies.
Avoiding Common AI Marketing Mistakes
Artificial intelligence has left an undeniable impact on the marketing landscape today. But just like any other tool, AI used incorrectly does more harm than good. Are you making any of these AI marketing mistakes?
Embracing Personalized Customer Service in the Era of Data Privacy
As privacy laws become stricter and more common, exploiting data isn’t a guaranteed success anymore. It’s time to incorporate the classic marketing approach into modern methods
SORBS Closure: Does It Impact Email Deliverability?
SORBS’ sudden closure with no real explanation has ignited more than a few conversations. On a more practical level for email marketers, it’s a good reminder to monitor and improve your email deliverability.
Preference Management: Balancing Privacy, Consent, Complexity, & Choice
Personalized marketing materials still work wonders, but how can your company collect enough data for personalization without violating privacy laws? What’s the balance between respecting user privacy and effectively using data? Let’s explore these questions further.
6 Practical Ways to Implement Privacy by Design in Your Marketing Automation Plans
Privacy by design incorporates data privacy into your marketing automation strategies from the very beginning. But if your framework is already in place, do you implement privacy measures within existing systems and plans? Here’s what six industry experts suggest.
Data Quality & Privacy for Successful Marketing
Data quality is central to marketing’s ability to create targeted campaigns and personalized experiences. New privacy laws align well with marketing data collection practices. Let’s examine the relationship between marketing, data quality, and privacy.