As one of the business functions with the most access to consumer data, marketing professionals need to be well-versed in privacy laws and regulations. Familiarity with laws such as the GDPR and CCPA/CPRA is important, but it’s not enough. Marketers also need to understand how these laws affect their day-to-day operations. One of the best …
5 Critical Metrics Privacy-Savvy Marketers Should Be Watching Read More »
In today’s data-driven world, the need for privacy-first marketing has never been more relevant. In this blog post, we will go over three basic steps you should follow when implementing a privacy-first marketing strategy.
Marketing and privacy are functionally two sides of the same coin. Unfortunately, these complementary roles can feel like they’re in conflict. Is it possible for these two departments to work together?
DSAR fulfillment is a chance to showcase your brand’s commitment to customer satisfaction. And luckily, it’s not difficult for marketers like you to navigate DSARs to enrich customer experiences
Seamless data privacy integration with Oracle Eloqua using 4Comply.
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