AI Didn’t Break Marketing Data Governance. It Ran Out the Clock on Ignoring It.
AI didn't break marketing data governance; it exposed the debt. Here is how to build an AI data governance framework with real owners, entry-point controls,...
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Centralize Preference Management Across Your Organization
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, and landing page execution. Deliverability and reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
Platform installation, change management, and success planning
Data management and stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
AI didn't break marketing data governance; it exposed the debt. Here is how to build an AI data governance framework with real owners, entry-point controls,...
Building an AI-ready MOPs instance takes more than a new tool. It takes clean data, defined governance, and a retrained team before any agent gets...
Bot form submissions are quietly inflating MQL counts and lead scoring accuracy. Here's how to detect them and fix your scoring model.
Content affinity scoring tracks which topics a lead actually cares about, not just how often they engage, so nurture paths can be built around real...
Scoring model drift erodes lead score accuracy quietly, with no built-in alarm. Here's why catching it takes a recurring human audit, not an AI feature,...
AI lead scoring and grading only works when it re-weights data marketing ops already trusts. Here is how to separate the two, keep the model...
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Centralize Preference Management Across Your Organization
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, and landing page execution. Deliverability and reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
Platform installation, change management, and success planning
Data management and stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
AI didn't break marketing data governance; it exposed the debt. Here is how to build an AI data governance framework with real owners, entry-point controls,...
Building an AI-ready MOPs instance takes more than a new tool. It takes clean data, defined governance, and a retrained team before any agent gets...
Bot form submissions are quietly inflating MQL counts and lead scoring accuracy. Here's how to detect them and fix your scoring model.
Content affinity scoring tracks which topics a lead actually cares about, not just how often they engage, so nurture paths can be built around real...
Scoring model drift erodes lead score accuracy quietly, with no built-in alarm. Here's why catching it takes a recurring human audit, not an AI feature,...
AI lead scoring and grading only works when it re-weights data marketing ops already trusts. Here is how to separate the two, keep the model...
The Merge Contact App allows the user to take the contact data from one record, merge selected fields with another record and then delete the record. The app also preserves the activity history by writing activities from one contact as External Activities to the Contact record that will remain. The duplicate Contact record will then be deleted after the merge is completed.
This document will show in detail how the App can be used as a standalone function.
Please follow these instructions to set up this cloud app in your Oracle Eloqua instance.
NOTE: If prompted to log again, please do so.
2.1 Click on the Cloud Icon “
” on the top right side to bring up the Apps and then locate the “Merge Contacts App”.
2.2 Click on the Merge Contacts App
NOTE: You will need a user to log in and configure this Cloud App. If you don’t have one, you can create one by clicking on “Register” in the top right of the screen. If you do, use your user to Log In on the page shown in the following screenshot:
2.5 The first time a merge is completed, the following External Activities are created in your Eloqua instance:
3.1 From the My Eloqua page Click on the Cloud Icon
“
” on the top right side to bring up the Apps and then locate the “Merge Contacts App”.
3.2 Select the records to merge
3.3 The screen will show the two Contact records side by side, and will have the fields from Contact A selected to be retained.
3.4 You can review the data and select fields from Contact B to move data from Contact B to Contact A to be retained in the merged record. The screen will display the data that will be stored in the merged record.
3.5 You can click on the button “Check Activities” to see how many Eloqua activities will be created as External Activities from Contact B to Contact A. (Note: the process of counting activities may take a minute or two depending on the volume of activities). The app will create External Activities for all Eloqua activities of the following types if there is a campaign associated with the activity:
3.6 When ready, click on “Merge Contact Now”, and the merge processing will begin.
3.7 Once contacts get merged, the appropriate activities from Contact B will be created as external activities for Contact A
3.8 You can check Contact A to see that the fields get updated based on selection, and that all of the activities of Contact B are created as External activities
3.9 Contact B deleted from Eloqua
3.10 Logs Tab: This section shows the execution logs for the respective cloud app
Note: You can view up to 2 months of logs
Note: Most 4Thought Marketing apps use the Eloqua BULK API to export/import records, therefore when an app is used in a campaign or program the user that activates the campaign should have the following permissions:
You need a license to configure and execute this Cloud App. If you don’t have a license, an error message will appear on the configuration page.
If you don’t see CO Records being processed by the app, it may be because your license is missing or expired. To obtain a license, contact your account manager or contact us.