The Email Related Contact Cloud App: An Overview
The Email Related Contact Cloud App solves an age-old challenge every Eloqua marketer has heard from Sales at least once, especially after launching a new email campaign.
Category: Marketing Automation
Building a Delete Contact Program for Oracle Eloqua
If your Eloqua system holds hundreds of thousands or millions of contacts, you need some type of automation to help. The good news is that there are simple solutions to help keep your database clean and tidy without breaking a sweat.
Event Integration Best Practices for Oracle Eloqua
With the dramatic increase in online and virtual events, it’s more important than ever to have a well-designed integration between your event management platform(s) and Oracle Eloqua. But that is typically where the hard work begins.
Case Study: Global Distributor Improves Leads using Upload Wizard
4Thought Marketing recently improved its Upload Wizard Cloud App to meet the unique requirements of a long-time customer, a global distributor.
3 Reasons To Delete Custom Objects in Eloqua
Why Would You Ever Delete Eloqua Custom Objects? Many Eloqua owners don’t actively manage their data until they have problems, especially with Custom Objects (CO). This article describes how to get ahead of the curve with COs and proactively manage your old and unneeded CO data using the CO Deleter Cloud App. You’re Up Against Eloqua’s Limit – Reason #1 When Eloqua starts generating errors or stops performing due to reaching system limits, this is
The Essence of Modern Email Marketing is a Nurture Foundation
Conversion, warming up Leads, Making MQLs, whatever you call it, is what every Marketing department focuses on. The answer to a high lead rejection problem is a Nurture Foundation.
New Regex and Count Custom Object Cloud Apps
Two new Eloqua Cloud Apps recently joined the 4Thought Marketing family: the Custom Object Regex and Custom Object Count. Let’s take a closer look at each of them.
Eloqua Common Mistakes Series: Relying Exclusively on Internal Marketing Automation Expertise
Ask yourself: are you running the same types of campaigns, and rely on the same performance metrics? Running your systems the same way year after year may mask a growing threat: that you’re falling behind.
Eloqua common mistakes series: Too Many Marketing Automation Tools
In the past decade, there has been an explosion in the marketing software industry. Whether you are interested in optimizing online advertising, email performance, or website conversions, there are thousands of tools to consider.
Eloqua Common Mistakes Series: Missing or Incomplete Compliance Monitoring
Marketing automation programs and processes that ignore either privacy compliance or customer requirements will suffer.
Eloqua Common Mistakes Series: No Inbound Marketing Strategy
What can your marketing automation platform deliver without leads? Nothing! Unfortunately, some marketers are so excited about marketing automation that they neglect to support it with an inbound marketing strategy.
Eloqua Common Mistakes Series: Weak Personalization Testing
Have you ever received an email that began, “Dear FNAME?”
It is astonishing that such basic personalization mistakes still happen.