4Thought Marketing
When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
4Thought Marketing
Data privacy vs data security defines who controls personal data and how systems defend it; adopt zero trust, security by design, privacy by design, data...
4Thought Marketing
Discover creative ways to enrich your Eloqua contact and account records using Clay.com and n8n, without a native Eloqua connector.
4Thought Marketing
A framework for AI governance for privacy programs—turn principles into policies, apply data minimization, adopt privacy-preserving AI, and operationalize consent management—so teams innovate responsibly while...
4Thought Marketing
Mastering rights fulfillment workflows through DSAR automation transforms a complex legal challenge from a resource drain into a powerful tool for building brand integrity and...
4Thought Marketing
Replatform with confidence. This guide walks through an Eloqua to Marketo migration—planning, data mapping, pilot, cutover, and stabilization—plus best practices to preserve consent, deliverability, and...
4Thought Marketing
When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
4Thought Marketing
Data privacy vs data security defines who controls personal data and how systems defend it; adopt zero trust, security by design, privacy by design, data...
4Thought Marketing
Discover creative ways to enrich your Eloqua contact and account records using Clay.com and n8n, without a native Eloqua connector.
4Thought Marketing
A framework for AI governance for privacy programs—turn principles into policies, apply data minimization, adopt privacy-preserving AI, and operationalize consent management—so teams innovate responsibly while...
4Thought Marketing
Mastering rights fulfillment workflows through DSAR automation transforms a complex legal challenge from a resource drain into a powerful tool for building brand integrity and...
4Thought Marketing
Replatform with confidence. This guide walks through an Eloqua to Marketo migration—planning, data mapping, pilot, cutover, and stabilization—plus best practices to preserve consent, deliverability, and...
Discover creative ways to enrich your Eloqua contact and account records using Clay.com and n8n, without a native Eloqua connector.
Campaign strategies need to include optimizing emails, landing pages, and websites for various screen sizes and keeping visitors engaged. Responsive design provides the solution.
Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.
What happens when a marketing automation platform no longer meets your company’s needs? That’s when it’s time to switch to a new platform like Oracle Eloqua, using a process known as marketing automation platform migration.
Ask yourself: are you running the same types of campaigns, and rely on the same performance metrics? Running your systems the same way year after year may mask a growing threat: that you’re falling behind.
4Thought Marketing recently improved its Upload Wizard Cloud App to meet the unique requirements of a long-time customer, a global distributor using Oracle Eloqua integration and Salesforce CRM integration.
When readers control what, when, and how often they hear from you—via a Subscription & Preference Portal—unsubscribe rates plummet, open rates climb, and every message feels custom‑tailored to their needs.
Unlock the full potential of your Eloqua canvases with our session on improving flexibility through cloud apps! Discover new ways to simplify your marketing tasks, from easily copying data between custom objects to keeping change history for updated fields. Learn how to track program entries and exits, and include sales reps in your customer email campaigns. Don’t miss this chance to boost your marketing efforts and achieve better results.
With automated consent management through 4Comply’s Marketo integration, marketing teams gain real-time permission checks, immutable audit trails, and seamless preference updates—ensuring compliant, scalable, and confidence-driven email campaigns and higher ROI.
The Engagement Model is your blueprint for reliable project delivery: from in-depth needs analysis and design sign-offs, through iterative development and rigorous testing, to a smooth launch and proactive post-launch support. Embrace clear RACI roles, a consistent communication cadence, and continuous improvement to drive quality, transparency, and happy clients.
Choosing between a CDP and a data warehouse is key to building a scalable customer data strategy. This blog explores how composable CDPs, real-time personalization, and business intelligence work together to drive data-driven marketing, seamless marketing activation, and a future-proof customer data architecture that aligns with enterprise growth goals.
Well-crafted marketing automation campaigns empower B2B marketing operations by automating lead management, integrating data, and embedding privacy compliance workflows. By auditing processes, streamlining workflows, and leveraging data-driven insights, teams accelerate campaign cycles and maintain regulatory trust. Continuous measurement and expert support sustain growth, ensuring campaigns evolve with business needs regulations.