Eloqua Office Hours August 2024
Oracle Eloqua tips and tricks and best practices. This month’s topics ranged from attribution to streamlining repetitive processes, unusual open rates due to spam and link checkers, and data privacy.
Tag: Segmentation
Leaving Batch and Blast Behind: 11 Essential Steps
Simply knowing that personalized messages perform better is just the first step in effective marketing. The real challenge comes when making the transition from the low-performing but easy batch and blast strategy to more demanding personalized campaigns.
Preference Management: Balancing Privacy, Consent, Complexity, & Choice
Personalized marketing materials still work wonders, but how can your company collect enough data for personalization without violating privacy laws? What’s the balance between respecting user privacy and effectively using data? Let’s explore these questions further.
Enhancing Personalization with Dynamic Content in Eloqua
Email marketing still ranks among the most effective forms of marketing. But part of that success comes from a specific aspect of email marketing: personalization. And for marketers to take full advantage of this, they can turn to dynamic content.
The Secret to Customer Segmentation: Keep It Simple
Identical mass marketing emails simply don’t work anymore. Customers want materials that are relevant to them and their interests. Your marketing automation system depends on a robust segmentation strategy to do its best work.
A Practical Look at Marketing Automation & Segmentation
Marketing campaigns are most effective when they deliver the right message to the right people at the right time. Hitting this target is key to success for marketers.
Unlinked CO Mapper Cloud App Restores Lost Connections
Restore key contact data stored in custom object when deleted contacts return through purchases and form submissions.
