Campaign Attribution is a key component of determining the effectiveness of your marketing campaigns. In the Eloqua world, this is easily done when the prospect or lead clicks on an email, or submits a form.
Companies create and add new data without a strategy to manage or create actionable insights from it. What is the purpose of adding all this cool technology if the data cannot be analyzed and marketing teams are unable to draw conclusions and improve?
Building a strong segmentation strategy is one of the most important components of any marketing program, and having one will ensure that you maximize overall marketing effectiveness. Everything starts with segmentation!
The amount of data manipulation that is requested on CO data is endless. However, Oracle Eloqua just does not have the functionality built into the system to meet these needs. Here’s how we handle these requests.
A user cannot easily filter CO records to find those that they want. You cannot delete a handful of records – if you want to delete records, you must delete the entire table. Here’s our solution.
At some point, your marketing team will want to convey what’s happening to executives, new team members, or agencies. When this happens, well-defined processes are the answer.
Do you want your integrations to succeed? There are a few simple steps you can take to ensure that your integrations run smoothly.
If you don’t communicate with your team about what an “integration” exactly entails, it’s going to cause some serious mix-ups and a lot of distrust across departments
In our day of “sales and marketing alignment”, when “reducing barriers to transactions” is key, the answer to that question has much higher stakes.
There are disadvantages to working with partners, and we’d like to share what those are and how you can mitigate them.
For those companies that seem to be short-handed in trained Eloqua people, we have a suggestion: consider hiring a partner to help you through those periods when you find yourself short-handed.