Save hours on campaign setup by creating multiple campaign responses at once in Eloqua. This tutorial shows you how to use bulk actions for consistent...
Privacy standards for marketers in 2026 require understanding GDPR, CCPA, and global regulations while balancing compliance with campaign effectiveness through transparent practices and automated governance.
Revenue operations aligns sales, marketing, and customer success around shared goals and data without requiring organizational restructuring, enabling B2B companies to drive predictable growth.
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Marketing funnel evolution is no longer about stages or volume, but about using AI to infer buyer intent across signals, context, and behavior with greater...
Template standardization transforms chaotic libraries into strategic assets through systematic frameworks balancing campaign production efficiency with brand consistency across email, landing pages, and automated workflows.
Save hours on campaign setup by creating multiple campaign responses at once in Eloqua. This tutorial shows you how to use bulk actions for consistent...
Privacy standards for marketers in 2026 require understanding GDPR, CCPA, and global regulations while balancing compliance with campaign effectiveness through transparent practices and automated governance.
Revenue operations aligns sales, marketing, and customer success around shared goals and data without requiring organizational restructuring, enabling B2B companies to drive predictable growth.
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Marketing funnel evolution is no longer about stages or volume, but about using AI to infer buyer intent across signals, context, and behavior with greater...
Template standardization transforms chaotic libraries into strategic assets through systematic frameworks balancing campaign production efficiency with brand consistency across email, landing pages, and automated workflows.
In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. How much of an impact will this have on your email metrics?
When you focus on the KPIs that really matter, they can tell you about how your marketing campaigns are performing – and point to what to consider.
As a digital marketing professional and an Oracle Eloqua advocate for many years, I’m always looking for indicators of where global markets are heading. And between COVID and significant economic fluctuations, there’s lots to consider.
Restore key contact data stored in custom object when deleted contacts return through purchases and form submissions.
Effective marketing emails need engaging content, eye-catching colors, an aesthetically pleasing design, and more to bring in business. And don’t forget about customizing the email’s content to match the customer’s interests!
It is important to understand that, during a recession more than ever, efficient digital marketing can be a business’s best tool.
What started as a temporary measure during the pandemic has largely become something likely to remain with us semi-permanently. In this article, we’ll break down the steps that marketers should consider to adjust to the new work-at-home paradigm.
Besides obvious benefits like webpage categorization, well-done page tagging can improve the sales process, from customer segmentation to lead scoring.
Among its many features, Eloqua offers one function that often goes overlooked: page tagging. Today, we’d like to look at a few practical ways to start creating page tags in Eloqua.
Lead generation and demand generation may sound like two terms for the same activity. In practice, they can be similar. However, the differences are critical for any marketer to understand.
In recent years, a different strategy from conventional marketing has begun to make itself known: account-based marketing (ABM). Let’s look a little closer.
Named a leader in the 2021 Gartner® Magic Quadrant™ for Marketing Automation Platforms, Eloqua enables your team to craft and send personalized emails, integrate seamlessly with other systems, track customer activity, and plan future campaigns—all with a robust but easy-to-understand visual interface.