When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
Discover the five essential types of data privacy assessments—PIA, TIA, VRA, BIA, and ERA—and learn how they work together to safeguard data, ensure compliance, and...
AI marketing operations processes transform traditional workflows with automation, personalization, and predictive insights, helping marketing leaders optimize campaigns while preserving the governance and structure of...
A data subject requests quarterly review strengthens compliance, reduces risks, and builds customer trust by analyzing trends, response times, and request patterns while guiding improvements...
Internal newsletter benefits strengthen MOPS teams by aligning goals, sharing updates, and celebrating wins. A consistent newsletter boosts communication, improves processes, and builds a culture...
Any business that depends on processing customer information (meaning every business) should to be able to prove that the law allows them to do so....
When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
Discover the five essential types of data privacy assessments—PIA, TIA, VRA, BIA, and ERA—and learn how they work together to safeguard data, ensure compliance, and...
AI marketing operations processes transform traditional workflows with automation, personalization, and predictive insights, helping marketing leaders optimize campaigns while preserving the governance and structure of...
A data subject requests quarterly review strengthens compliance, reduces risks, and builds customer trust by analyzing trends, response times, and request patterns while guiding improvements...
Internal newsletter benefits strengthen MOPS teams by aligning goals, sharing updates, and celebrating wins. A consistent newsletter boosts communication, improves processes, and builds a culture...
Any business that depends on processing customer information (meaning every business) should to be able to prove that the law allows them to do so....
Why Would You Ever Delete Eloqua Custom Objects? Many Eloqua owners don’t actively manage their data until they have problems, especially with Custom Objects (CO). This article describes how to get ahead of the curve with COs and proactively manage your old and unneeded CO data using the CO Deleter Cloud App. You’re Up Against Eloqua’s Limit – Reason #1 When Eloqua starts generating errors or stops performing due to reaching system limits, this is
Two new Eloqua Cloud Apps recently joined the 4Thought Marketing family: the Custom Object Regex and Custom Object Count. Let’s take a closer look at each of them.
In the past decade, there has been an explosion in the marketing software industry. Whether you are interested in optimizing online advertising, email performance, or website conversions, there are thousands of tools to consider.
Marketing automation programs and processes that ignore either privacy compliance or customer requirements will suffer.
What can your marketing automation platform deliver without leads? Nothing! Unfortunately, some marketers are so excited about marketing automation that they neglect to support it with an inbound marketing strategy.
Have you ever received an email that began, “Dear FNAME?”
It is astonishing that such basic personalization mistakes still happen.
Despite its long and common history, many today have become so enamored with technology, that they have forgotten to invest time in this basic requirement: segmentation.
When someone makes a purchase, it’s an excellent time to explore additional offers and upsell opportunities. With Custom Objects, you can easily segment and send hyper-personalized, time-appropriate customer communication.
Despite the social media tsunami of recent years, email is still the mainstay for most digital marketing campaigns. But in the new age of Customer Experience Management, it seems that email marketing hasn’t evolved to keep pace with spiraling customer expectations and legislative compliance.
You cannot accurately target and personalize your campaigns without complete and accurate data. You can dramatically improve data quality by eliminating dirty data before it enters your system.
Here’s a radical suggestion for finding out what your customers’ preferences are for email frequency: ask them! Instead of double guessing what your customers’ want, isn’t it easier to put the choice in their hands?
For your campaign to work, you need accurate segmentation data in order to pull the correct list of contacts for your campaign. Ask yourself, do you have the correct information and is it standardized for accurate segmentation?