When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
Ship a lead scoring model fast with clear lead scoring implementation roadmap steps, usage-based rules, and PQL models—so sales engage sooner, conversion improves, and your...
Show auditors proof in minutes with privacy evidence software that records DSAR timelines, consent changes, and erasure evidence in a tamper‑evident legal activities vault, ready...
This Eloqua to Marketo glossary translates terms, explains equivalents, and outlines a 90 minute onboarding plan so Eloqua users ship Marketo campaigns confidently without consent,...
A trust center improves brand credibility by centralizing compliance, privacy, and security details, giving customers confidence while supporting transparency, data governance, and customer trust.
A strong data protection program goes beyond compliance, using data inventory, minimization, and governance to reduce risks, strengthen security, and build customer trust in today’s...
When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
Ship a lead scoring model fast with clear lead scoring implementation roadmap steps, usage-based rules, and PQL models—so sales engage sooner, conversion improves, and your...
Show auditors proof in minutes with privacy evidence software that records DSAR timelines, consent changes, and erasure evidence in a tamper‑evident legal activities vault, ready...
This Eloqua to Marketo glossary translates terms, explains equivalents, and outlines a 90 minute onboarding plan so Eloqua users ship Marketo campaigns confidently without consent,...
A trust center improves brand credibility by centralizing compliance, privacy, and security details, giving customers confidence while supporting transparency, data governance, and customer trust.
A strong data protection program goes beyond compliance, using data inventory, minimization, and governance to reduce risks, strengthen security, and build customer trust in today’s...
Named a leader in the 2021 Gartner® Magic Quadrant™ for Marketing Automation Platforms, Eloqua enables your team to craft and send personalized emails, integrate seamlessly with other systems, track customer activity, and plan future campaigns—all with a robust but easy-to-understand visual interface.
Campaign Attribution is a key component of determining the effectiveness of your marketing campaigns.
As leads continue to get qualified and disqualified, you’d want to make sure they are receiving the correct nurture emails.
Learn how to ascribe leads, opportunities, and revenue to specific social media campaigns using Eloqua.
The Oracle Eloqua Upload Wizard allows you to let more people perform Eloqua uploads, without compromising or being concerned about data quality.
4Thought Marketing’s Many-to-One Cloud App allows you to send the same email with different information to the same email address and send it over and over again until you’ve exhausted all the unique information that you have.
It goes without saying that different people have different interests. Prioritizing audience segmentation for marketing is the foundation of a successful campaign.
In the Eloqua Program Canvas, you can add Custom Object records to a program and choose from a list of decisions or actions to impose on the data. But why stop there?
Outside of regular communications like subscription renewal offers, how often does your organization reach out to your customers? If this only happens rarely, you could be turning customers off with your inattentiveness.
You need a solution that automates all of the manual pre-processing and allows people minimal training to successfully upload the data. Fortunately, we have a solution: the Eloqua Upload Wizard.
Creating robust nurtures comes with complexity, especially when the buyer indicates they’re ready for the next step. No one wants to continue receiving emails from marketing when they’re already chatting with sales.
The Contact Feeder Cloud App helps you get leads into the hands of sales or your campaigns faster. Unlike Eloqua listeners, which run once every 24 hours, you can configure the app to check for matching contacts as often as every minute.