AI Data Analysis: Getting Rid of the Busywork
What happens if your company’s data analytics expert is unavailable or you don’t have one? Recent developments show promise in using AI to help your team make marketing data more usable.
Category: Marketing Automation
Maximize Marketing Performance by Tackling Dirty Data
Dirty data can derail even the most well-crafted marketing strategies. By optimizing your database, ensuring compliance, and creating a streamlined contact list, you can drive meaningful engagement. Here’s how 4Thought handles dirty data.
Privacy for Eloqua, Using AI in MOPs – Eloqua Office Hours
Insights into privacy compliance based on questions from other Eloqua users. We’ll also discuss leveraging GenAI in Marketing Operations (MOPs).
Maximizing Holiday Marketing: Key Strategies to Drive Revenue This Season
As the holiday season kicks off in full force, marketers have a unique opportunity. Obviously everyone wants to meet their end-of-year goals. But beyond that, holiday marketing offers your team a chance to establish customer relationships that will last long after the new year.
Email Marketing Strategies: Growing Your Contact List
Despite claims to the contrary, high-quality email lists with an engaged, interested audience cannot be purchased. Here’s how to build your own email contact list organically.
Driving Growth Through Collaboration at Morningstar
When Morningstar sought to kickstart a new lifecycle marketing strategy, they organized a two-day hackathon to spark innovative ideas and increase collaboration across teams.
Dirty Data: Zombies in the System
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation on your hands.
Optimize Email Campaigns with Our 12-Point Checklist
It’s every marketer’s dream to maintain an impressive email marketing ROI. But what happens when your existing strategies are falling short? In that case, it’s time to consider how to optimize email campaigns for your audience.
Responsive Design: Why Marketers Need to Take Notice
Campaign strategies need to include optimizing emails, landing pages, and websites for various screen sizes and keeping visitors engaged. Responsive design provides the solution.
Leveraging AI in Marketing to Enhance Customer Experience
AI has firmly cemented itself into the marketing world. Everyone knows about it, and most people are excited to use it. But this raises a question: what exactly can AI do? And more importantly, what’s the best way to use it in your particular company?
Eloqua Merge Contacts Cloud App
Since 2015, thousands of Eloqua users have hoped for a straightforward way to merge contact records. Now, the Eloqua Merge Contacts Cloud App from 4Thought Marketing allows you to do just that.
Eloqua Office Hours August 2024
Oracle Eloqua tips and tricks and best practices. This month’s topics ranged from attribution to streamlining repetitive processes, unusual open rates due to spam and link checkers, and data privacy.