
Successful Eloqua Integration for Marketing Automation
It’s essential to approach the Eloqua integration process with a clear plan and a step-by-step approach to ensure that everything runs smoothly.
Software for maximizing your marketing while ensuring privacy compliance
Innovative solutions to do more with Marketing Automation platforms
Visual Segmentation for Marketers
Integration solutions for Eloqua, Marketo, CRM, and other systems
Align corporate and marketing goals
Data capture strategy
Lead scoring, nurturing, segmentation strategy, and funnel framework
Measure results and plan improvements
Ensure compliance with privacy laws
Email, form, landing page, campaign creation, A/B testing, and monthly reporting
Eloqua and Marketo specialists
Improve skills and increase productivity with custom online training and videos
Uncover opportunities to improve performance and outcomes
Enhance email impact through expert analysis
SmartStart, onboarding, and success planning
Data imports, cleansing, deduplication,
company matching, and data stewardship
System integration options using connectors and custom APIs
Custom cloud apps, HTML templates,
JavaScript, and responsive email
It’s essential to approach the Eloqua integration process with a clear plan and a step-by-step approach to ensure that everything runs smoothly.
In this session of Eloqua Office Hours, we hear Colleen Lenahan, Marketing Operations Consultant at 4Thought Marketing, discuss how companies can create automated Eloqua training for self-service users. Watch an on-demand recording of her presentation below.
A well-executed nurture email campaign can be an excellent way for your business to improve metrics such as email engagement. Here’s how.
Savvy marketers understand the need to take full advantage of email marketing. But as those same savvy marketers know by now, simply sending out a mass campaign of identical emails doesn’t work.
Oracle Eloqua users should be quite familiar with the wide variety of built-in functions this marketing software offers. But it’s possible to expand both the value and functionality of Eloqua to improve your marketing strategy even further.
To (hopefully) make your journey easier than mine, I’d like to share several important lessons I learned the hard way about Eloqua Insight.
Apple introduced Retina displays in 2010. Retina displays use twice as many pixels as standard displays, which can mean that an image that looks fine on a standard screen might look blurry or even pixelated on a retina display.
In 2021, Apple deployed its latest privacy feature: Mail Privacy Protection (hereafter MPP), allowing Apple users to hide their IP address and other information when opening emails. How much of an impact will this have on your email metrics?
When you focus on the KPIs that really matter, they can tell you about how your marketing campaigns are performing – and point to what to consider.
As a digital marketing professional and an Oracle Eloqua advocate for many years, I’m always looking for indicators of where global markets are heading. And between COVID and significant economic fluctuations, there’s lots to consider.
Restore key contact data stored in custom object when deleted contacts return through purchases and form submissions.
Effective marketing emails need engaging content, eye-catching colors, an aesthetically pleasing design, and more to bring in business. And don’t forget about customizing the email’s content to match the customer’s interests!