Segmentation is the most important component of any marketing program, and having a solid segmentation strategy in place will ensure that you maximize overall marketing effectiveness. Everything starts with segmentation!
Without a segmentation strategy, how can you be confident that the right leads are being targeted with the right message? Without insight to your database, your other marketing initiatives could be doing more harm than good. Poorly targeted communications lead to high unsubscribe rates, severely harm deliverability, and can even get you blacklisted from servers.
Whether you need to start from scratch, or if you have a strategy in place that needs a bit of an overhaul, our new white paper “Building Stronger Segmentation – A Step by Step Guide to a Healthier Segmentation Strategy” will get you started on your new segmentation strategy.
Reap the rewards of a winning segmentation strategy!
- Increase engagement and Marketing Qualified Leads
- Improve marketing attribution to revenue
- Lower unsubscribe rates with targeted messaging
- Enhance reporting and analytics with more accurate and actionable data
Our guidelines give you a logical approach to developing a successful and long lasting segmentation strategy so you will see these and other benefits as well.