6 Common Sales & Marketing Alignment Mistakes
Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.
Category: Marketing Automation
Back to Basics: Customer Nurturing
Outside of regular communications like subscription renewal offers, how often does your organization reach out to your customers? If this only happens rarely, you could be turning customers off with your inattentiveness.
Take Control of Your Data Uploads with the Eloqua Upload Wizard
You need a solution that automates all of the manual pre-processing and allows people minimal training to successfully upload the data. Fortunately, we have a solution: the Eloqua Upload Wizard.
Simplify Eloqua Nurture Campaign Management
Creating robust nurtures comes with complexity, especially when the buyer indicates they’re ready for the next step. No one wants to continue receiving emails from marketing when they’re already chatting with sales.
Process Leads Faster with the Contact Feeder Cloud App for Oracle Eloqua
The Contact Feeder Cloud App helps you get leads into the hands of sales or your campaigns faster. Unlike Eloqua listeners, which run once every 24 hours, you can configure the app to check for matching contacts as often as every minute.
Delete Eloqua Custom Objects in Bulk
f you need to clean up your Eloqua Custom Data Objects and remove data for specific contacts, the Mass CO Deleter Cloud App from 4Thought Marketing is the perfect solution.
Marketing to Shared Email Addresses with Oracle Eloqua
For Eloqua users, contacts that share an email address can be a bit of a headache. Each stored contact in Eloqua is identified by their email address, and with out-of-the-box functionality, Eloqua does not allow multiple contacts to be connected to the same email.
4Thought’s Update All Contact CO Cloud App for Eloqua
Need to keep your Eloqua Custom Object records up to date when a field or fields change on the mapped contact record or want to add or update static values to all mapped contact records? You can with the new Update All COs Eloqua Cloud App from 4Thought Marketing.
Delete Mapped Eloqua Custom Objects Easily
It’s not possible to delete mapped Custom Objects associated with a contact record in Oracle Eloqua using only out-of-the-box features. This is where the Contact CO Deleter Cloud App comes into play.
First Tech Credit Union’s Personalized Email Campaigns Grow Revenue
While First Tech Federal Credit Union continued to see strong growth, they also saw abandoned applications as an opportunity to increase conversions. Here is their story.
First Tech Boosts Revenue & Member Engagement with Oracle Eloqua
The credit union selected Oracle Eloqua Marketing Automation because of its unrivaled ability to automate, customize, and personalize a wide range of member communications across all its financial product groups.
4Thought Marketing Helps Fluke Revenue Skyrocket
Fluke selected Oracle Eloqua Marketing Automation because its capabilities aligned directly with company goals. Oracle Eloqua’s ability to understand customers’ needs and the role email plays in the buying process allowed Fluke to tailor marketing campaigns to each unique customer.