We're diving into Eloqua Signature Rules and how to remove Bulk Export dependencies with n8n. See real-world examples and leave with ideas you can implement...
Strong email deliverability best practices keep your campaigns trusted and visible. Learn authentication, targeting, and engagement strategies that ensure sustainable inbox success for modern marketers.
A practical Enterprise Marketing Automation Strategy 2026 playbook: outcomes first planning, governed AI across your stack, dynamic segmentation, observable workflows, and ROI you can prove—with...
This executive guide shows how data quality in RevOps unites governance, automation, and compliance to speed pipeline, improve forecasting, cut waste, and build predictable revenue...
Learn how B2B customer onboarding campaigns align teams, streamline access, and prove value early, reducing churn and boosting renewals with privacy-ready workflows, automation, and role-based...
Key Takeaways The California browser opt-out law simplifies privacy control at scale. Consumers can send one browser signal to stop data sharing. The law limits...
We're diving into Eloqua Signature Rules and how to remove Bulk Export dependencies with n8n. See real-world examples and leave with ideas you can implement...
Strong email deliverability best practices keep your campaigns trusted and visible. Learn authentication, targeting, and engagement strategies that ensure sustainable inbox success for modern marketers.
A practical Enterprise Marketing Automation Strategy 2026 playbook: outcomes first planning, governed AI across your stack, dynamic segmentation, observable workflows, and ROI you can prove—with...
This executive guide shows how data quality in RevOps unites governance, automation, and compliance to speed pipeline, improve forecasting, cut waste, and build predictable revenue...
Learn how B2B customer onboarding campaigns align teams, streamline access, and prove value early, reducing churn and boosting renewals with privacy-ready workflows, automation, and role-based...
Key Takeaways The California browser opt-out law simplifies privacy control at scale. Consumers can send one browser signal to stop data sharing. The law limits...
As a digital marketing professional and an Oracle Eloqua advocate for many years, I’m always looking for indicators of where global markets are heading. And between COVID and significant economic fluctuations, there’s lots to consider.
Restore key contact data stored in custom object when deleted contacts return through purchases and form submissions.
Effective marketing emails need engaging content, eye-catching colors, an aesthetically pleasing design, and more to bring in business. And don’t forget about customizing the email’s content to match the customer’s interests!
It is important to understand that, during a recession more than ever, efficient digital marketing can be a business’s best tool.
What started as a temporary measure during the pandemic has largely become something likely to remain with us semi-permanently. In this article, we’ll break down the steps that marketers should consider to adjust to the new work-at-home paradigm.
Besides obvious benefits like webpage categorization, well-done page tagging can improve the sales process, from customer segmentation to lead scoring.
Among its many features, Eloqua offers one function that often goes overlooked: page tagging. Today, we’d like to look at a few practical ways to start creating page tags in Eloqua.
Lead generation and demand generation may sound like two terms for the same activity. In practice, they can be similar. However, the differences are critical for any marketer to understand.
In recent years, a different strategy from conventional marketing has begun to make itself known: account-based marketing (ABM). Let’s look a little closer.
Named a leader in the 2021 Gartner® Magic Quadrant™ for Marketing Automation Platforms, Eloqua enables your team to craft and send personalized emails, integrate seamlessly with other systems, track customer activity, and plan future campaigns—all with a robust but easy-to-understand visual interface.
Campaign Attribution is a key component of determining the effectiveness of your marketing campaigns.
As leads continue to get qualified and disqualified, you’d want to make sure they are receiving the correct nurture emails.