4 Advantages of Creating Page Tags in Eloqua
Besides obvious benefits like webpage categorization, well-done page tagging can improve the sales process, from customer segmentation to lead scoring.
Category: Marketing Automation
4 Page Tagging Methods for Eloqua Users
Among its many features, Eloqua offers one function that often goes overlooked: page tagging. Today, we’d like to look at a few practical ways to start creating page tags in Eloqua.
Lead Generation vs. Demand Generation: Know the Difference
Lead generation and demand generation may sound like two terms for the same activity. In practice, they can be similar. However, the differences are critical for any marketer to understand.
Account-Based Marketing: The Future of Marketing?
In recent years, a different strategy from conventional marketing has begun to make itself known: account-based marketing (ABM). Let’s look a little closer.
Best-in-Class Marketing Automation with Oracle Eloqua
Named a leader in the 2021 Gartner® Magic Quadrant™ for Marketing Automation Platforms, Eloqua enables your team to craft and send personalized emails, integrate seamlessly with other systems, track customer activity, and plan future campaigns—all with a robust but easy-to-understand visual interface.
Cybernews Interview with 4Thought Marketing CEO Mark LeVell
Today’s interviewee, Mark LeVell, CEO of 4Thought Marketing, offers valuable advice on how to ensure companies’ compliance and choose the best marketing tools and cybersecurity measures.
Segmentation for Marketing is Still Relevant: Here’s Why
It goes without saying that different people have different interests. Prioritizing audience segmentation for marketing is the foundation of a successful campaign.
Manipulating Data in Oracle Eloqua Custom Objects
In the Eloqua Program Canvas, you can add Custom Object records to a program and choose from a list of decisions or actions to impose on the data. But why stop there?
6 Common Sales & Marketing Alignment Mistakes
Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.
Back to Basics: Customer Nurturing
Outside of regular communications like subscription renewal offers, how often does your organization reach out to your customers? If this only happens rarely, you could be turning customers off with your inattentiveness.
Take Control of Your Data Uploads with the Eloqua Upload Wizard
You need a solution that automates all of the manual pre-processing and allows people minimal training to successfully upload the data. Fortunately, we have a solution: the Eloqua Upload Wizard.
Simplify Eloqua Nurture Campaign Management
Creating robust nurtures comes with complexity, especially when the buyer indicates they’re ready for the next step. No one wants to continue receiving emails from marketing when they’re already chatting with sales.