Is Your Marketing Automation just like Groundhog Day?
Do you ever feel in marketing, like you’re rerunning the same campaigns, the same landing pages, sending the same emails and most importantly getting the same results every day?
Category: Marketing Automation
Filling in the blanks for full Campaign Attribution
Campaign Attribution is a key component of determining the effectiveness of your marketing campaigns. In the Eloqua world, this is easily done when the prospect or lead clicks on an email, or submits a form.
Is Your Data Stacking Up? Managing Big Data in the Growing Marketing Stack
Companies create and add new data without a strategy to manage or create actionable insights from it. What is the purpose of adding all this cool technology if the data cannot be analyzed and marketing teams are unable to draw conclusions and improve?
The Key to Building A Stronger Segmentation Strategy
Building a strong segmentation strategy is one of the most important components of any marketing program, and having one will ensure that you maximize overall marketing effectiveness. Everything starts with segmentation!
Manipulating data in Oracle Eloqua Custom Objects
The amount of data manipulation that is requested on CO data is endless. However, Oracle Eloqua just does not have the functionality built into the system to meet these needs. Here’s how we handle these requests.
The importance of processes in your company
At some point, your marketing team will want to convey what’s happening to executives, new team members, or agencies. When this happens, well-defined processes are the answer.