Platform capacity management enables marketing operations teams to understand architectural limits, monitor utilization patterns, and evaluate strategic options before constraints impact campaign execution and business...
At our December 2025 Eloqua Office Hours, we explored popular Eloqua cloud apps, including Many-to-One and Cloud Feeders, to maximize Eloqua value and streamline workflows....
Marketing automation audits expose nurture campaign architecture failures, including technical debt from campaign cloning, lead scoring disconnects preventing intelligent routing, and missing error handling, causing...
One to one marketing strategy has evolved from creative personalization into compliance-first frameworks that balance targeted engagement with accountability, transparency, and respect for global privacy...
A marketing automation audit reveals five critical health factors that distinguish systems optimized for growth from those silently deteriorating. Learn how architectural constraints, integration integrity,...
System audits expose Eloqua-Salesforce integration failures, including custom object sync issues, contact field mapping chaos, and silent errors causing lead loss and revenue impact.
Platform capacity management enables marketing operations teams to understand architectural limits, monitor utilization patterns, and evaluate strategic options before constraints impact campaign execution and business...
At our December 2025 Eloqua Office Hours, we explored popular Eloqua cloud apps, including Many-to-One and Cloud Feeders, to maximize Eloqua value and streamline workflows....
Marketing automation audits expose nurture campaign architecture failures, including technical debt from campaign cloning, lead scoring disconnects preventing intelligent routing, and missing error handling, causing...
One to one marketing strategy has evolved from creative personalization into compliance-first frameworks that balance targeted engagement with accountability, transparency, and respect for global privacy...
A marketing automation audit reveals five critical health factors that distinguish systems optimized for growth from those silently deteriorating. Learn how architectural constraints, integration integrity,...
System audits expose Eloqua-Salesforce integration failures, including custom object sync issues, contact field mapping chaos, and silent errors causing lead loss and revenue impact.
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.
AI is revolutionizing email accessibility by making digital communications more inclusive for people with disabilities. This transformation not only ensures legal compliance but also enhances user experience, leading to better engagement rates and broader audience reach in digital communications.
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.
User acceptance testing (abbreviated UAT) is critical in the software development lifecycle. This article provides a comprehensive overview of UAT, its importance, and how to participate effectively.
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.
What better time to treat yourself (or your marketing team) to new Eloqua Cloud Apps than the holiday season? Here are a few of our favorites that our clients particularly like.
AI in marketing is a hot topic. But underneath all the hype lies the all-important question: what, specifically, can AI in marketing do? How can your team use it in day-to-day work? Let’s explore a few clever uses.
What happens if your company’s data analytics expert is unavailable or you don’t have one? Recent developments show promise in using AI to help your team make marketing data more usable.
Dirty data can derail even the most well-crafted marketing strategies. By optimizing your database, ensuring compliance, and creating a streamlined contact list, you can drive meaningful engagement. Here’s how 4Thought handles dirty data.
Insights into privacy compliance based on questions from other Eloqua users. We’ll also discuss leveraging GenAI in Marketing Operations (MOPs).
As the holiday season kicks off in full force, marketers have a unique opportunity. Obviously everyone wants to meet their end-of-year goals. But beyond that, holiday marketing offers your team a chance to establish customer relationships that will last long after the new year.
Despite claims to the contrary, high-quality email lists with an engaged, interested audience cannot be purchased. Here’s how to build your own email contact list organically.