Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is...
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the...
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance,...
A global email campaign is really a matrix of language, regional, and legal variants. Here is how to structure yours so localization scales cleanly instead...
Engagement scoring gives you a clean KPI, but chasing it in isolation can burn your list. Here is how to hit targets while accounting for...
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is...
Learn what Marketo velocity scripts are, when to use them for advanced email personalization, and how velocity template language extends capabilities beyond standard tokens.
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the...
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance,...
A global email campaign is really a matrix of language, regional, and legal variants. Here is how to structure yours so localization scales cleanly instead...
Engagement scoring gives you a clean KPI, but chasing it in isolation can burn your list. Here is how to hit targets while accounting for...
Marketo Measure attribution and native Marketo attribution both credit marketing for influencing revenue, but they work differently and answer different questions. Here is how to tell them apart and choose the right tool for your team.
A campaign QA checklist is the most reliable way to catch errors before they reach your audience. Here is exactly what to check before and after every launch.
Marketing automation is not a “set it and forget it” solution. Today, we’re looking at eight pivotal steps and considerations for your marketing team to implement automation effectively.
Eloqua data hygiene is the foundation every campaign depends on. Learn the five best practices enterprise marketing ops teams use to keep their databases clean, compliant, and campaign-ready.
Learn how to set up Eloqua dynamic content in four steps. Deliver the right message to every contact from a single email asset, no duplicate campaigns required.
Data segmentation in marketing automation is how MOps teams manage consent, track permission expiration, and enforce privacy compliance inside Eloqua and Marketo. Here is the workflow that makes it systematic.
Discover how to build a Marketo nurture program that keeps improving — covering multi-dimensional scoring, score decay configuration, and Revenue Cycle Analytics validation for sustained pipeline growth.
Your MOPs ticket queue is more than a to-do list. It is a diagnostic tool. Learn how marketing operations maturity starts with recognizing the patterns hiding inside your recurring requests.
Marketo smart campaigns power every automated action in your Marketo instance. Learn how the three-tab architecture, triggers, filters, and batch vs. trigger modes work together to build precision automation.
How does Brady Corporation run Eloqua across multiple brands, regions, and platforms? Hear from their ABM Lead on multi-brand architecture, Contact Level Security, platform integration decisions, and which tools extend what’s possible.
Effective email campaign design in B2B goes beyond visual layout. This guide covers every step: objective-setting, mobile-first structure, personalization, CTA strategy, authentication, and pre-send testing to drive real campaign results.
Expanding Oracle Eloqua to a new business unit? This planning checklist covers every key decision, from contacts and CRM integrations to subscription management, branding, and reporting, before onboarding begins.