888-ELOQUA4 (888-356-7824)
info@4ThoughtMarketing.com
Oracle CX Marketing Experts
4Thought Marketing4Thought Marketing4Thought Marketing4Thought Marketing
  • Home
  • Products
    • 4Comply Privacy Compliance
    • Oracle Eloqua Cloud Apps
    • Visual Segmentation – 4Segments
  • Services
    • Privacy Compliance Consulting
    • Strategic Services Offerings
      • Marketing Automation Plan (MAP)
      • Funnel Framework
      • Nurture Foundation
      • Segmentation Strategy
      • Lead Scoring (Advanced)
      • Data Capture Strategy
      • KPI Reporting & Analytics
      • Campaign Strategy
      • Marketing Automation Strategy – Measure & Improve
    • Campaign Services
    • Eloqua Data Services
      • Eloqua Data Services Overview
      • Data Cleansing
      • Deduplication and Company Matching
    • Eloqua Implementations
      • Eloqua Implementations Overview
      • Eloqua SmartStart Implementation Services
      • Net Promoter Score for Oracle Eloqua
      • Lead Nurturing
    • Eloqua Integration
    • Eloqua Health Check
  • Why 4Thought Marketing?
    • 4Thought Marketing Leadership Team
    • Clients
    • Testimonials
    • Partners
    • Careers at 4Thought Marketing
  • Blog
  • Contact Us

Improving Email Image Quality on Retina Displays

    Home Email Improving Email Image Quality on Retina Displays

    Improving Email Image Quality on Retina Displays

    By Christina Steiner | Email | Comments are Closed | 14 April, 2022 | 0
    retina display

    We take it for granted that a phone screen, tablet screen, computer monitor, or laptop will show us crystal-clear graphics. Blurry images tend to be blamed on malfunctions or just low-quality files. But the introduction of retina displays created another potential issue: an otherwise high-quality image displayed on a screen it wasn’t designed for.

    What are Retina Displays?

    Apple introduce Retina displays in 2010. Simply put, retina displays use twice as many pixels as standard displays, a design intended to make graphics even crisper. But increasing the screen’s pixel count doesn’t increase the pixel count of any images that the screen may be displaying. In other words, an image that looks fine on a standard screen might look blurry or even pixelated on a retina display.

    The problem here is obvious. Not only are blurry images hard to look at (especially if they contain text), but they can also make your marketing materials look low-effort and unprofessional.

    How Many People Use Retina Displays?

    As of 2021, more than 113 million Americans (or 47% of all smartphone users in America) owned an iPhone. Meanwhile, as of 2017, Apple estimated that there were about 100 million active Macintosh users, compared to Microsoft’s 400 million Windows 10 users. There’s also a 40% chance that these currently active users either bought their device recently or upgraded to the newest model when they could. All of these newer devices would have a retina display.

    Let’s do a little math here. Between iPhone and Macintosh users, at least 213 million Americans regularly use Apple products as a primary or secondary device. 40% of them have recently upgraded to a new device. That’s 85.2 million Americans alone that regularly view websites and emails on a retina display!

    Marketers focused on ROI tend to cater to the majority. If a few users don’t have the right technology or behavior to warrant nurturing, they may be brushed aside in favor of more profitable contacts. It may sound like retina display users can be safely ignored—they aren’t necessarily the majority, especially when the solution is so simple. But 85.2 million people is far too many to simply overlook.

    Optimizing Images for Retina Displays

    Since a retina display has twice as many pixels as standard displays, marketers should focus on doubling the number of pixels in their promotional images. Let’s look at email design for an example. Standard email width is 600 px, which will look blurry on a retina display. An email banner 1200 px wide will render much better.

    To produce a retina display-friendly graphic, create the image with the doubled number of pixels. In the case of an email banner, that would be 1200 px by 400 px as opposed to 600 by 200. Save the completed image file. In your Eloqua email template, set the width and height in your <img> tag to 600 and 200 px respectively, then insert your high-pixel image. This allows you to retain the higher quality without disrupting your email formatting.

