Data Cleansing

Nobody likes to clean dirty data! It’s a time-consuming, tedious, and thankless process that actually requires reasonable skill to do right.

4Thought Marketing uses a customized-for-you combination of automated and manual processes that can take your Eloqua dirty data through any one of a number of cleaning steps, including:

• Duplication Elimination
• Post Office Address Clean-up
• Title Correction and Fill-In via Hoovers, Jigsaw, LinkedIn
• Industry Correlation
• Synchronization and Correlation with other Corporate Databases
• Phone Number, Area Code & Prefix Cleanup
• Automated Customer Emails to request Data Updates
• Manual Call-down of Selected Records for Personal Verification

4Thought Marketing cleans Eloqua data, eliminates Eloqua duplicates, fills in blank titles and other fields, and otherwise takes your corporate marketing database from having a significant quantity of bad data, to being reliable and dependable.