4Thought Marketing
When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
4Thought Marketing
Eloqua segmentation marketing strategies deliver faster wins when teams start with Customer vs Prospect, maintain data hygiene, reuse shared filters, and iterate on the campaign...
4Thought Marketing
Data privacy vs data security defines who controls personal data and how systems defend it; adopt zero trust, security by design, privacy by design, data...
4Thought Marketing
Discover creative ways to enrich your Eloqua contact and account records using Clay.com and n8n, without a native Eloqua connector.
4Thought Marketing
A framework for AI governance for privacy programs—turn principles into policies, apply data minimization, adopt privacy-preserving AI, and operationalize consent management—so teams innovate responsibly while...
4Thought Marketing
Mastering rights fulfillment workflows through DSAR automation transforms a complex legal challenge from a resource drain into a powerful tool for building brand integrity and...
4Thought Marketing
When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
4Thought Marketing
Eloqua segmentation marketing strategies deliver faster wins when teams start with Customer vs Prospect, maintain data hygiene, reuse shared filters, and iterate on the campaign...
4Thought Marketing
Data privacy vs data security defines who controls personal data and how systems defend it; adopt zero trust, security by design, privacy by design, data...
4Thought Marketing
Discover creative ways to enrich your Eloqua contact and account records using Clay.com and n8n, without a native Eloqua connector.
4Thought Marketing
A framework for AI governance for privacy programs—turn principles into policies, apply data minimization, adopt privacy-preserving AI, and operationalize consent management—so teams innovate responsibly while...
4Thought Marketing
Mastering rights fulfillment workflows through DSAR automation transforms a complex legal challenge from a resource drain into a powerful tool for building brand integrity and...
Concrete data in the form of key performance indicators, or KPIs, is compelling evidence that your marketing team’s efforts are getting results. While it may seem like a daunting task to find the right KPIs to prove this, it’s far from impossible.
Email marketing: all marketers use it. Eloqua’s functionality is built around it. But if you’re only leveraging Eloqua’s email system, you’re missing out.
Since customers no longer want to hand out large amounts of personal information (and you may not be allowed to ask in the first place), how can you continue using CTAs effectively when you don’t have explicit consent? One answer comes from a concept cemented in the GDPR: legitimate interest.
Modern business demands a lot from professionals. Systems like Eloqua work wonders to lighten the load, but sometimes they need a little help—especially where dirty data is involved.
The Eloqua Upload Wizard from 4Thought Marketing is a game-changing tool for companies seeking to enhance their lead generation efforts. This was especially true for Catalent when they needed to improve the process for importing leads.
Data segmentation, the process of grouping customers based on interests and past activities, allows marketers to develop more targeted promotional materials. However, data segmentation is also useful for data privacy. Let’s take a look at how that works.
Customers aren’t always willing to provide personal data, especially if there seems to be no good reason for them to share it. This kind of consumer behavior prompted marketers to adopt a new habit: data minimization.
Humans love to collect things. But in the corporate world, the most prevalent kind of collecting—data hoarding—is far from innocent and can leave your company vulnerable to data breaches, fines, or worse.
Your email performance is lagging, and you’re feeling the effects. How can you pinpoint the problem? 4Thought Marketing is pleased to announce our newest service offering: an email efficacy evaluation.
This upcoming cookieless world will have a significant impact on the digital marketing industry, and it’s important for marketers to understand the implications of this decision and prepare for it.
A robust automation system gives you the capability to capture new contacts, nurture current ones, manage data handling, and much more.
Laura Mullen from First Tech Federal and Sam Caram from 4Thought Marketing talk about optimizing Eloqua data imports, prioritization, and personalization.