Category: Marketing Automation

GDPR Compliant Data Storage: Checklist

Key Takeaways GDPR compliant data storage starts with a living, end‑to‑end data map. Lock down access: encryption, RBAC, MFA, and privileged‑access monitoring. Make retention and RTBF deletions reach vendors and backup copies. Count analytics IDs/IPs as personal; include in DSAR discovery. Operationalize GDPR data storage evidence and workflows with 4Comply. As most privacy experts will know, the GDPR deals with how you collect, process, and store customer data. Most practical GDPR tips focus on data

Marketing to Shared Email Addresses with Oracle Eloqua

For Eloqua users, contacts that share an email address can be a bit of a headache. Each stored contact in Eloqua is identified by their email address, and with out-of-the-box functionality, Eloqua does not allow multiple contacts to be connected to the same email. 

common sales and marketing alignment mistakes

6 Common Sales & Marketing Alignment Mistakes

Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.