Category: Marketing Automation

Improving Email Image Quality on Retina Displays

Apple introduced Retina displays in 2010. Retina displays use twice as many pixels as standard displays, which can mean that an image that looks fine on a standard screen might look blurry or even pixelated on a retina display.

What Are Your KPIs Telling You?

When you focus on the KPIs that really matter, they can tell you about how your marketing campaigns are performing – and point to what to consider.

How to Survive and Thrive in the New Economy

As a digital marketing professional and an Oracle Eloqua advocate for many years, I’m always looking for indicators of where global markets are heading. And between COVID and significant economic fluctuations, there’s lots to consider.

How to Design Emails for Successful Marketing Campaigns

Effective marketing emails need engaging content, eye-catching colors, an aesthetically pleasing design, and more to bring in business. And don’t forget about customizing the email’s content to match the customer’s interests! 

How to Adjust your B2B Marketing for Remote Workers

What started as a temporary measure during the pandemic has largely become something likely to remain with us semi-permanently. In this article, we’ll break down the steps that marketers should consider to adjust to the new work-at-home paradigm. 

4 Page Tagging Methods for Eloqua Users

Among its many features, Eloqua offers one function that often goes overlooked: page tagging. Today, we’d like to look at a few practical ways to start creating page tags in Eloqua.