A Practical Look at Marketing Automation & Segmentation
Marketing campaigns are most effective when they deliver the right message to the right people at the right time. Hitting this target is key to success for marketers.
Category: Marketing Automation
Stay Organized with an Eloqua Data Dictionary
Whether you are an Eloqua marketing veteran or a novice just learning the ropes using your marketing automation platform
Successful Eloqua Integration for Marketing Automation
It’s essential to approach the Eloqua integration process with a clear plan and a step-by-step approach to ensure that everything runs smoothly.
Increase Productivity with Self-Service Eloqua Training – Eloqua Office Hours Replay April 2023
In this session of Eloqua Office Hours, we hear Colleen Lenahan, Marketing Operations Consultant at 4Thought Marketing, discuss how companies can create automated Eloqua training for self-service users. Watch an on-demand recording of her presentation below.
How an Opt-In Email Series Can Increase Engagement
A well-executed nurture email campaign can be an excellent way for your business to improve metrics such as email engagement. Here’s how.
What is an Opt-In Email Series?
Savvy marketers understand the need to take full advantage of email marketing. But as those same savvy marketers know by now, simply sending out a mass campaign of identical emails doesn’t work.
The 7 Must-Have Partner Apps for Oracle Eloqua
Oracle Eloqua users should be quite familiar with the wide variety of built-in functions this marketing software offers. But it’s possible to expand both the value and functionality of Eloqua to improve your marketing strategy even further.
3 Eloqua Insight User Tips Learned the Hard Way
To (hopefully) make your journey easier than mine, I’d like to share several important lessons I learned the hard way about Eloqua Insight.
Improving Email Image Quality on Retina Displays
Apple introduced Retina displays in 2010. Retina displays use twice as many pixels as standard displays, which can mean that an image that looks fine on a standard screen might look blurry or even pixelated on a retina display.
Measuring Email Performance after Apple’s Mail Privacy Protection
In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. How much of an impact will this have on your email metrics?
What Are Your KPIs Telling You?
When you focus on the KPIs that really matter, they can tell you about how your marketing campaigns are performing – and point to what to consider.
How to Survive and Thrive in the New Economy
As a digital marketing professional and an Oracle Eloqua advocate for many years, I’m always looking for indicators of where global markets are heading. And between COVID and significant economic fluctuations, there’s lots to consider.