AI Didn’t Break Marketing Data Governance. It Ran Out the Clock on Ignoring It.
AI didn't break marketing data governance; it exposed the debt. Here is how to build an AI data governance framework with real owners, entry-point controls,...
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Centralize Preference Management Across Your Organization
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, and landing page execution. Deliverability and reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
Platform installation, change management, and success planning
Data management and stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
AI didn't break marketing data governance; it exposed the debt. Here is how to build an AI data governance framework with real owners, entry-point controls,...
Building an AI-ready MOPs instance takes more than a new tool. It takes clean data, defined governance, and a retrained team before any agent gets...
Bot form submissions are quietly inflating MQL counts and lead scoring accuracy. Here's how to detect them and fix your scoring model.
Content affinity scoring tracks which topics a lead actually cares about, not just how often they engage, so nurture paths can be built around real...
Scoring model drift erodes lead score accuracy quietly, with no built-in alarm. Here's why catching it takes a recurring human audit, not an AI feature,...
AI lead scoring and grading only works when it re-weights data marketing ops already trusts. Here is how to separate the two, keep the model...
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Centralize Preference Management Across Your Organization
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, and landing page execution. Deliverability and reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
Platform installation, change management, and success planning
Data management and stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
AI didn't break marketing data governance; it exposed the debt. Here is how to build an AI data governance framework with real owners, entry-point controls,...
Building an AI-ready MOPs instance takes more than a new tool. It takes clean data, defined governance, and a retrained team before any agent gets...
Bot form submissions are quietly inflating MQL counts and lead scoring accuracy. Here's how to detect them and fix your scoring model.
Content affinity scoring tracks which topics a lead actually cares about, not just how often they engage, so nurture paths can be built around real...
Scoring model drift erodes lead score accuracy quietly, with no built-in alarm. Here's why catching it takes a recurring human audit, not an AI feature,...
AI lead scoring and grading only works when it re-weights data marketing ops already trusts. Here is how to separate the two, keep the model...
There are situations where you might need to know if two contact fields have the same values. This simple operation in Eloqua is not possible with out of the box features. This is where this Cloud Decision comes into play. With Field Equals field you can indicate the Contact fields and it will determine if they’re equal or not.
This document will show how this Cloud Decision can be used inside Campaign Canvas.
Please follow these instructions to set up this cloud app in your Oracle Eloqua instance.
NOTE: If prompted to log again, please do so.
1.4. In the next screen, click “Sign In” and then “Accept”
1.5. You’re all set. The Cloud Decision is ready to be used.
The following instructions show a basic/simple usage. You can incorporate this Cloud Decision to any existing campaign.
2.1 Create/Open a campaign
2.2 Click on “Actions” on the top left side then “Show All Steps” and then locate the “Field Equals Field” cloud Decision under the Decisions options (colored in red).
2.3 Drag and drop the cloud Decision to the canvas area. Connect the corresponding elements to the dropped Cloud Decision
2.4 Double click the Field Equals Field step, you will see some options for this element.
a. Rename the step if needed
b. Click the pencil icon to open the settings for this step.
You will need a user to log in and configure this Cloud Action. If you don’t have one, you can create one. If you do, use your user to Log In in the page shown in the following screenshot:
For this Cloud Decision, you just need to indicate the Contact Fields to compare.
When you have specified those settings, click “Save Settings”.
If you have made changes and you want to go back to the initial values, use the “Revert Changes” button (refer to screenshot below).
c. Recommended: Create an element in the campaign in case an error happens, in this example it’s a Wait Step.
i. Check the box to “Automatically route contacts with errors from cloud app”,
ii. Click on Choose, Select the step where you want the contacts to be routed and click on Choose on the bottom right corner of the screen again.
2.5 That’s all. Save/Activate the campaign, put some contacts in it and see the Field Equals Field in Action!
You need a license to configure and execute this Cloud App. If you don’t have a license, an error message will appear on the configuration page.
If you don’t see CO Records being processed by the app, it may be because your license is missing or expired. To obtain a license, contact your account manager or contact us.