How to Use MCP with Your Marketing Automation Platform: Eloqua and Marketo Edition
MCP marketing automation is live for Marketo and on the way for Eloqua. This guide covers practical setup steps, real use cases, and governance tips...
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Centralize Preference Management Across Your Organization
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, and landing page execution. Deliverability and reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
Platform installation, change management, and success planning
Data management and stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
MCP marketing automation is live for Marketo and on the way for Eloqua. This guide covers practical setup steps, real use cases, and governance tips...
Most email unsubscribes are not rejections of your brand. They are a sign that your email subscription management is giving subscribers an all-or-nothing decision when...
Sales-influenced nurturing connects CRM signals and rep activity to your Eloqua and Marketo programs, so marketing automation nurture touchpoints support active sales conversations rather than...
A zero-party data strategy gives B2B marketers information they can actually trust. Learn how to collect, activate, and sustain declared data across your marketing automation...
A practical comparison of progressive profiling vs one-time forms: how both Eloqua and Marketo support each approach, and which strategy builds better B2B contact data...
Your B2B welcome email program should confirm consent, surface preferences, and route new contacts into the right nurture stream. Here is how to build one...
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Centralize Preference Management Across Your Organization
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Update a contact record from a custom object on the campaign or program canvas.
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, and landing page execution. Deliverability and reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
Platform installation, change management, and success planning
Data management and stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
MCP marketing automation is live for Marketo and on the way for Eloqua. This guide covers practical setup steps, real use cases, and governance tips...
Most email unsubscribes are not rejections of your brand. They are a sign that your email subscription management is giving subscribers an all-or-nothing decision when...
Sales-influenced nurturing connects CRM signals and rep activity to your Eloqua and Marketo programs, so marketing automation nurture touchpoints support active sales conversations rather than...
A zero-party data strategy gives B2B marketers information they can actually trust. Learn how to collect, activate, and sustain declared data across your marketing automation...
A practical comparison of progressive profiling vs one-time forms: how both Eloqua and Marketo support each approach, and which strategy builds better B2B contact data...
Your B2B welcome email program should confirm consent, surface preferences, and route new contacts into the right nurture stream. Here is how to build one...
There are situations where you need to append two contact fields. This simple step is not that simple or even possible using Eloqua’s out-of-the-box features. This is where this cloud action comes into play. With Append Fields you can append the values of two contact fields, use a custom “joint” and put the resulting value on the field you want.
This document will show how this Cloud Action can be used inside Campaign Canvas.
Please follow these instructions to set-up this cloud app in your Oracle Eloqua instance.
NOTE: If prompted to log again, please do so.
1.3. In the following screen, click “Accept and Install” on the top-right section
1.4. In the next screen, click “Accept”
1.5. You’re all set. The cloud action is ready to be used.
The following instructions show a basic/simple usage. You can incorporate this Cloud Action to any existing campaign.
2.1 Create/Open a campaign
2.2 Click on “Actions” on the left sidebar (2.2.1). Locate the “4TM Append Fields” cloud action in the new sidebar (2.2.2). Use the search box on the top if needed (2.2.3)
2.3 Drag and drop the cloud action to the canvas area. Connect the corresponding elements to the dropped cloud action
b. Click the pencil icon to open the settings for this step.
You will need a user to log in and configure this Cloud Action. If you don’t have one, you can create one. If you do, use your user to login in the page shown in the following screenshot.
For this cloud action, you need to indicate the fields to append and the “joint” (optional).
When you’re done setting up the fields, click “Save Settings”.
If you have done changes and you want to go back to the initial values, use the “Revert Changes” button.
c. Recommended: Create an element in the campaign in case an error happens, in this example, it’s a Wait Step. Check the box to “Automatically route contacts with errors from cloud app”, select the step where you want the contacts to be routed.
2.5 That’s all. Activate the campaign, put some contacts in it and see the Append Fields in Action!
You need a license to configure and execute this Cloud App. If you don’t have a license, an error message will appear on the configuration page.
If you don’t see CO Records being processed by the app, it may be because your license is missing or expired. To obtain a license, contact your account manager or contact us.