Marketing automation audits expose nurture campaign architecture failures, including technical debt from campaign cloning, lead scoring disconnects preventing intelligent routing, and missing error handling, causing...
One to one marketing strategy has evolved from creative personalization into compliance-first frameworks that balance targeted engagement with accountability, transparency, and respect for global privacy...
A marketing automation audit reveals five critical health factors that distinguish systems optimized for growth from those silently deteriorating. Learn how architectural constraints, integration integrity,...
System audits expose Eloqua-Salesforce integration failures, including custom object sync issues, contact field mapping chaos, and silent errors causing lead loss and revenue impact.
Marketing automation audits consistently expose preference management failures including fragmented multi-brand systems, missing opt-out audit trails, and channel synchronization gaps that damage customer experience.
AI enters the marketing team not with disruption but quiet wonder, helping people align through curiosity, shared learning, and a more intuitive partnership between human...
Marketing automation audits expose nurture campaign architecture failures, including technical debt from campaign cloning, lead scoring disconnects preventing intelligent routing, and missing error handling, causing...
One to one marketing strategy has evolved from creative personalization into compliance-first frameworks that balance targeted engagement with accountability, transparency, and respect for global privacy...
A marketing automation audit reveals five critical health factors that distinguish systems optimized for growth from those silently deteriorating. Learn how architectural constraints, integration integrity,...
System audits expose Eloqua-Salesforce integration failures, including custom object sync issues, contact field mapping chaos, and silent errors causing lead loss and revenue impact.
Marketing automation audits consistently expose preference management failures including fragmented multi-brand systems, missing opt-out audit trails, and channel synchronization gaps that damage customer experience.
AI enters the marketing team not with disruption but quiet wonder, helping people align through curiosity, shared learning, and a more intuitive partnership between human...
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.
User acceptance testing (abbreviated UAT) is critical in the software development lifecycle. This article provides a comprehensive overview of UAT, its importance, and how to participate effectively.
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.
What better time to treat yourself (or your marketing team) to new Eloqua Cloud Apps than the holiday season? Here are a few of our favorites that our clients particularly like.
AI in marketing is a hot topic. But underneath all the hype lies the all-important question: what, specifically, can AI in marketing do? How can your team use it in day-to-day work? Let’s explore a few clever uses.
What happens if your company’s data analytics expert is unavailable or you don’t have one? Recent developments show promise in using AI to help your team make marketing data more usable.
Dirty data can derail even the most well-crafted marketing strategies. By optimizing your database, ensuring compliance, and creating a streamlined contact list, you can drive meaningful engagement. Here’s how 4Thought handles dirty data.
Insights into privacy compliance based on questions from other Eloqua users. We’ll also discuss leveraging GenAI in Marketing Operations (MOPs).
As the holiday season kicks off in full force, marketers have a unique opportunity. Obviously everyone wants to meet their end-of-year goals. But beyond that, holiday marketing offers your team a chance to establish customer relationships that will last long after the new year.
Despite claims to the contrary, high-quality email lists with an engaged, interested audience cannot be purchased. Here’s how to build your own email contact list organically.
A broad and diverse pool of clientele can lead to an unexpected problem: the conventional marketing funnel doesn’t always apply. This is the situation Cetera, a leading wealth management services provider, found itself in.
When Morningstar sought to kickstart a new lifecycle marketing strategy, they organized a two-day hackathon to spark innovative ideas and increase collaboration across teams.