    Of course, increasing pixel count usually means increasing the file size of the image. Since larger files take longer to load, only increasing pixel count doesn’t necessarily fix the problem. Use a file compression tool (like this one recommended by Hubspot) to decrease the file size while retaining as much image quality as possible. This way, you can keep the best of both worlds: high-quality, crisp images with a quick loading time.

    Finally: consider which images in your email need the retina display treatment. The most noticeable differences in resolution show up in images with high-contrast elements, text, or geometric shapes. Many photos don’t have any of the above. While creating higher-quality versions of nonessential images certainly can’t hurt your campaigns, the extra time required to create them may not be worth it. To get the best retina display results quickly, stick to optimizing unique elements such as your logo, any icons in the email, and your branded font.

    Keep Up with New Marketing Technology

    Effective marketing teams know to keep up with customer behavior and developing trends. But your team should also keep track of new marketing technology, especially anything that impacts email as much as retina displays can. See how you can use these new developments to your advantage and improve your engagement rates.

    Want some expert help bringing your marketing strategy up to speed with evolving trends? Contact 4Thought Marketing today for more information.

    Digital Marketing, eloqua, email marketing, marketing automation

    Related Posts

    • apple mail privacy protection mpp

      Measuring Email Performance after Apples Mail Privacy Protection

      By Christina Steiner | Comments are Closed

      In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. For email marketers, MPP presents an interesting challenge.Read more

    • how to design emails

      How to Design Emails for Successful Marketing Campaigns

      By Christina Steiner | Comments are Closed

      Marketing and advertising can take advantage of countless media in the modern world. And with consumers using technology for almost everything, there’s never been a better time to provide them with customized marketing materials designedRead more

    • email unsubscribe

      Email Unsubscribe Requests: Why They Happen & How to Reduce Them

      By Christina Steiner | Comments are Closed

      You’ve just spent days crafting the perfect marketing email. You’re proud of the content, the design, the personalization, and everything else in this message. You schedule it to send at the correct time and sitRead more

    Recent Posts

    • Manipulating Data in Oracle Eloqua Custom Objects
    • Go Beyond Email Marketing with Oracle Eloqua
    • 6 Common Sales & Marketing Alignment Mistakes in 2022
    • Leading Financial Services Company Taps 4Thought Marketing for Platform Migration
    • Back to Basics: Customer Nurturing

    4Thought Marketing

     4Thought Marketing

    We help Oracle CX Marketing Customers Accelerate Time to Value.

    Manage Your Subscriptions

    Contact Us

    Phone:
    888-ELOQUA4 (888-356-7824)

    Email:
    info@4ThoughtMarketing.com

    en English
    zh-CN Chinese (Simplified)nl Dutchen Englishfr Frenchde Germanit Italianpt Portugueseru Russianes Spanish

    Copyright © 2009-2022 4Thought Marketing. All Rights Reserved | Privacy

    • Home
    • Products
      • 4Comply Privacy Compliance
      • Oracle Eloqua Cloud Apps
      • Visual Segmentation – 4Segments
    • Services
      • Privacy Compliance Consulting
      • Strategic Services Offerings
        • Marketing Automation Plan (MAP)
        • Funnel Framework
        • Nurture Foundation
        • Segmentation Strategy
        • Lead Scoring (Advanced)
        • Data Capture Strategy
        • KPI Reporting & Analytics
        • Campaign Strategy
        • Marketing Automation Strategy – Measure & Improve
      • Campaign Services
      • Eloqua Data Services
        • Eloqua Data Services Overview
        • Data Cleansing
        • Deduplication and Company Matching
      • Eloqua Implementations
        • Eloqua Implementations Overview
        • Eloqua SmartStart Implementation Services
        • Net Promoter Score for Oracle Eloqua
        • Lead Nurturing
      • Eloqua Integration
      • Eloqua Health Check
    • Why 4Thought Marketing?
      • 4Thought Marketing Leadership Team
      • Clients
      • Testimonials
      • Partners
      • Careers at 4Thought Marketing
    • Blog
    • Contact Us
    4Thought Marketing