Category: Marketing Automation

Eloqua Office Hours August 2024

Oracle Eloqua tips and tricks and best practices. This month’s topics ranged from attribution to streamlining repetitive processes, unusual open rates due to spam and link checkers, and data privacy.

eloqua custom objects ultimate guide

The Ultimate Guide to Oracle Eloqua Custom Objects

Eloqua custom objects allow you to store important data points to use in more precise segmentation and customer targeting. In this guide, we’ll explore what custom objects are, why they are crucial, and how you can maximize their potential to drive your marketing efforts.

snooze option

Case Study: Using Snooze to Enhance Re-Engagement Campaigns

When customers show signs of disengagement, offering them the option to control the type and frequency of content provides the best chance of retaining their interest in the long run. One possible option is adding a snooze feature to your email preference center. Here’s how we helped one of our clients do just that.

ai in marketing automation

The Future of AI in Marketing Automation

Incorporating artificial intelligence into marketing automation may help reshape how businesses interact with customers, optimize campaigns, and drive revenue growth. Today, we’re looking at several key areas AI might impact the most.

The Essential Role of Real-Time Data Validation in Eloqua

Inaccurate or outdated data can lead to ineffective campaigns, poor customer experiences, and wasted resources. Real-time data validation offers a solution to these challenges. Today, we’re exploring the concept of real-time data validation, its benefits, and practical implementation strategies in Eloqua.

Map Eloqua Custom Objects to Contacts Easily

In Eloqua, custom objects are excellent ways to store additional information about a contact. But sometimes, an integration, upload, or process adds COs without connecting them to Eloqua contact records. Here’s how the CO to Contact Mapper Cloud App can help.

eloqua forms

10 Best Practices for Creating Eloqua Forms

No “magic button” to guarantee form completion exists. However, Oracle Eloqua users have a powerful form design editor at their disposal to make the whole process easier to complete.