Improve Data Quality with Upload Wizard
You cannot accurately target and personalize your campaigns without complete and accurate data. You can dramatically improve data quality by eliminating dirty data before it enters your system.
Category: Marketing Automation
The Secret to Discovering Your Customers’ Email Preferences (Spoiler Alert: Ask Them!)
Here’s a radical suggestion for finding out what your customers’ preferences are for email frequency: ask them! Instead of double guessing what your customers’ want, isn’t it easier to put the choice in their hands?
Improve Your Eloqua Segmentation Game with Cloud Apps from 4Thought Marketing
For your campaign to work, you need accurate segmentation data in order to pull the correct list of contacts for your campaign. Ask yourself, do you have the correct information and is it standardized for accurate segmentation?
Improve your Eloqua Data
Because data comes from a wide variety of sources including Form Submissions, Lists, and other systems, sometimes, the data is not in the format you want or need. Just how do you improve your Eloqua data?
One Word That Kills Your Email Marketing
It doesn’t matter about your fabulous product. Your inspiring content is all for naught. Brilliantly creative marketing campaigns go unappreciated. All because of one fateful word.
Feed Eloqua Programs More Frequently
Instead of once a day, our Feeder cloud apps can run every few minutes. They are simple to use, but give you the power to fully use the Programs as you want and need.
Now create Multiple Eloqua Campaign Responses at Once!
Your field support team sends you a single Excel file with contacts from multiple seminars or maybe you have a list of contacts that need to be ascribed to multiple campaigns. What do you do?
Reinventing the art of offers after GDPR
How do you continue to make effective offers in a GDPR world? The first step lies in understanding the “legitimate interest” principle in the GDPR.
How To Launch Marketing Automation Experiments In 5 Days
You want to optimize your marketing campaigns and get results faster. Do you need to hire a new agency to accomplish those gains? Not necessarily. You might achieve your objectives with better marketing automation.
Deleting Eloqua Contacts: When, Why, & How
Over time, many contact records are created, and not all contacts are created equally. Oracle charges per contact, so deleting Eloqua contacts that you never use from your list is a good financial strategy.
Is Your Marketing Automation just like Groundhog Day?
Do you ever feel in marketing, like you’re rerunning the same campaigns, the same landing pages, sending the same emails and most importantly getting the same results every day?
Filling in the blanks for full Campaign Attribution
Campaign Attribution is a key component of determining the effectiveness of your marketing campaigns. In the Eloqua world, this is easily done when the prospect or lead clicks on an email, or submits a form.