Best Practices for Email Preference Centers
How do you get your contacts to actually be happy to receive a marketing email from you? One way is to give the consumers control over the emails they receive.
Category: Marketing
Explained: Account-Based vs. Lead-Based Marketing
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is more appropriate for your business.