Description
Nurturing campaigns are an essential marketing tool. Marketing automation enables the creation of very sophisticated nurturing campaigns, but it also presents many challenges with each new nurture added. For example, contacts should only be in one nurture at a time. And when they become a marketing qualified lead (MQL), you likely want to remove them. However, this causes several problems for existing nurture campaigns:
- How do you ensure they are only in one campaign?
- What happens if they express interest in other areas?
- How do you remove them from campaigns when they become an MQL?
Key Benefits
- Centralize automated process for removing contacts from all but one nurture campaign
- Remove contacts from all nurtures when they meet specific criteria
Documentation
Articles
Details
- Each Eloqua instance requires a separate cloud app license.
- Each cloud app license includes a reasonable usage limitation of 250k records processed per day and up to 5 app instantiations per Eloqua instance. Higher usage tiers are available at extra cost.
- For additional license details, please review the Cloud Services User License Agreement.
