The effectiveness of any email marketing campaign hinges on its ability to deliver messages that are both accessible and engaging across a myriad of devices and email clients. This is where email preview testing shines.
Privacy by design incorporates data privacy into your marketing automation strategies from the very beginning. But if your framework is already in place, do you implement privacy measures within existing systems and plans? Here’s what six industry experts suggest.
What is the best way to maintain an up-to-date data dictionary without letting it completely monopolize your time? Here’s what eight marketing operations professionals have to say.
Marketers may be tempted to overlook welcome emails in favor of more flashy tactics, but this decision comes from not understanding the true impact a welcome email can have. Let’s look a little closer at what makes a welcome email so important and what to keep in mind while building one.
Web content accessibility isn’t just a buzzword—it’s a necessity. Today, we’ll be breaking down what web content accessibility means for you as a marketing professional and how you can apply these principles to widen your reach and impact.
Marketing automation is not a “set it and forget it” solution. Today, we’re looking at eight pivotal steps and considerations for your marketing team to implement automation effectively.
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the more likely the lead is to grow to make a purchase. Learn more here.
We asked nine experts how a company with an existing martech stack could smoothly integrate marketing automation. Here’s what they told us.
Marketers are accustomed to handling and manipulating large amounts of vital data. But in the day-to-day process, it can be easy to forget that this data and integrations need regular check-ups. This, simply put, is the role of a data steward.
We asked nine experts how marketers can adapt to the upcoming loss of third-party cookies. Here’s what they told us.
Since journey nurtures are meant to align with the buyer’s journey, it’s important that marketers take a close look at where nurture campaigns are either succeeding or stalling, in order to improve future campaigns.
Concrete data in the form of key performance indicators, or KPIs, is compelling evidence that your marketing team’s efforts are getting results. While it may seem like a daunting task to find the right KPIs to prove this, it’s far from impossible.