Customer Story: How W. P. Carey Gets the Most Out of Eloqua
When W. P. Carey needed help with an Eloqua integration, they turned to the team at 4Thought Marketing. Here’s what happened.
Category: Marketing Automation
Elevate Your Marketing Strategy with Oracle Unity CDP and Eloqua
Elevate your marketing stack to new heights by integrating Oracle Unity CDP with Oracle Eloqua. In this webinar, learn how this powerful duo can supercharge your marketing efforts, offering a seamless, data-driven approach to customer engagement to maximize your marketing spend and drive measurable results.
MQL & SQL: Two Key Marketing Metrics to Watch
Concrete data in the form of key performance indicators, or KPIs, is compelling evidence that your marketing team’s efforts are getting results. While it may seem like a daunting task to find the right KPIs to prove this, it’s far from impossible.
Go Beyond Email Marketing with Oracle Eloqua
Email marketing: all marketers use it. Eloqua’s functionality is built around it. But if you’re only leveraging Eloqua’s email system, you’re missing out.
Customer Story: How Sophos Avoids Processing Dirty Data
Modern business demands a lot from professionals. Systems like Eloqua work wonders to lighten the load, but sometimes they need a little help—especially where dirty data is involved.
Cetera Financial Group Taps 4Thought Marketing for Eloqua to Marketo Migration
When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought Marketing.
Data Segmentation for Privacy & Effective Marketing
Data segmentation, the process of grouping customers based on interests and past activities, allows marketers to develop more targeted promotional materials. However, data segmentation is also useful for data privacy. Let’s take a look at how that works.
Double-Checking Your Email Effectiveness
Your email performance is lagging, and you’re feeling the effects. How can you pinpoint the problem? 4Thought Marketing is pleased to announce our newest service offering: an email efficacy evaluation.
Marketing Automation Mistakes: What Could Go Wrong?
A robust automation system gives you the capability to capture new contacts, nurture current ones, manage data handling, and much more.
Optimizing Eloqua Imports and Prioritization – August 2023 Office Hours Replay
Laura Mullen from First Tech Federal and Sam Caram from 4Thought Marketing talk about optimizing Eloqua data imports, prioritization, and personalization.
A Practical Look at Marketing Automation & Segmentation
Marketing campaigns are most effective when they deliver the right message to the right people at the right time. Hitting this target is key to success for marketers.
Stay Organized with an Eloqua Data Dictionary
Whether you are an Eloqua marketing veteran or a novice just learning the ropes using your marketing automation platform