Ask yourself: are you running the same types of campaigns, and rely on the same performance metrics? Running your systems the same way year after year may mask a growing threat: that you’re falling behind.
4Thought Marketing recently improved its Upload Wizard Cloud App to meet the unique requirements of a long-time customer, a global distributor using Oracle Eloqua integration and Salesforce CRM integration.
When readers control what, when, and how often they hear from you—via a Subscription & Preference Portal—unsubscribe rates plummet, open rates climb, and every message feels custom‑tailored to their needs.
Unlock the full potential of your Eloqua canvases with our session on improving flexibility through cloud apps! Discover new ways to simplify your marketing tasks, from easily copying data between custom objects to keeping change history for updated fields. Learn how to track program entries and exits, and include sales reps in your customer email campaigns. Don’t miss this chance to boost your marketing efforts and achieve better results.
With automated consent management through 4Comply’s Marketo integration, marketing teams gain real-time permission checks, immutable audit trails, and seamless preference updates—ensuring compliant, scalable, and confidence-driven email campaigns and higher ROI.
The Engagement Model is your blueprint for reliable project delivery: from in-depth needs analysis and design sign-offs, through iterative development and rigorous testing, to a smooth launch and proactive post-launch support. Embrace clear RACI roles, a consistent communication cadence, and continuous improvement to drive quality, transparency, and happy clients.
Choosing between a CDP and a data warehouse is key to building a scalable customer data strategy. This blog explores how composable CDPs, real-time personalization, and business intelligence work together to drive data-driven marketing, seamless marketing activation, and a future-proof customer data architecture that aligns with enterprise growth goals.
Well-crafted marketing automation campaigns empower B2B marketing operations by automating lead management, integrating data, and embedding privacy compliance workflows. By auditing processes, streamlining workflows, and leveraging data-driven insights, teams accelerate campaign cycles and maintain regulatory trust. Continuous measurement and expert support sustain growth, ensuring campaigns evolve with business needs regulations.
Unlock the full potential of your Eloqua canvases with our session on improving flexibility through cloud apps! Discover new ways to simplify your marketing tasks, from easily copying data between custom objects to keeping change history for updated fields. Learn how to track program entries and exits, and include sales reps in your customer email campaigns. Don’t miss this chance to boost your marketing efforts and achieve better results.
A/B testing transforms B2B marketing operations from guesswork into data-driven strategy. By systematically comparing email subject lines, landing pages, and CTAs, teams unlock measurable improvements in conversion rates and lead quality. Smart experimentation reduces waste, streamlines processes, and creates a direct link between marketing activities and corporate success.
The Marketo archiver app eliminates Marketo’s 24-month retention cap by automatically extracting specified campaign data and staging it in Amazon S3. This ensures uninterrupted access to multi-year insights, simplifies compliance, and integrates seamlessly with your BI platform—empowering teams to analyze decades of historic marketing performance without any manual CSV exports.
Modern marketing operations harness data analysis and strategic resource allocation to seamlessly enhance customer engagement and campaign efficiency. By integrating technology, optimizing processes, and applying multi-touch attribution, teams deliver personalized experiences and real-time insights. Streamlined workflows and data-driven decisions empower organizations to scale growth, improve ROI, and maintain competitive advantage.